📌 Core Information
🔹 Job Title: (Befristet) CRM Marketing Manager (w/m/d)
🔹 Company: Deutsche Glasfaser
🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing customer loyalty measures along the customer journey
- Analyzing and optimizing existing customer retention measures based on KPIs
- Managing and coordinating external agencies and service providers
- Collaborating with internal stakeholders to improve processes and reporting
- Leading or contributing to projects
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Customer Loyalty: Conceptualize and implement loyalty measures along the customer journey
✅ Data Analysis: Analyze and optimize existing customer retention measures based on KPIs
✅ Project Management: Lead or contribute to projects, and manage project timelines and resources
✅ Stakeholder Management: Collaborate with internal stakeholders to improve processes and reporting
✅ Vendor Management: Manage and coordinate external agencies and service providers
ASSUMPTION: This role involves a mix of strategic planning, data-driven decision making, and cross-functional collaboration.
🎯 Required Qualifications
Education: Degree in business administration, marketing, or a related field
Experience: 2-5 years of experience in marketing or CRM
Required Skills:
- Proven experience in CRM and marketing
- Strong analytical skills
- Excellent project management skills
- Excellent communication and collaboration skills
- Fluency in German
Preferred Skills:
- Industry knowledge in telecommunications, energy supply, banking, or insurance
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Fluency in English
ASSUMPTION: While industry-specific experience is not required, it would be beneficial for understanding the context of customer retention measures.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on experience and industry standards for marketing managers in Germany)
Benefits:
- Flexible working options
- 30 days of vacation, plus additional days off on December 24th and 31st
- Home office equipment, including ergonomic furniture
- Corporate training academy with a growing range of courses
- Company pension scheme and worldwide 24/7 accident insurance
- Employee discounts and corporate benefits
- Flexible benefits, including a flexible benefit allowance
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for marketing managers in Germany, with consideration for the company's size and the region.
📌 Applicant Insights
🔍 Company Context
Industry: Deutsche Glasfaser is a telecommunications company that specializes in providing fiber optic internet connections to private households, businesses, and public institutions.
Company Size: Medium-sized company with 1,001-5,000 employees
Founded: 2011, with a focus on expanding fiber optic networks in rural areas
Company Description:
- Deutsche Glasfaser is a digital infrastructure provider that enables regions to participate in the digital transformation
- The company plans, builds, and operates open-access fiber optic networks for private households, businesses, and public institutions
- Deutsche Glasfaser is committed to providing high-speed internet access to rural areas, bridging the digital divide, and promoting regional development
Company Specialties:
- Fiber-to-the-home (FTTH) and fiber optic networks
- Open-access networks and wholesale broadband
- Digital infrastructure and regional development
Company Website: www.deutsche-glasfaser.de
ASSUMPTION: Deutsche Glasfaser's focus on rural areas and regional development may impact the company culture and work environment.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and leadership within the marketing department
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work
Growth Opportunities:
- Progression to a senior marketing role or a leadership position within the marketing department
- Expanding skills and expertise in CRM, marketing, and project management
- Potential opportunities in other departments, such as sales or business development
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and productivity
Office Location(s): Düsseldorf, North Rhine-Westphalia, Germany
Geographic Context:
- Düsseldorf is the capital of the state of North Rhine-Westphalia and is known for its vibrant arts scene, fashion, and trade fairs
- The city is home to a diverse range of industries, including telecommunications, finance, and media
- Düsseldorf offers a high quality of life, with numerous parks, cultural attractions, and recreational opportunities
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: The work environment at Deutsche Glasfaser is likely to be dynamic, collaborative, and focused on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a similar position
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision making
- Project management skills and ability to work effectively with cross-functional teams
- Communication and collaboration skills
- Language skills (German and English)
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of CRM, marketing, and customer retention strategies
- Showcase your ability to work effectively with cross-functional teams and manage projects
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and collaboration
ATS Keywords: CRM, marketing, customer loyalty, data analysis, project management, stakeholder management, vendor management, German language skills
ASSUMPTION: The application process at Deutsche Glasfaser is likely to be competitive, with a focus on finding candidates with strong strategic thinking, analytical, and collaboration skills.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and responsibility
Work Style:
- Dynamic and fast-paced work environment
- Focus on innovation, growth, and continuous learning
- Collaborative and cross-functional teamwork
- Strong emphasis on data-driven decision making and strategic thinking
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments?
- Are you comfortable working with cross-functional teams and managing projects?
- Do you have strong analytical skills and a strategic mindset?
- Are you fluent in German and comfortable working in a bilingual environment?
ASSUMPTION: Deutsche Glasfaser values candidates who are innovative, collaborative, and data-driven, with a strong focus on customer excellence and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with external agencies and service providers to ensure consistent and high-quality customer experiences
- Adapting to a fast-paced, dynamic work environment
- Balancing the demands of marketing and customer retention with other departments and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a CRM Marketing Manager or a Customer Retention Manager in other industries, with a focus on developing and implementing customer loyalty strategies
- However, the specific context and requirements of this role may vary depending on the company's size, industry, and target market
- Career progression in this role may lead to senior marketing roles, marketing leadership positions, or other opportunities within the company
ASSUMPTION: While this role shares similarities with other CRM marketing roles, the specific context and requirements may vary depending on the company and industry.
📝 Sample Projects
- Developing and implementing a customer loyalty program to increase customer retention and reduce churn
- Analyzing customer data to identify trends, patterns, and opportunities for targeted marketing campaigns
- Managing a team or cross-functional project to improve customer onboarding and engagement
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer retention and loyalty, and how this role fits into that strategy?
- How does this role collaborate with other departments, such as sales, product, or customer service?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department and the company as a whole, and how can this role contribute to addressing them?
ASSUMPTION: These questions are intended to help you better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and collaboration
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
