(Befristet) CRM Marketing Manager (w/m/d)

📌 Core Information

🔹 Job Title: (Befristet) CRM Marketing Manager (w/m/d)

🔹 Company: Deutsche Glasfaser

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing customer loyalty measures along the customer journey
• Analyzing and optimizing existing customer retention measures based on KPIs
• Coordinating and managing external agencies and service providers
• Managing requirements from internal stakeholders to improve processes and reporting
• Contributing to and leading projects within the team

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Conceptualizing and implementing loyalty measures along the customer journey

✅ Analyzing and optimizing existing customer retention measures based on KPIs

✅ Coordinating and managing external agencies and service providers

✅ Managing requirements from internal stakeholders to improve processes and reporting

✅ Contributing to and leading projects within the team

ASSUMPTION: The role may require occasional overtime, especially during project deadlines.

🎯 Required Qualifications

Education: A degree in business administration, marketing, or a related field is preferred

Experience: At least 2-5 years of experience in marketing or CRM, preferably in the telecommunications, energy supply, banking, or insurance industries

Required Skills:

• Proven experience in CRM and marketing
• Strong analytical skills and data-driven mindset
• Excellent project management skills
• Ability to work effectively with cross-functional teams
• Fluency in German (C1 level or above)

Preferred Skills:

• Experience in the telecommunications industry
• Fluency in English (B2 level or above)

ASSUMPTION: Candidates with relevant internship experience may also be considered.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Flexible working options
• 30 days of vacation plus additional days off on December 24th and 31st
• Home office equipment, including ergonomic furniture
• Corporate training academy with a growing range of courses
• Company pension plan and worldwide 24/7 accident insurance
• Employee discounts and corporate benefits
• Flexible benefits (e.g., public transport allowance, job bike, wellness allowance, childcare allowance, or company health insurance) with an employer contribution

Working Hours: Full-time (40 hours per week) with flexible working hours and the possibility of remote work

ASSUMPTION: The salary range is based on industry standards for similar roles and experience levels in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Deutsche Glasfaser is a telecommunications company that specializes in providing fiber optic internet connections to private households, businesses, and public institutions. They are a key player in the German market and a pioneer in the industry.

Company Size: With over 1,000 employees, Deutsche Glasfaser is a mid-sized company that offers a dynamic and collaborative work environment.

Founded: Deutsche Glasfaser was founded in 2011 and has since grown to become one of the leading providers of fiber optic internet connections in Germany.

Company Description:

• Deutsche Glasfaser is committed to providing high-speed internet access to rural areas and bridging the digital divide
• The company focuses on building and operating open-access fiber optic networks, enabling multiple internet service providers to offer their services
• Deutsche Glasfaser is dedicated to sustainability and supports the United Nations' Sustainable Development Goals

Company Specialties:

• Fiber-to-the-home (FTTH) technology
• Glasfaser bis ins Haus (fiber optic internet directly to the home)
• Glasfaser auf dem Land (fiber optic internet in rural areas)
• Glasfaser (fiber optic internet in general)
• Internetanbieter (internet service provider)
• Gigabit Internet (high-speed internet)
• Digitales Bürgernetz (digital infrastructure for citizens)

Company Website: www.deutsche-glasfaser.de

ASSUMPTION: Deutsche Glasfaser's focus on sustainability and social responsibility may appeal to candidates who value working for a company that makes a positive impact on society.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in marketing or CRM, seeking to advance their careers in a dynamic and growing company.

Reporting Structure: The CRM Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product management, and customer service.

Work Arrangement: This role is based in Düsseldorf, North Rhine-Westphalia, Germany, with a hybrid work arrangement that combines on-site work with remote work options.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding expertise in the telecommunications industry
• Potential to lead projects and teams as the company continues to grow

ASSUMPTION: Successful candidates will have the opportunity to grow with the company and take on increased responsibilities as Deutsche Glasfaser continues to expand its operations.

🌍 Location & Work Environment

Office Type: The company's headquarters in Düsseldorf features a modern and collaborative work environment that fosters creativity and innovation.

Office Location(s): Klaus-Bungert-Straße 8, Düsseldorf, Nordrhein-Westfalen 40468, DE

Geographic Context:

• Düsseldorf is the capital city of North Rhine-Westphalia and the seventh most populous city in Germany
• The city is known for its vibrant arts scene, historic architecture, and diverse cultural attractions
• Düsseldorf is easily accessible by public transportation, with a well-developed network of trains, trams, and buses

Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours and the possibility of remote work.

ASSUMPTION: Candidates who enjoy working in a dynamic and collaborative environment will thrive in Deutsche Glasfaser's headquarters in Düsseldorf.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Analytical skills and data-driven mindset
• Project management skills and ability to work with cross-functional teams
• Fluency in German and excellent communication skills
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the telecommunications industry and Deutsche Glasfaser's mission
• Prepare examples of your past projects and achievements that showcase your analytical skills and ability to drive results
• Follow up with the HR department after submitting your application to confirm receipt and express your interest in the role

ATS Keywords: CRM, Marketing, Customer Loyalty, KPI, Data Analysis, Project Management, Stakeholder Management, Cross-Functional Collaboration, Process Improvement

ASSUMPTION: The application process may take several weeks, depending on the number of candidates and the company's hiring timeline.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Microsoft Dynamics 365)
• Marketing automation tools (e.g., Marketo, Pardot, or Hootsuite)
• Data analysis and visualization tools (e.g., Tableau, Power BI, or Google Data Studio)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Sustainability and social responsibility

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on data-driven decision-making
• Collaborative and cross-functional teamwork
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy working with cross-functional teams and managing stakeholder expectations?

ASSUMPTION: Candidates who are passionate about technology, data-driven marketing, and making a positive impact on society will be a strong fit for Deutsche Glasfaser's culture.

⚠️ Potential Challenges

• The role may require occasional overtime, especially during project deadlines
• The telecommunications industry is subject to rapid change and innovation, which may require continuous learning and adaptation
• The role involves managing external agencies and service providers, which may present unique challenges and require strong communication and project management skills
• The company's focus on sustainability and social responsibility may require candidates to think beyond traditional marketing strategies and consider the broader impact of their work

ASSUMPTION: Successful candidates will be able to navigate these challenges and use them as opportunities to grow both personally and professionally.

📈 Similar Roles Comparison

• This role is similar to a CRM Marketing Manager position in other telecommunications companies, but may differ in terms of the specific technologies and tools used, as well as the company's focus on sustainability and social responsibility
• In comparison to related roles in other industries, this position may offer unique opportunities to work on innovative projects and make a positive impact on society
• Career progression in this role may involve expanding expertise in the telecommunications industry and taking on increased responsibilities as the company continues to grow

ASSUMPTION: Candidates should research similar roles in other companies and industries to gain a better understanding of the market and the potential for career growth.

📝 Sample Projects

• Developing and implementing a customer loyalty program to improve retention rates and reduce churn
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
• Managing external agencies and service providers to optimize customer communication and improve the customer experience

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges that the CRM Marketing Manager may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven marketing and how it is used to inform decision-making?
• How does the company support the professional development and growth of its employees?
• Can you provide an example of a successful marketing campaign that the company has implemented and the role that CRM played in its execution?
• How does the company measure the success of its marketing efforts and what key performance indicators (KPIs) are used to track progress?
• What is the company's approach to work-life balance and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, as well as to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past projects and achievements that showcase your analytical skills and ability to drive results
• Follow up with the HR department after submitting your application to confirm receipt and express your interest in the role
• If selected for an interview, be prepared to discuss your relevant experience and skills, as well as your alignment with the company's values and culture

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.