(Befristet) CRM Marketing Manager (w/m/d)

📌 Core Information

🔹 Job Title: CRM Marketing Manager (w/m/d) (Temporary)

🔹 Company: Deutsche Glasfaser

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing customer loyalty measures along the customer journey
• Analyzing and optimizing existing customer retention measures based on KPIs
• Managing and coordinating external agencies and service providers
• Collaborating with internal stakeholders to improve processes and reporting
• Leading and contributing to projects

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Customer Loyalty: Develop and implement loyalty measures along the customer journey to improve customer retention

✅ Analysis & Optimization: Analyze and optimize existing customer retention measures using KPIs

✅ Agency Management: Manage and coordinate external agencies and service providers

✅ Stakeholder Collaboration: Collaborate with internal stakeholders to improve processes and reporting

✅ Project Leadership: Lead and contribute to projects, including taking over the leadership of sub-projects

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently.

🎯 Required Qualifications

Education: Degree in business administration, marketing, economics, or a related field

Experience: Proven experience in marketing or CRM

Required Skills:

• Excellent analytical skills
• Strong project management skills
• Excellent communication and collaboration skills
• Fluency in German (C1 level)

Preferred Skills:

• Industry knowledge in telecommunications, energy supply, banking, or insurance
• Experience in cross-functional team collaboration

ASSUMPTION: Candidates with relevant industry experience and strong analytical skills will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience and industry standards for mid-level marketing roles in Germany)

Benefits:

• Flexible working arrangements
• 30 days of vacation and additional days off on December 24th and 31st
• Home office equipment, including ergonomic furniture
• Corporate academy with a growing range of training opportunities
• Company pension scheme and worldwide 24/7 accident insurance
• Employee discounts and corporate benefits
• Flexible benefits, including a flexible benefit allowance

Working Hours: Full-time (40 hours per week) with flexible working hours and hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Germany. The benefits package is comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Deutsche Glasfaser is a telecommunications company that specializes in providing fiber optic internet connections to private households, businesses, and public institutions. They are a key player in the German market and a pioneer in the industry.

Company Size: Deutsche Glasfaser has 1,001-5,000 employees, making it a mid-sized company. This size allows for a structured yet flexible work environment with ample opportunities for growth and development.

Founded: Deutsche Glasfaser was founded in 2011 and has since grown to become one of the leading providers of fiber optic internet connections in Germany.

Company Description:

• Deutsche Glasfaser is committed to providing high-speed internet connections to rural areas, enabling digitalization and supporting the development of the region.
• The company is an innovative and forward-thinking provider that focuses on sustainability and environmental responsibility.
• Deutsche Glasfaser offers a comprehensive benefits package and fosters a collaborative and inclusive work environment.

Company Specialties:

• Fiber-to-the-home (FTTH) technology
• Glasfaser bis ins Haus (fibre to the home in German)
• Glasfaser auf dem Land (fibre in rural areas)
• Gigabit internet
• Digitales Bürgernetz (digital citizen network)

Company Website: www.deutsche-glasfaser.de

ASSUMPTION: Deutsche Glasfaser is a well-established company with a strong focus on innovation and sustainability. They offer a comprehensive benefits package and foster a collaborative work environment.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in marketing or CRM.

Reporting Structure: The CRM Marketing Manager reports directly to the Head of Marketing.

Work Arrangement: This role is a hybrid position, with a mix of on-site and remote work. The exact work arrangement may vary depending on the specific needs of the role and the team.

Growth Opportunities:

• Advancement to a senior or management role within the marketing department
• Expansion of responsibilities to include additional regions or product lines
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to take on additional responsibilities and advance their career within the marketing department.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in Düsseldorf, with additional offices in Borken and Saarlouis.

Office Location(s): Klaus-Bungert-Straße 8, Düsseldorf, Nordrhein-Westfalen 40468, DE; Am Kuhm 31, Borken, Nordrhein-Westfalen 46325, DE; Am Saaraltarm 1, Saarlouis, 66740, DE

Geographic Context:

• The company's headquarters is located in Düsseldorf, a major city in North Rhine-Westphalia, Germany's most populous state.
• The region is home to a diverse range of industries, including telecommunications, finance, and technology.
• The company's offices are easily accessible by public transportation and offer ample parking for employees.

Work Schedule: The work schedule is flexible, with a mix of on-site and remote work. The exact work schedule may vary depending on the specific needs of the role and the team.

ASSUMPTION: The work environment at Deutsche Glasfaser is collaborative and inclusive, with a strong focus on innovation and sustainability. The company offers a comprehensive benefits package and flexible work arrangements to support work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Analytical skills
• Project management skills
• Communication and collaboration skills
• Industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the company and the role in your application materials
• Prepare for the interview by researching the company and practicing common interview questions

ATS Keywords: CRM, Marketing, Customer Loyalty, KPI, Agency Management, Stakeholder Collaboration, Project Leadership, German Fluency

ASSUMPTION: The application process at Deutsche Glasfaser is competitive and thorough, with a focus on assessing the candidate's analytical skills, project management skills, and industry knowledge.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Customer focus

Work Style:

• Results-driven
• Data-focused
• Collaborative
• Adaptable

Self-Assessment Questions:

• Do you have strong analytical skills and the ability to work independently?
• Are you comfortable working in a collaborative, cross-functional team environment?
• Do you have a strategic mindset and the ability to develop and implement effective marketing campaigns?

ASSUMPTION: Candidates who are results-driven, data-focused, and comfortable working in a collaborative, cross-functional team environment will be a strong fit for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with external agencies and service providers
• Collaborating with cross-functional teams to improve processes and reporting
• Adapting to a hybrid work arrangement and balancing on-site and remote work

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication and collaboration, and a willingness to adapt to a hybrid work arrangement.

📈 Similar Roles Comparison

• This role is similar to other CRM Marketing Manager positions, but with a focus on the telecommunications industry and a hybrid work arrangement
• Industry-specific context: The telecommunications industry is highly competitive and rapidly evolving, with a strong focus on innovation and sustainability
• Career path comparison: This role offers strong growth potential for the right candidate, with opportunities to advance to senior or management roles within the marketing department

ASSUMPTION: This role is similar to other CRM Marketing Manager positions, but with a unique focus on the telecommunications industry and a hybrid work arrangement. The industry-specific context and career path comparison provide valuable insights for candidates considering this role.

📝 Sample Projects

• Developing and implementing a customer loyalty campaign to improve customer retention rates
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
• Managing external agencies and service providers to deliver high-quality marketing materials and services

ASSUMPTION: These sample projects provide a sense of the types of responsibilities and tasks that the CRM Marketing Manager may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support work-life balance for employees in hybrid work arrangements?
• What are the key priorities for this role in the first 90 days?
• How does the company approach professional development and growth opportunities for employees in this role?
• What are the most challenging aspects of working in the telecommunications industry, and how does the company address these challenges?

ASSUMPTION: These key questions provide a framework for candidates to assess the fit of the role and the company with their own career goals and preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company and practicing common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.