📌 Core Information
🔹 Job Title: CRM Marketing Manager (w/m/d)
🔹 Company: Deutsche Glasfaser
🔹 Location: Saarlouis, Saarland, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing customer loyalty measures along the customer journey
- Analyzing and optimizing existing customer retention measures based on KPIs
- Managing and coordinating external agencies and stakeholders
- Improving processes and reporting through stakeholder management
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Customer Loyalty: Conceptualize and execute customer loyalty measures along the customer journey
✅ Performance Analysis: Analyze and optimize existing customer retention measures using KPIs
✅ Agency Management: Manage and coordinate external agencies and service providers
✅ Stakeholder Management: Collaborate with internal stakeholders to improve processes and reporting
✅ Project Leadership: Contribute to projects and lead sub-projects as required
ASSUMPTION: This role involves a mix of strategic planning, data-driven decision making, and hands-on project management.
🎯 Required Qualifications
Education: Bachelor's degree in business administration, marketing, or a related field
Experience: 2-5 years of professional experience in marketing or CRM
Required Skills:
- Proven experience in CRM and marketing
- Strong analytical skills and data-driven mindset
- Excellent project management skills
- Excellent communication and collaboration skills
- Fluency in German (C1 level)
Preferred Skills:
- Industry knowledge in telecommunications, energy supply, banking, or insurance
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Fluency in English (C1 level)
ASSUMPTION: Candidates with relevant industry experience and strong analytical skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Flexible working options
- 30 days of vacation and additional days off on December 24th and 31st
- Home office equipment, including ergonomic furniture
- In-house academy with a growing training offer
- Company pension scheme and worldwide 24/7 accident insurance
- Employee discounts and corporate benefits offers
- Flexible benefit options (e.g., public transport allowance, job bike, wellness benefits, or company health insurance)
Working Hours: Full-time (40 hours per week) with flexible working hours and hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits are comprehensive and tailored to support work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Deutsche Glasfaser is a telecommunications company that specializes in providing fiber optic internet connections to private households, businesses, and public institutions.
Company Size: With 1,001-5,000 employees, Deutsche Glasfaser is a mid-sized company that offers a range of career opportunities and a collaborative work environment.
Founded: In 2011, Deutsche Glasfaser was founded with the mission to provide high-speed internet access to rural areas and support the digitalization of the region.
Company Description:
- Deutsche Glasfaser is a leading provider of fiber optic internet connections in Germany
- The company focuses on providing high-speed internet access to rural areas and supporting the digitalization of the region
- Deutsche Glasfaser is committed to sustainability and environmental responsibility
Company Specialties:
- Fiber-to-the-home (FTTH) technology
- Gigabit internet connections
- Digital infrastructure for rural areas
- Public-private partnerships
Company Website: www.deutsche-glasfaser.de
ASSUMPTION: Deutsche Glasfaser's focus on rural areas and digital infrastructure makes it an attractive employer for candidates interested in supporting the digitalization of the region.
📊 Role Analysis
Career Level: This role is suitable for professionals with 2-5 years of experience in marketing or CRM looking to advance their careers in a mid-sized company.
Reporting Structure: The CRM Marketing Manager (w/m/d) reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product management, and customer service.
Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding responsibilities within the marketing department
- Opportunities to work on high-impact projects and contribute to the company's growth
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing or CRM within a mid-sized company.
🌍 Location & Work Environment
Office Type: Deutsche Glasfaser's office in Saarlouis is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): Am Saaraltarm 1, 66740 Saarlouis, Germany
Geographic Context:
- Saarlouis is a city in the Saarland region of Germany, with a population of approximately 35,000 people
- The city is known for its rich history, cultural attractions, and natural beauty
- Saarlouis is well-connected by road and public transportation, with easy access to major cities in Germany and neighboring countries
Work Schedule: The work schedule is flexible, with a focus on results and productivity. The hybrid work arrangement allows for a balance between on-site collaboration and remote work.
ASSUMPTION: The Saarlouis office offers a modern, collaborative work environment that supports productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final interview with the head of marketing or another senior stakeholder
Key Assessment Areas:
- Problem-solving skills and analytical mindset
- Communication and collaboration skills
- Cultural fit and alignment with company values
- Technical skills and industry knowledge
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and analytical mindset
- Research Deutsche Glasfaser's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit
ATS Keywords: CRM, marketing, customer loyalty, KPI analysis, process improvement, stakeholder management, project management, cross-functional collaboration, hands-on mentality, structured work approach
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant experience and skills throughout the application and interview process.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with CRM software and marketing automation tools, as well as strong data analysis skills.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Sustainability
- Collaboration
- Responsibility
Work Style:
- Results-driven and performance-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Analytical and data-driven
Self-Assessment Questions:
- Do you have a proven track record of driving customer loyalty and retention through data-driven strategies?
- Are you comfortable working in a dynamic, collaborative environment and managing cross-functional teams?
- Do you thrive in a results-driven, performance-oriented work culture?
ASSUMPTION: Candidates who are results-driven, collaborative, and adaptable will be most successful in this role and fit well with Deutsche Glasfaser's company culture.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to a hybrid work arrangement and balancing on-site and remote work
- Navigating a mid-sized company with a range of departments and teams
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and managing multiple priorities.
📈 Similar Roles Comparison
- This role is similar to a CRM Marketing Specialist or Customer Loyalty Manager in other industries
- However, the focus on rural areas and digital infrastructure makes this role unique within the telecommunications industry
- Career progression in this role could lead to senior marketing roles within the company or related industries
ASSUMPTION: Candidates should research similar roles in other industries and consider the unique aspects of this role within the telecommunications industry.
📝 Sample Projects
- Developing and implementing a customer loyalty campaign to reduce churn and increase customer lifetime value
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Managing external agencies and stakeholders to improve processes and reporting for customer retention initiatives
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have driven results through data-driven strategies.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer retention and how this role fits into that strategy?
- How does the marketing department collaborate with other departments, such as sales and customer service?
- What are the key priorities for this role in the first 90 days?
- How does Deutsche Glasfaser support the professional development of its employees?
- What are the most challenging aspects of working in a hybrid work arrangement, and how does the company address them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and analytical mindset
- Research Deutsche Glasfaser's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
