🔹 Job Title: B2B SaaS Marketer - Lead Generation & HubSpot CRM Specialist
🔹 Company: Timeneye
🔹 Location: Modena, Emilia-Romagna, Italy
🔹 Job Type: Not specified
🔹 Category: ⚙️ Marketing Automation, 🎯 CRM & Loyalty Marketing, 🎯 Demand Generation
Timeneye is seeking a results-driven B2B SaaS Marketer to lead their inbound marketing efforts and generate high-quality leads. This role will have full ownership of demand generation initiatives and leverage HubSpot CRM expertise to drive conversion and engagement. The position requires a comprehensive understanding of key marketing channels including paid advertising, content marketing, social media, email campaigns, and webinars to support Timeneye's growth in the time tracking software market for the Microsoft ecosystem.
ASSUMPTION: Based on the company description as a "fast-growing B2B SaaS company," this appears to be a critical marketing role aimed at accelerating customer acquisition and supporting the company's growth trajectory.
✅ Develop and execute data-driven marketing campaigns to generate inbound leads and accelerate pipeline growth
✅ Manage and optimize HubSpot CRM for contact management, workflow automation, lead nurturing, and performance tracking
✅ Oversee and optimize Google Ads, LinkedIn Ads, and other PPC campaigns to drive MQLs and SQLs
✅ Plan and execute SEO-driven content strategies (blog posts, whitepapers, case studies) to improve organic visibility
✅ Manage and grow LinkedIn and Twitter presence, driving brand awareness in B2B communities
✅ Develop targeted email sequences, drip campaigns, and newsletters to engage prospects
✅ Organize and promote webinars, virtual events, and workshops to establish thought leadership
✅ Track, measure, and optimize campaign performance using HubSpot, Google Analytics, and LinkedIn Campaign Manager
✅ Collaborate with sales, product, and customer success teams to align marketing initiatives with business objectives
Education: Not specified
Experience: 3+ years of experience in B2B SaaS marketing with proven track record in lead generation and inbound marketing
Skills:
Salary Range: "Competitive salary + performance-based incentives"
Benefits:
Industry Comparison: Not specified
ASSUMPTION: B2B SaaS marketing specialists with HubSpot expertise in Italy typically earn above-average compensation for marketing roles due to the specialized skill set required. Performance-based incentives likely align with lead generation targets and conversion metrics.
Industry Position: Timeneye specializes in time tracking solutions tailored for the Microsoft ecosystem, helping businesses streamline productivity and optimize time management.
Company Size: Not specified
Company Stage: "Fast-growing" B2B SaaS company
ASSUMPTION: Based on the description as "fast-growing" and the comprehensive marketing role being hired, Timeneye appears to be in a growth/scale-up stage rather than early-stage startup or enterprise. The focus on Microsoft ecosystem integration suggests a targeted niche strategy within the broader time tracking software market.
Career Level: Mid to Senior level (based on 3+ years experience requirement and full ownership of demand generation initiatives)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The listing mentions "growth opportunities" in a "fast-paced, collaborative environment"
ASSUMPTION: Given the comprehensive nature of this marketing role with "full ownership" of demand generation initiatives, this position likely reports directly to a marketing leader or potentially the company leadership in a smaller organization. The role may involve collaboration with a small marketing team or function as an individual contributor with significant autonomy.
Office Type: "Fully remote or hybrid work flexibility"
Geographic Context: Modena is located in the Emilia-Romagna region of northern Italy, an area known for innovation and technology companies
Work Schedule: Not specified
Regional Considerations: Italy-based position possibly serving international markets (given the English language requirement)
ASSUMPTION: The flexible work arrangement suggests a modern, tech-forward company culture. While the role is based in Italy, the English fluency requirement and Microsoft ecosystem focus suggest the marketing efforts target international audiences beyond Italy.
Typical Process: For B2B SaaS marketing roles, expect initial screening, portfolio/campaign review, technical marketing assessment, and culture fit interviews
Key Assessment Areas: Lead generation track record, HubSpot expertise, analytical capabilities, content creation skills, and strategic marketing thinking
Application Tips: Include quantifiable lead generation results, HubSpot certifications, and examples of successful marketing campaigns
ATS Keywords: B2B SaaS, lead generation, HubSpot CRM, inbound marketing, demand generation, marketing automation, PPC, Google Ads, LinkedIn Ads, SEO, content marketing, email campaigns, marketing analytics
ASSUMPTION: These insights are based on industry standards for similar B2B SaaS marketing roles unless specifically mentioned in the job listing.
ASSUMPTION: Beyond the explicitly mentioned HubSpot CRM, Google Analytics, and LinkedIn Campaign Manager, the other tools are industry-standard for the marketing functions described in the role.
Company Values: Innovation, growth, and collaboration appear to be valued based on job description
Work Style: Fast-paced, results-driven, collaborative environment with significant autonomy ("full ownership")
Self-Assessment: Candidates should consider:
ASSUMPTION: These cultural elements are inferred from language in the job listing such as "fast-paced, collaborative environment," "full ownership," and the detailed focus on measurable marketing outcomes.
The role encompasses a wide range of marketing responsibilities which may require excellent time management and prioritization skills. As the company is described as "fast-growing," the pace of work may be demanding. The position requires expertise across multiple marketing channels simultaneously, suggesting a need for breadth of skills rather than specialization in one area.
ASSUMPTION: These potential challenges are inferred based on the comprehensive nature of the role description and the company's growth stage, not definitive claims about working conditions.
This position combines elements of several specialized roles often found in larger organizations: Demand Generation Manager, Marketing Operations Specialist (HubSpot focus), Content Marketing Manager, and Digital Advertising Manager. The breadth of responsibility suggests a more generalist role than might be found in enterprise companies, but with specialized expertise required in HubSpot and lead generation specifically.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in the B2B SaaS sector.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and company focus areas.
ASSUMPTION: These questions are suggested based on typical B2B SaaS marketing roles and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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