Biopharmaceutical Business Unit (Senior) Brand Manager

📌 Core Information

🔹 Job Title: Biopharmaceutical Business Unit (Senior) Brand Manager

🔹 Company: AstraZeneca

🔹 Location: Seoul, South Korea

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: March 12, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Maximizing the potential of AstraZeneca's therapeutic portfolio through strategic brand management
• Developing and implementing marketing plans to optimize sales and profits
• Collaborating with cross-functional teams to ensure alignment with business objectives and ethical standards
• Building and maintaining strategic relationships with key internal and external clients

ASSUMPTION: This role requires a balance of strategic thinking, operational excellence, and strong stakeholder management skills. The ideal candidate will have a proven track record in brand management, preferably within the pharmaceutical industry.

📋 Key Responsibilities

✅ Develop and implement marketing plans for assigned brands, including Lokelma

✅ Manage the promotion, pricing, and positioning of products in the relevant therapeutic portfolio

✅ Collaborate with cross-functional teams to ensure alignment with business objectives and ethical standards

✅ Build and maintain strategic relationships with key internal and external clients

✅ Lead the operational roll-out of pre-agreed strategic and operational plans

✅ Ensure full compliance of material/activities with ethical and Code of Ethics

✅ Prepare cost estimates for current activities, advertising/informing about AstraZeneca brand products, and investment budgets

✅ Cooperate with Sales Managers to empower sales force, strengthening their capacity to implement business strategy

ASSUMPTION: This role involves a high degree of autonomy and requires strong decision-making skills, as well as the ability to work effectively under pressure.

🎯 Required Qualifications

Education: Bachelor's degree or higher

Experience: Minimum 3 years' experience in marketing, with product launching experience preferred

Required Skills:

• MS Office skills (Word, PPT, Excel) proficiency
• Effective and collaborative communication skills
• Project and time management skills
• Market research principles and tools
• Budget management skills
• Stakeholder management skills
• Operational management skills
• Promotional strategies and plans
• Sales collaboration skills
• Ethical compliance
• Forecasting models
• Campaign development

Preferred Skills:

• Experience in market shaping activities (e.g., initiatives to improve diagnosis rates or treatment adherence)
• Fluency in English (speaking/writing)

ASSUMPTION: Given the nature of the role, candidates with a background in pharmaceutical marketing or a related field may have an advantage. Additionally, experience working with biopharmaceutical products would be beneficial.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in South Korea, the estimated salary range for this position is ₩70,000,000 - ₩90,000,000 per year. Final compensation will be determined based on the candidate's qualifications and experience.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Health, dental, and vision insurance
• Retirement savings plan
• Employee assistance program

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional evening and weekend work may be required to meet business needs.

ASSUMPTION: While the salary range provided is an estimate, the final compensation package will be determined based on the candidate's qualifications and experience. AstraZeneca offers a comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: AstraZeneca operates in the competitive and highly regulated pharmaceutical industry, focusing on the discovery, development, and commercialization of prescription medicines.

Company Size: AstraZeneca is a large, global organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: AstraZeneca was founded in 1999 through the merger of two Swedish pharmaceutical companies, Astra AB and Zeneca Group Ltd.

Company Description:

• AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines
• The company has a portfolio of medicines that spans key therapeutic areas, including Oncology, Cardiovascular, Renal & Metabolism, and Respiratory & Immunology
• AstraZeneca is committed to delivering life-changing medicines to patients worldwide and has a strong focus on innovation and sustainability

Company Specialties:

• Pharmaceutical manufacturing
• Biopharmaceutical development
• Innovation and research
• Global business operations

Company Website: http://www.astrazeneca.com

ASSUMPTION: AstraZeneca's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to various aspects of the pharmaceutical industry. The company's focus on innovation and sustainability also provides a dynamic and forward-thinking work environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and operational excellence. The ideal candidate will have a proven track record in brand management and be ready to take on increased responsibility and leadership.

Reporting Structure: The Senior Brand Manager reports directly to the Marketing Head and is responsible for leading the brand team and implementing the business action plan.

Work Arrangement: This is an on-site position, requiring the candidate to work from AstraZeneca's office in Seoul, South Korea. Occasional travel may be required to attend meetings or conferences.

Growth Opportunities:

• Progression to a more senior role within the marketing department, such as Marketing Head or Regional Marketing Director
• Expansion into other therapeutic areas or business units within AstraZeneca
• Development of leadership and management skills through mentoring and coaching opportunities

ASSUMPTION: Given AstraZeneca's large size and global presence, there are numerous opportunities for career growth and development within the organization. The company's focus on innovation and sustainability also provides a dynamic and forward-thinking work environment.

🌍 Location & Work Environment

Office Type: AstraZeneca's Seoul office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): AstraZeneca's Seoul office is located in the heart of the city, providing easy access to public transportation and amenities.

Geographic Context:

• Seoul is the capital and largest city in South Korea, with a population of over 10 million people
• The city is known for its vibrant culture, rich history, and cutting-edge technology
• Seoul is also a major hub for the pharmaceutical industry in the Asia-Pacific region

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 6:00 PM. However, the role may require occasional evening and weekend work to meet business needs.

ASSUMPTION: AstraZeneca's Seoul office provides a modern and collaborative work environment, with easy access to public transportation and amenities. The city of Seoul offers a vibrant culture, rich history, and numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other stakeholders
• Final decision and offer

Key Assessment Areas:

• Brand management and strategic thinking skills
• Operational excellence and project management skills
• Stakeholder management and communication skills
• Cultural fit and alignment with AstraZeneca's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills
• Research AstraZeneca's company culture and values to demonstrate your fit and enthusiasm for the organization

ATS Keywords: Brand management, marketing strategy, product launch, stakeholder management, operational excellence, pharmaceutical industry, biopharmaceutical products, ethical compliance, forecasting models, campaign development

ASSUMPTION: AstraZeneca's interview process is designed to assess the candidate's skills, experience, and cultural fit for the role. The company places a strong emphasis on strategic thinking, operational excellence, and stakeholder management skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PPT, Excel)
• CRM software (e.g., Salesforce, Veeva)
• Market research tools (e.g., Nielsen, Kantar)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: AstraZeneca uses industry-standard tools and technologies to support its brand management and marketing efforts. Candidates should have proficiency in Microsoft Office Suite and be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• One AstraZeneca
• Respecting others
• Innovation
• Performance

Work Style:

• Collaborative and team-oriented
• Results-driven and action-oriented
• Adaptable and responsive to change
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you have a proven track record of success in brand management, with a focus on strategic thinking and operational excellence?
• Are you able to build and maintain effective relationships with key internal and external stakeholders?
• Do you thrive in a dynamic and fast-paced work environment, with a strong focus on innovation and sustainability?

ASSUMPTION: AstraZeneca's company culture is characterized by a strong focus on patient care, collaboration, and innovation. Candidates should be able to demonstrate their alignment with these values and be prepared to contribute to a dynamic and forward-thinking work environment.

⚠️ Potential Challenges

• The pharmaceutical industry is highly regulated and competitive, requiring a strong understanding of regulatory requirements and a strategic approach to marketing and branding
• The role may require occasional travel to attend meetings or conferences, which could disrupt personal or family commitments
• The work schedule may require occasional evening and weekend work to meet business needs, which could impact work-life balance
• The role may involve managing a diverse and global team, which could present unique challenges and opportunities

ASSUMPTION: While the role presents numerous opportunities for career growth and development, it also comes with its own set of challenges and potential obstacles. Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other brand management roles in the pharmaceutical industry, this role places a greater emphasis on operational excellence and stakeholder management
• The role requires a strong understanding of the biopharmaceutical industry and the regulatory environment in which AstraZeneca operates
• Career progression in this role could lead to opportunities in marketing, sales, or other functions within AstraZeneca

ASSUMPTION: While this role shares similarities with other brand management roles in the pharmaceutical industry, it also has unique aspects that require a specific skill set and experience level. Candidates should be prepared to demonstrate their fit for this role and how their background and skills align with the requirements.

📝 Sample Projects

• Developing and implementing a marketing plan for a new product launch, including promotional materials, pricing strategy, and sales forecasting
• Conducting market research to identify opportunities for improving diagnosis rates or treatment adherence, and developing initiatives to address these gaps
• Managing a team of brand managers and other stakeholders to ensure alignment with business objectives and ethical standards

ASSUMPTION: These sample projects are designed to illustrate the types of responsibilities and challenges that the Senior Brand Manager may face in this role. Candidates should be prepared to discuss their relevant experience and how they have approached similar projects in the past.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how the Senior Brand Manager will collaborate with other stakeholders?
• How does AstraZeneca support the professional development and growth of its brand managers, and what opportunities exist for advancement within the organization?
• What are the key priorities for the first 90 days in this role, and how can the Senior Brand Manager make a significant impact on the business?
• How does AstraZeneca approach innovation and sustainability in its brand management and marketing efforts, and what role will the Senior Brand Manager play in driving these initiatives?
• What are the key challenges and opportunities facing the brand portfolio in the South Korean market, and how can the Senior Brand Manager contribute to AstraZeneca's success in this region?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture. They also provide an opportunity for candidates to demonstrate their strategic thinking and alignment with AstraZeneca's values and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills
• Research AstraZeneca's company culture and values to demonstrate your fit and enthusiasm for the organization
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.