B2B Social Media Growth Specialist

📌 Core Information

🔹 Job Title: B2B Social Media Growth Specialist

🔹 Company: SalesCaptain

🔹 Location: London, England, United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Creating and distributing viral content on social media platforms
• Crafting ad copy and designing ad creatives for Paid Ads campaigns
• Writing copy for landing pages to assist with Lead generation and CRO activities
• Synthesizing and distributing marketing materials to generate leads

ASSUMPTION: This role requires a strong understanding of B2B marketing and experience creating engaging content for social media platforms.

📋 Key Responsibilities

✅ Creating and distributing viral content on LinkedIn, X, and other social channels

✅ Crafting ad copy and designing ad creatives for Paid Ads campaigns

✅ Brainstorming concepts, copywriting, and designing visuals for Paid Ads campaigns

✅ Writing copy for landing pages to assist with Lead generation and CRO activities

✅ Synthesizing and distributing Case Studies, Industry Reports, Lead Magnets, and other Marketing materials

✅ Organizing and promoting webinars for SalesCaptain

ASSUMPTION: The role may evolve based on the company's growth and the candidate's skills, potentially involving more strategic planning and team management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 2-3 years of relevant work experience in Marketing, Content, or Advertising

Required Skills:

• Proven experience creating and promoting content with the goal of going viral on social media platforms
• Campaign experience with Meta Ads, Google Ads, LinkedIn Ads, or TikTok Ads
• Excellent English written and verbal communication skills
• Experience in the Tech industry, B2B Software, or at a Marketing agency

Preferred Skills:

• Experience creating content that went viral for past campaigns

ASSUMPTION: Candidates with experience in the tech industry or B2B software may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (Based on industry standards for a mid-level marketing role in London)

Benefits:

• Ability to work from home
• Free books and Kindles
• Access to advanced training programs
• Access to Marketing conferences

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in London. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to mid-sized company, offering a dynamic and agile work environment)

Founded: 2021 (Relatively new company with growth opportunities)

Company Description:

• SalesCaptain helps B2B tech and service businesses build a strong sales pipeline through outbound marketing
• They focus on record-breaking outbound sales campaigns for high-growth B2B brands
• Their team has experience working with companies like Ad World, Nestle, Revolut, Nokia, and Singapore Changi Airport

Company Specialties:

• Outbound Sales
• Go-to-Market Strategies
• B2B Marketing

Company Website: salescaptain.io

ASSUMPTION: SalesCaptain is a growing company with a focus on B2B marketing and outbound sales, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager or a similar position

Work Arrangement: Remote OK (Flexible work-from-home arrangement)

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior role as the company grows
• Opportunities to work on diverse projects and gain experience in various aspects of marketing

ASSUMPTION: This role offers growth opportunities as the company continues to expand and may provide a path to management or senior-level positions.

🌍 Location & Work Environment

Office Type: Remote (No physical office, work-from-home arrangement)

Office Location(s): London, GB; New York, US (Remote work allows for flexibility in location)

Geographic Context:

• London, England, United Kingdom (Timezone: Europe/London)
• Candidates can work remotely from anywhere in the UK or other time zones with suitable working hours

Work Schedule: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The remote work arrangement offers flexibility and the ability to work from home, reducing commute time and offering a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Hiring Manager
• Take-home assignment or case study presentation
• Final interview with the team or stakeholders

Key Assessment Areas:

• Creativity and content creation skills
• Understanding of B2B marketing and social media trends
• Communication and presentation skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience and achievements in content creation and marketing campaigns
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of your best-performing social media content or campaigns

ATS Keywords: B2B, Social Media Marketing, Content Creation, Copywriting, Paid Ads, Lead Generation, CRO, Webinars, Viral Marketing, Tech Industry, B2B Software, Marketing Agency Experience

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants. Stay informed about the latest updates and be prepared for various assessment methods.

🛠️ Tools & Technologies

• Social media platforms (LinkedIn, X, etc.)
• Paid Ads platforms (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads)
• Content creation and design tools (Canva, Adobe Creative Suite, etc.)
• Marketing automation and analytics tools (HubSpot, Google Analytics, etc.)

ASSUMPTION: The required tools and technologies may change or evolve as the company grows and adopts new platforms or services.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Remote and flexible work arrangements
• Results-oriented and autonomous work environment
• Fast-paced and dynamic company culture

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your time independently?
• Do you have a strong understanding of B2B marketing and social media trends?

ASSUMPTION: SalesCaptain values candidates who are self-motivated, results-driven, and able to thrive in a remote work environment with a strong focus on B2B marketing.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in company priorities or strategies
• Working remotely and maintaining productivity without direct supervision
• Keeping up with the latest trends and best practices in B2B marketing and social media

ASSUMPTION: These challenges can be overcome by strong time management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• B2B Social Media Manager - Focuses more on strategy and team management, less on day-to-day content creation
• B2B Content Marketing Specialist - Focuses on creating and distributing various types of content, not limited to social media
• B2B Marketing Coordinator - More administrative and supportive role, less focus on content creation and strategy

ASSUMPTION: This role combines elements of B2B Social Media Manager, Content Marketing Specialist, and Marketing Coordinator roles, with a focus on creating and distributing viral content on social media platforms.

📝 Sample Projects

• Creating and executing a social media campaign to promote a new B2B product or service
• Developing a series of blog posts or industry reports to establish thought leadership in the B2B space
• Designing and implementing a webinar series to educate potential customers and generate leads

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role, from content creation and design to campaign execution and lead generation.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to addressing them?
• How does this role fit into the company's long-term growth plans, and what opportunities are there for professional development?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What is the company's approach to remote work, and how does it support employees working from home?
• How does the company foster a culture of continuous learning and improvement, and what resources are available to support professional development?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and the company, as well as a commitment to understanding the expectations and opportunities associated with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your best-performing social media content or campaigns
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.