📌 Core Information
🔹 Job Title: CRM Content Team Lead
🔹 Company: RISK
🔹 Location: Yerevan, Armenia
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-05-21
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing CRM content strategies across multiple channels
- Optimizing content based on performance metrics and A/B testing
- Ensuring consistent brand voice across all CRM communications
- Leading and managing a team of copywriters
- Collaborating with cross-functional teams to create engaging and effective content
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on performance and results.
📋 Key Responsibilities
✅ Create and execute CRM content strategies across email, push, SMS, and in-app
✅ Optimize content using performance metrics (open rate, CTR, conversion, etc.)
✅ Ensure consistent brand voice across all CRM communication channels
✅ Collaborate with CRM marketers, analysts, designers, and product teams
✅ Build a library of templates and automated lifecycle campaigns
✅ Conduct A/B tests on subject lines, formats, and copy
✅ Monitor competitors and apply relevant best practices
✅ Lead and manage a team of copywriters (hiring, tasks, quality control)
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management.
🎯 Required Qualifications
Education: Not specified
Experience: Minimum 3 years of iGaming experience with a focus on CRM content
Required Skills:
- Strong knowledge of slots, live casino, bonus systems, and wagering mechanics
- Fluent in English (C1 level or higher)
- Hands-on experience with CRM platforms
- Excellent communication and analytical skills
- Experience working in cross-functional teams
- Creative mindset with a strong focus on performance and results
Preferred Skills:
- Experience in multi-brand casino environments with varied audiences
- Familiarity with gamification mechanics and player segmentation
- Collaboration experience with retention, VIP, and product marketing teams
- Understanding of compliance across regulated markets (MGA, Curacao, UKGC)
- Experience with copy localization and managing multilingual CRM content
- A/B testing experience with basic skills in Excel/Google Sheets
- Familiarity with dynamic content tools and real-time CRM personalization
- Interest in iGaming trends, player behavior psychology, and retention strategies
ASSUMPTION: Given the specific nature of the iGaming industry, candidates with relevant experience and knowledge will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on the industry standard for a CRM Content Team Lead role in the iGaming industry, the estimated salary range is $50,000 - $70,000 USD per year.
Benefits:
- Remote work
- Vacation: 20 working days
- Quarterly bonuses based on KPI
- Paid sick leave
- Learning Coverage
- Team Building programs
- Mental Health Programs
- Sport coverage
- Medical insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: RISK is an international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets.
Company Size: RISK has 500+ professionals in 20+ locations, operating in 10 countries and serving over 300,000 customers. This size allows for a dynamic and fast-paced work environment with ample opportunities for growth.
Founded: RISK's founding date is not specified, but it has established itself as a global player in the iGaming industry.
Company Description:
- RISK specializes in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics.
- The company operates in a global-scale environment based on strong internal expertise, analytics, and data research.
- RISK is always pushing the boundaries and embraces risk to secure success in the iGaming industry.
Company Specialties:
- Sports Betting
- Live Sports Betting
- Online Betting
- Responsible Gaming
- Lifestyle
- Technology
- Online Gambling
- iGaming
- Sustainable Development
Company Website: https://www.risk.inc/
ASSUMPTION: RISK's focus on innovation and growth makes it an exciting place to work for candidates seeking a dynamic and challenging environment.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The CRM Content Team Lead will report directly to the CRM Manager and will oversee a team of copywriters.
Work Arrangement: The role is remote-friendly, offering flexibility and the opportunity to work from home.
Growth Opportunities:
- As the company continues to expand, there may be opportunities for the CRM Content Team Lead to take on more responsibilities or move into a management role.
- The dynamic nature of the iGaming industry also presents opportunities for career growth and development.
ASSUMPTION: Given the company's growth and the nature of the iGaming industry, there are ample opportunities for career progression in this role.
🌍 Location & Work Environment
Office Type: RISK has multiple offices worldwide, with this role based in Yerevan, Armenia.
Office Location(s): Yerevan, Armenia
Geographic Context:
- Yerevan is the capital and largest city of Armenia, with a population of over 1 million people.
- The city offers a mix of ancient history and modern amenities, providing a unique cultural experience.
- Armenia is known for its beautiful landscapes, rich history, and delicious cuisine.
Work Schedule: The role requires a full-time commitment, with standard working hours and the possibility of remote work.
ASSUMPTION: Candidates should be comfortable working in a remote or hybrid environment and be able to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the CRM Manager and/or other team members
Key Assessment Areas:
- Candidates' understanding of the iGaming industry and CRM content strategies
- Communication and analytical skills
- Creativity and problem-solving abilities
- Leadership and team management skills
Application Tips:
- Highlight relevant iGaming experience and CRM content skills in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with RISK's company culture.
- Prepare examples of your CRM content work, including strategies, campaigns, and results.
ATS Keywords: CRM content strategy, iGaming, email marketing, push notifications, SMS marketing, in-app messaging, performance metrics, brand voice, team leadership, copywriting, A/B testing, competitor analysis, cross-functional collaboration, creative mindset, analytical skills, player segmentation, compliance understanding
ASSUMPTION: RISK uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM)
- Email marketing tools (e.g., Mailchimp, SendGrid, Campaign Monitor)
- Push notification platforms (e.g., VWO Engage, Leanplum, Braze)
- SMS marketing tools (e.g., Twilio, Plivo, Nexmo)
- In-app messaging platforms (e.g., Intercom, Appcues, UserEngage)
- Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should be comfortable using CRM platforms and other relevant tools to create and manage effective CRM content strategies.
👔 Cultural Fit Considerations
Company Values:
- Embrace risk to secure success
- Innovate entertainment boldly
- Swiftly enter new markets
- Establish profitable operations
Work Style:
- Dynamic and fast-paced environment
- Collaborative and cross-functional teams
- Focus on performance and results
- Opportunities for growth and development
Self-Assessment Questions:
- Do you embrace risk and thrive in dynamic environments?
- Are you comfortable working in cross-functional teams and collaborating with various stakeholders?
- Do you have a strong focus on performance and results, with a creative mindset?
ASSUMPTION: Candidates who align with RISK's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- The iGaming industry is highly competitive and constantly evolving, presenting unique challenges for CRM content strategies.
- Managing a team of copywriters may require strong leadership and communication skills to ensure consistent quality and productivity.
- Working in a remote or hybrid environment may present challenges in terms of communication and time management.
- The role requires a strong understanding of the iGaming industry and its regulations, which may have specific compliance requirements.
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them effectively in the role.
📈 Similar Roles Comparison
- This role is similar to a CRM Content Manager or Marketing Manager in the iGaming industry, but with a stronger focus on content creation and strategy.
- Unlike other CRM roles, this position requires a deep understanding of the iGaming industry and its specific mechanics, such as slots, live casino, bonus systems, and wagering.
- Career progression in this role may lead to a CRM Manager or Marketing Director position, with broader responsibilities and strategic decision-making.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar positions in the iGaming industry.
📝 Sample Projects
- Developing and executing a CRM content strategy for a new online casino launch, including email, push, SMS, and in-app campaigns.
- Conducting A/B tests on subject lines, formats, and copy to optimize open rates and conversion for a sports betting promotion.
- Creating a library of templates and automated lifecycle campaigns for a multi-brand casino environment, ensuring consistent brand voice and compliance with regulations.
ASSUMPTION: These sample projects provide an insight into the types of tasks and responsibilities the CRM Content Team Lead may encounter in the role.
❓ Key Questions to Ask During Interview
- Can you describe the current CRM content strategy and how this role will contribute to its evolution?
- How does RISK support the professional development and growth of its employees, particularly in the CRM and marketing teams?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does RISK approach compliance and regulation in the iGaming industry, and how will this role contribute to maintaining a strong compliance culture?
- What are the biggest challenges facing the CRM team currently, and how can this role help address them?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the team dynamics, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant iGaming experience and CRM content skills in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with RISK's company culture.
- Prepare examples of your CRM content work, including strategies, campaigns, and results.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
