📌 Core Information
🔹 Job Title: CRM Marketing Manager (w/m/d)
🔹 Company: Deutsche Glasfaser
🔹 Location: Saarlouis, Saarland, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing customer loyalty measures along the customer journey
- Analyzing and optimizing existing customer retention measures based on KPIs
- Managing and coordinating external agencies and service providers
- Managing requirements and improving processes and reporting with internal stakeholders
- Contributing to and leading projects within the team
ASSUMPTION: This role requires a strategic mindset and strong project management skills to balance multiple projects and stakeholders.
📋 Key Responsibilities
✅ Developing and implementing customer loyalty measures along the customer journey
✅ Analyzing and optimizing existing customer retention measures based on KPIs
✅ Managing and coordinating external agencies and service providers
✅ Managing requirements and improving processes and reporting with internal stakeholders
✅ Contributing to and leading projects within the team
ASSUMPTION: This role involves cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: A degree in business administration, marketing, or a related field is preferred
Experience: Proven experience in marketing or CRM, ideally in telecommunications, energy supply, banking, or insurance
Required Skills:
- Proven experience in CRM and marketing
- Strong analytical skills and data-driven mindset
- Excellent project management skills
- Excellent communication and stakeholder management skills
- Fluency in German (C1 level)
Preferred Skills:
- Experience in the telecommunications industry
- Fluency in English (C1 level)
ASSUMPTION: While not explicitly stated, proficiency in CRM software and marketing automation tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a mid-level marketing role in Germany)
Benefits:
- Flexible working arrangements
- 30 days of vacation and additional days off on December 24th and 31st
- Home office equipment, including ergonomic furniture
- Corporate training academy with continuous learning opportunities
- Company pension plan and worldwide 24/7 accident insurance
- Employee discounts and corporate benefits
- Flexible benefits package, including options such as public transportation allowance, job bike, wellness benefits, or company health insurance
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Germany. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Deutsche Glasfaser is a telecommunications company specializing in fiber optic internet connections for private households, businesses, and public institutions. They are a key player in the German market, focusing on providing high-speed internet access to rural areas.
Company Size: With over 1,000 employees, Deutsche Glasfaser is a mid-sized company that offers a dynamic work environment with ample opportunities for growth and development.
Founded: Deutsche Glasfaser was founded in 2011 and has since grown to become one of the leading providers of fiber optic internet connections in Germany.
Company Description:
- Deutsche Glasfaser is committed to providing high-speed internet access to rural areas, bridging the digital divide, and enabling regional development.
- The company focuses on building and operating open-access fiber optic networks, ensuring fair competition among internet service providers.
- Deutsche Glasfaser is dedicated to sustainability, environmental protection, and supporting local communities in their digital transformation.
Company Specialties:
- Fiber-to-the-home (FTTH) technology
- Open-access fiber optic networks
- Digital infrastructure development
- Broadband internet access for rural areas
- Public-private partnerships (PPP) for digital infrastructure projects
Company Website: www.deutsche-glasfaser.de
ASSUMPTION: As a mid-sized company, Deutsche Glasfaser offers a more personal and agile work environment compared to larger corporations. This can lead to faster decision-making and more significant impact on the company's success.
📊 Role Analysis
Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and development within the company.
Reporting Structure: The CRM Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product management, and customer service.
Work Arrangement: This role is based in Saarlouis, Germany, with a hybrid work arrangement that combines on-site work with remote work options.
Growth Opportunities:
- Expanding skills and expertise in CRM and marketing within the telecommunications industry
- Gaining experience in project management and leading cross-functional teams
- Potential career progression into senior marketing roles or management positions within the company
ASSUMPTION: Given the company's focus on growth and expansion, there may be opportunities for the successful candidate to take on additional responsibilities or lead new projects as the company continues to develop.
🌍 Location & Work Environment
Office Type: The company's office in Saarlouis is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Deutsche Glasfaser's main office is located in Düsseldorf, with additional offices in Borken and Saarlouis, Germany.
Geographic Context:
- Saarlouis is a city in the Saarland region of Germany, located near the border with France and Luxembourg
- The city offers a high quality of life, with a rich cultural scene, numerous parks, and a variety of recreational activities
- Saarlouis is well-connected by road and public transportation, with easy access to major cities in the region
Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours and remote work options available.
ASSUMPTION: As a mid-sized company, Deutsche Glasfaser may offer a more flexible and adaptable work environment compared to larger corporations, allowing employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Project management and organizational skills
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of CRM and marketing within the telecommunications industry
- Showcase your ability to manage projects and work effectively with cross-functional teams
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
ATS Keywords: CRM, marketing, customer loyalty, project management, stakeholder management, KPI, data analysis, telecommunications, energy supply, banking, insurance
ASSUMPTION: As a mid-sized company, Deutsche Glasfaser may have a more streamlined and personal application process compared to larger corporations, allowing for more direct communication with hiring managers and team members.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, Microsoft Dynamics, or SAP CRM)
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or Google Data Studio)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal processes and preferences. Familiarity with industry-standard tools is likely to be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Sustainability and environmental responsibility
- Integrity and fairness
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on collaboration and cross-functional teamwork
- Data-driven decision-making and continuous learning
- Flexible and adaptable approach to problem-solving
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working with cross-functional teams and managing multiple projects?
- Do you have a strong data-driven mindset and enjoy analyzing data to inform decision-making?
- Are you passionate about sustainability and environmental responsibility?
ASSUMPTION: As a mid-sized company, Deutsche Glasfaser may place a greater emphasis on cultural fit and alignment with company values, as employees often have more direct impact on the company's success.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced and dynamic environment that requires adaptability and quick decision-making
- Balancing the need for data-driven decision-making with the need for swift action and innovation
- Navigating the complex telecommunications industry and its regulatory environment
ASSUMPTION: The successful candidate should be comfortable working in a fast-paced environment and have strong project management and stakeholder management skills to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other mid-level marketing roles, this position places a greater emphasis on CRM and customer loyalty, as well as project management and stakeholder management skills
- Within the telecommunications industry, this role is similar to other CRM or customer experience management positions, but may require more cross-functional collaboration and project management responsibilities
- Career progression in this role may lead to senior marketing roles or management positions within the company, with opportunities to specialize in CRM or take on broader marketing responsibilities
ASSUMPTION: As a mid-sized company, Deutsche Glasfaser may offer more opportunities for career growth and development compared to larger corporations, allowing employees to take on new challenges and responsibilities as the company expands.
📝 Sample Projects
- Developing and implementing a customer loyalty program to improve customer retention and reduce churn
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Managing a cross-functional team to optimize customer onboarding processes and improve the customer experience
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that the CRM Marketing Manager may be involved in, but the specific projects and priorities may vary depending on the company's current needs and strategic goals.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to CRM and customer loyalty, and how this role fits into that strategy?
- How does the company support the professional development and growth of its employees, particularly in the marketing department?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company collaborate with external agencies and service providers, and what role will this position play in managing those relationships?
- What are the most challenging aspects of working in the telecommunications industry, and how does the company address those challenges?
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the company, and the industry, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company, the industry, and the specific requirements of the role
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
