📌 Core Information
🔹 Job Title: (Befristet) CRM Marketing Manager (w/m/d)
🔹 Company: Deutsche Glasfaser
🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing customer loyalty measures along the customer journey
- Analyzing and optimizing existing customer retention measures based on KPIs
- Coordinating and steering external agencies and service providers
- Managing requirements and improving processes and reporting with internal stakeholders
- Contributing to and leading projects as needed
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Conceptualizing and implementing loyalty measures along the customer journey
✅ Analyzing and optimizing existing customer retention measures based on KPIs
✅ Coordinating and steering external agencies and service providers
✅ Managing requirements and improving processes and reporting with internal stakeholders
✅ Contributing to and leading projects as needed
ASSUMPTION: The role involves a mix of strategic planning, data-driven decision making, and hands-on project management.
🎯 Required Qualifications
Education: A degree in business administration, marketing, or a related field is preferred
Experience: Proven experience in marketing or CRM, ideally in telecommunications, energy supply, banking, or insurance
Required Skills:
- Proven experience in CRM and marketing
- Strong analytical skills and data-driven mindset
- Excellent project management skills
- Ability to work effectively with cross-functional teams
- Fluency in German (C1 level)
Preferred Skills:
- Experience in the telecommunications industry
- Fluency in English (C1 level)
ASSUMPTION: The role requires a strong background in marketing and CRM, with a focus on customer retention and data analysis.
💰 Compensation & Benefits
Salary Range: €50,000 - €65,000 per year (based on experience and qualifications)
Benefits:
- Flexible working options
- 30 days vacation + additional days off on 24.12 and 31.12
- Home office equipment including ergonomic furniture
- Corporate academy with a growing range of training opportunities
- Company pension scheme and worldwide 24/7 accident insurance
- Employee discounts and corporate benefits
- Flexible benefits (e.g., public transport allowance, job bike, wellness allowance, childcare allowance, or company health insurance) with employer contribution
Working Hours: Full-time (40 hours/week) with flexible working hours and hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager role with 2-5 years of experience in the telecommunications industry in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Deutsche Glasfaser is a telecommunications company that specializes in providing fiber optic internet connections to private households, businesses, and public institutions.
Company Size: Medium-sized company with 1,001-5,000 employees
Founded: 2011 in Düsseldorf, Germany
Company Description:
- Deutsche Glasfaser is a digital infrastructure provider that enables regions to participate in the digital transformation
- The company plans, builds, and operates open-access fiber optic networks for private households, businesses, and public institutions
- Deutsche Glasfaser is committed to providing high-speed internet access to rural areas and bridging the digital divide
Company Specialties:
- Fiber-to-the-home (FTTH) technology
- Open-access networks
- Digital infrastructure for rural areas
- Bridging the digital divide
Company Website: www.deutsche-glasfaser.de
ASSUMPTION: Deutsche Glasfaser is a growing company with a strong focus on expanding its fiber optic networks in rural areas.
📊 Role Analysis
Career Level: Mid-level marketing manager role with potential for growth and leadership opportunities
Reporting Structure: The role reports directly to the Head of Marketing
Work Arrangement: Hybrid work arrangement with a mix of on-site and remote work
Growth Opportunities:
- Potential to lead projects and teams
- Opportunities for professional development through the corporate academy
- Career progression within the marketing department or other departments within the company
ASSUMPTION: The role offers opportunities for professional growth and development, as well as potential leadership roles within the marketing department.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment
Office Location(s): Düsseldorf, North Rhine-Westphalia, Germany
Geographic Context:
- Düsseldorf is the capital of the state of North Rhine-Westphalia and is located in the west of Germany
- The city is known for its vibrant arts scene, cultural attractions, and high quality of life
- Düsseldorf is easily accessible by public transportation and has a well-developed infrastructure
Work Schedule: Full-time (40 hours/week) with flexible working hours and hybrid work arrangement
ASSUMPTION: The work environment is collaborative and dynamic, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and initial screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Relevant experience in CRM and marketing
- Analytical skills and data-driven mindset
- Project management skills and ability to work effectively with cross-functional teams
- Fluency in German (C1 level)
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your experience with customer retention and data analysis
- Demonstrate your ability to work effectively with cross-functional teams and manage projects
ATS Keywords: CRM, marketing, customer retention, data analysis, project management, cross-functional teams, stakeholder management
ASSUMPTION: The application process is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in CRM software, marketing automation tools, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Collaboration
- Responsibility
- Sustainability
Work Style:
- Dynamic and collaborative work environment
- Strong focus on teamwork and innovation
- Flexible working hours and hybrid work arrangement
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for improving customer retention?
- Are you comfortable working in a dynamic and collaborative work environment?
- Do you have strong analytical skills and a data-driven mindset?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Deutsche Glasfaser.
⚠️ Potential Challenges
- The role requires a strong understanding of customer retention strategies and data analysis
- The work environment can be fast-paced and demanding, with tight deadlines and multiple priorities
- The role may require occasional travel to other company locations or customer sites
- The company is growing rapidly, which can present both opportunities and challenges
ASSUMPTION: Candidates should be prepared to work in a fast-paced and dynamic environment, with a strong focus on customer retention and data analysis.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this role has a stronger focus on customer retention and data analysis
- The role requires a higher level of proficiency in CRM software and marketing automation tools
- The role offers opportunities for professional growth and development within the marketing department or other departments within the company
ASSUMPTION: Candidates should compare this role to other marketing manager roles in the telecommunications industry to ensure a good fit with their career goals and interests.
📝 Sample Projects
- Developing and implementing a customer retention campaign to reduce churn
- Analyzing customer data to identify trends and opportunities for improvement
- Managing a project to improve the customer onboarding process
ASSUMPTION: Candidates should be prepared to discuss their experience with customer retention campaigns, data analysis, and project management in their interviews.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer retention and how this role fits into that strategy?
- How does the company support the professional development of its employees?
- What are the biggest challenges facing the marketing department in the next year, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and how will this role contribute to that process?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for your interview by researching the company and practicing your responses to common interview questions
- Follow up with the HR department after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
