📌 Core Information
🔹 Job Title: CRM Marketing Specialist
🔹 Company: Nine
🔹 Location: North Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Implementing subscriber vision for engagement, retention, growth, and re-activation lifecycle campaigns
- Executing targeted campaigns using customer data platform and managing CRM system
- Collaborating with Marketing Automation Lead to optimize campaigns
- Directly impacting audience growth and retention for publishing initiatives
ASSUMPTION: This role requires a balance of technical skills and marketing acumen to create effective campaigns and drive audience growth.
📋 Key Responsibilities
✅ Design, build, and optimize automated marketing campaigns using Salesforce Marketing Cloud (SFMC)
✅ Define audience segmentation criteria and build robust data extensions using SQL
✅ Champion continuous improvement through A/B testing to optimize campaign results
✅ Create dynamic and personalized email content for subscribers using AMPscript
✅ Monitor the platform and support data cleanup activities
✅ Help identify, investigate, and resolve platform and data issues to support seamless marketing operations
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong problem-solving skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven hands-on experience using Salesforce Marketing Cloud (SFMC) or similar marcomms platforms
Required Skills:
- Strong SQL skills and experience with Relational Database Management Systems (RDBMS)
- Proficiency in AMPScript and SSJS
- Basic to moderate experience with HTML, CSS, and JavaScript
- Strong communication skills and ability to synthesize technical information for business stakeholders
- Understanding of Data Privacy Regulations (e.g., Australian Privacy Principles (APPs))
Preferred Skills:
- Experience working in a subscriptions business
- Experience working with a Customer Data Platform (CDP)
- Experience with git or version control system tools
- Familiarity with paywall platforms
- Salesforce Marketing Cloud certifications (Email Specialist, Administrator, Developer)
ASSUMPTION: While not explicitly stated, a background in subscriptions or relevant industry experience would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist role in Australia with 2-5 years of experience, the estimated salary range is AU$70,000 - AU$90,000 per annum. ASSUMPTION: This estimate is based on market research and may vary depending on the candidate's skills and experience.
Benefits:
- 18 weeks paid parental leave with no distinction between primary and secondary carers
- Access to 'Employee Exclusives' program - offering unique experiences, behind-the-scenes access, and awesome perks
- Digital newspaper subscription to Nine's mastheads
- Annual gift voucher for Stan subscription
Working Hours: Full-time position with standard business hours, Monday to Friday. Flexible work options may be available, depending on the role and team.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 1,001-5,000 employees. Working at Nine offers opportunities to collaborate with various teams and brands, fostering professional growth and exposure to diverse projects.
Founded: Nine was founded in 2005, following the merger of PBL Media and CVC Asia Pacific's Australian media assets.
Company Description:
- Nine is Australia's largest locally owned media company, with investments spanning television, video on demand, print, digital, and radio.
- Its assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age, and Australian Financial Review, digital properties like nine.com.au, 9Honey, and Pedestrian Group, subscription video platform Stan, talk-back radio, and majority investments in Domain and Future Women.
- Nine prides itself on creating and curating quality content, accessed by consumers when and how they want.
Company Specialties:
- News and current affairs
- Business and finance
- Lifestyle and entertainment
- Sport
Company Website: http://www.nineforbrands.com.au
ASSUMPTION: Nine's diverse portfolio of brands and platforms offers applicants the opportunity to work on a wide range of projects and initiatives.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and progression within the marketing team or across Nine's various brands and platforms.
Reporting Structure: This role reports directly to the Marketing Automation Lead within the Audience Growth Operations team.
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work. Flexible work options may be available, depending on the role and team.
Growth Opportunities:
- Progression to senior marketing roles within Nine's marketing team or across its various brands and platforms
- Expanding skills and expertise in marketing automation, CRM, and data-driven marketing
- Potential to work on high-profile campaigns and initiatives across Nine's diverse portfolio of brands
ASSUMPTION: This role offers opportunities for professional growth and development, both within the marketing team and across Nine's various brands and platforms.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment with state-of-the-art facilities and amenities.
Office Location(s): North Sydney, New South Wales, Australia
Geographic Context:
- North Sydney is a vibrant, urban area located on the northern shore of Sydney Harbour, offering a mix of commercial and residential spaces.
- The office is conveniently located near public transportation, shopping, dining, and entertainment options.
- North Sydney's strategic location provides easy access to Sydney's central business district and other key areas.
Work Schedule: Standard business hours, Monday to Friday, with flexible work options available depending on the role and team.
ASSUMPTION: The North Sydney office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Talent Acquisition team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Technical skills and proficiency with Salesforce Marketing Cloud, SQL, and other relevant tools
- Problem-solving abilities and analytical thinking
- Communication skills and ability to collaborate with cross-functional teams
- Cultural fit and alignment with Nine's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Nine's business and the CRM Marketing Specialist role by addressing the key responsibilities and required qualifications in your application
- Prepare for the technical assessment or case study presentation by brushing up on your SQL skills and familiarizing yourself with Salesforce Marketing Cloud
- Research Nine's company culture and values to ensure a strong cultural fit and prepare questions to ask during the interview
ATS Keywords: Salesforce Marketing Cloud, SQL, AMPScript, SSJS, HTML, CSS, JavaScript, Data Privacy Regulations, Customer Data Platform, Paywall Platforms
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their fit for the role and company.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (SFMC)
- SQL
- AMPScript
- SSJS
- HTML, CSS, and JavaScript
- Customer Data Platform (CDP)
- Paywall platforms
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Integrity
- Accountability
- Innovation
Work Style:
- Dynamic and fast-paced work environment
- Opportunities for collaboration and cross-functional teamwork
- Focus on continuous improvement and innovation
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you had to troubleshoot a technical issue and resolve it independently?
- How do you approach working with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: Applicants should assess their fit with Nine's company values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest trends and best practices in marketing automation and CRM
- Working with large datasets and complex systems, requiring strong analytical and problem-solving skills
- Collaborating with cross-functional teams and stakeholders, requiring strong communication and interpersonal skills
ASSUMPTION: Applicants should be prepared to tackle these challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on technical aspects and data-driven decision-making
- While the role is centered around marketing, it requires a strong understanding of data management and analysis
- Career progression in this role could lead to senior marketing or data-focused positions within Nine or other organizations
ASSUMPTION: Applicants should consider their interest in and aptitude for both marketing and data-focused work when evaluating this role.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage dormant subscribers
- Analyzing customer data to identify trends and opportunities for segmentation and personalization
- Optimizing campaign performance through A/B testing and continuous improvement
ASSUMPTION: These sample projects illustrate the mix of creative and technical tasks required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Audience Growth Operations team?
- How does this role contribute to Nine's overall business strategy and audience growth initiatives?
- What opportunities are there for professional development and growth within this role and the wider marketing team?
- How does Nine support work-life balance for its employees, particularly in hybrid or remote work arrangements?
- Can you provide an example of a recent marketing campaign or initiative that the team has worked on, and what were the outcomes?
ASSUMPTION: These questions help applicants better understand the role, team dynamics, and company culture, enabling them to make informed decisions about their application and potential fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the technical assessment or case study presentation by brushing up on your SQL skills and familiarizing yourself with Salesforce Marketing Cloud
- Research Nine's company culture and values to ensure a strong cultural fit and prepare questions to ask during the interview
- Follow up with the Talent Acquisition team one week after submitting your application to check the status and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
