📌 Core Information
🔹 Job Title: Brand Activation Manager
🔹 Company: Scandinavian Tobacco Group
🔹 Location: Gentofte, Denmark
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading local brand activation efforts across Denmark and Sweden
- Translating global brand strategies into impactful, locally relevant activations
- Collaborating with cross-functional teams to support commercial growth
- Managing agency relationships and external service providers
- Analyzing market and consumer insights to refine activation strategies
ASSUMPTION: This role requires a strong understanding of local markets and consumer behaviors to create effective brand activations.
📋 Key Responsibilities
✅ Lead local brand activation efforts, ensuring alignment with global brand strategy
✅ Drive channel-specific activation plans tailored to market dynamics and consumer behaviors
✅ Collaborate with sales and commercial teams to ensure brand activities support business agenda
✅ Manage execution of annual sales cycle campaigns and trade marketing initiatives
✅ Analyze market, competitor, and consumer insights to continuously refine activation strategies
✅ Oversee local roll-out of NPD launches, promotions, and campaigns
✅ Manage local agency relationships and external service providers to deliver high-quality activations
✅ Support cross-functional teams in the creation and execution of yearly business plans
✅ Track performance of activation initiatives and adjust strategy based on data and learnings
ASSUMPTION: The role may involve occasional travel to Sweden and other regions for brand activations and team meetings.
🎯 Required Qualifications
Education: Relevant degree in marketing, business, or related field
Experience: 5+ years in marketing, ideally with a focus on local brand activation within FMCG or consumer goods
Required Skills:
- Proven track record in developing and executing successful activation campaigns
- Strong analytical and project management skills
- Commercially minded with experience contributing to category P&L
- Confident communicator in English and local language (Danish or Swedish)
- Collaborative and agile, with a proactive and solutions-oriented approach
- Experience working with cross-functional and international teams
Preferred Skills:
- Experience in the tobacco industry
- Fluency in both Danish and Swedish
ASSUMPTION: While experience in the tobacco industry is not required, it may be beneficial for understanding the specific market dynamics and regulations.
💰 Compensation & Benefits
Salary Range: DKK 550,000 - 700,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in Denmark)
Benefits:
- Competitive benefits package (details vary by region)
- Opportunities for professional development and growth
- Dynamic and international work environment
Working Hours: Full-time, 37 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Tobacco Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1961 (as Scandinavian Tobacco Group)
Company Description:
- Scandinavian Tobacco Group is a leading manufacturer of cigars, pipe tobacco, and other tobacco products
- The company operates in over 100 countries and has a diverse portfolio of iconic brands, including Cohiba, Macanudo, and Partagas
- Scandinavian Tobacco Group is committed to sustainability and minimizing its environmental footprint
Company Specialties:
- Fine-cut Tobacco
- Pipe Tobacco
- Handmade Cigars
- Machine-made Cigars
- Nicotine Pouches
Company Website: http://www.st-group.com
ASSUMPTION: Scandinavian Tobacco Group's extensive global presence and diverse product portfolio offer unique opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports to the Marketing Manager - Northern Europe
Work Arrangement: On-site, with occasional travel to Sweden and other regions
Growth Opportunities:
- Potential advancement to a regional or global marketing role within the company
- Expansion of responsibilities to include additional markets or product categories
- Opportunities for professional development through training and mentorship programs
ASSUMPTION: The Brand Activation Manager role offers significant opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Gentofte, Denmark
Geographic Context:
- Gentofte is a suburban municipality located north of Copenhagen, Denmark's capital city
- The area offers a mix of urban and suburban living, with easy access to Copenhagen for work and leisure
- Gentofte is home to a diverse range of businesses, including Scandinavian Tobacco Group's headquarters
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: The Brand Activation Manager role may require occasional work outside of standard business hours to manage brand activations and events.
💼 Interview & Application Insights
Typical Process:
- Recruiter screen
- Hiring manager interview
- Behavioral assessment
- Leadership interview
Key Assessment Areas:
- Candidates' understanding of local markets and consumer behaviors
- Candidates' ability to develop and execute successful brand activation campaigns
- Candidates' communication and collaboration skills
- Candidates' alignment with Scandinavian Tobacco Group's company values and culture
Application Tips:
- Highlight relevant experience in local brand activation and campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful brand activation campaigns you have led or contributed to
- Research Scandinavian Tobacco Group's brand portfolio and market presence to demonstrate your understanding of the company and its products
ATS Keywords: Brand Activation, Local Marketing, Campaign Management, Consumer Insights, Trade Marketing, New Product Development, Cross-Functional Teams, Global Brand Strategy, Sales Support
ASSUMPTION: Scandinavian Tobacco Group's hiring process is designed to assess candidates' skills and fit for the Brand Activation Manager role, with a focus on their ability to drive brand performance and support commercial growth in the region.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Marketo, Hootsuite)
ASSUMPTION: The Brand Activation Manager role may require proficiency in additional tools and technologies specific to Scandinavian Tobacco Group's marketing and sales processes.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship: Pride in our heritage and commitment to excellence
- Courage: The confidence to take risks and challenge the status quo
- Collaboration: Working together to achieve common goals
Work Style:
- Dynamic and fast-paced work environment
- Cross-functional and international teams
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a proven track record in developing and executing successful brand activation campaigns?
- Are you comfortable working in a dynamic and fast-paced work environment?
- Do you thrive in a collaborative and cross-functional team setting?
ASSUMPTION: Scandinavian Tobacco Group values candidates who are passionate about their work, committed to high standards, and eager to contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple brand activations simultaneously, requiring strong project management skills
- Adapting to a dynamic and fast-paced work environment, with occasional travel and work outside of standard business hours
- Navigating a highly regulated industry, with a focus on sustainability and minimizing the environmental footprint
- Balancing global brand strategy with local market dynamics and consumer behaviors
ASSUMPTION: The Brand Activation Manager role presents unique challenges and opportunities for professional growth and development within the tobacco industry.
📈 Similar Roles Comparison
- Unlike other marketing roles, the Brand Activation Manager role focuses specifically on local brand activations and trade marketing initiatives
- This role requires a strong understanding of local markets and consumer behaviors, as well as the ability to develop and execute successful brand activation campaigns
- The Brand Activation Manager role offers significant opportunities for career growth and development within the company, with potential advancement to regional or global marketing roles
ASSUMPTION: The Brand Activation Manager role is unique within the tobacco industry, offering a specialized focus on local brand activations and trade marketing initiatives.
📝 Sample Projects
- Developing and executing a successful brand activation campaign for a new product launch in Denmark and Sweden
- Managing the local roll-out of a global trade marketing initiative, tailored to market dynamics and consumer behaviors
- Analyzing market and consumer insights to refine activation strategies and improve campaign performance
ASSUMPTION: The Brand Activation Manager role involves a wide range of projects, from developing and executing brand activation campaigns to analyzing market and consumer insights to improve campaign performance.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to local brand activations and trade marketing initiatives?
- How does this role collaborate with global brand teams, sales, and sales operations to drive brand performance and support commercial growth?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for employees in this role?
- What are the key challenges and opportunities for the Brand Activation Manager role within the tobacco industry?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the Brand Activation Manager role and Scandinavian Tobacco Group's business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://careers.st-group.com/job/Gentofte-Brand-Activation-Manager-2820/1200683801/
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful brand activation campaigns you have led or contributed to
- Follow up with the recruiter after submitting your application to confirm receipt and express your interest in the role
- Prepare for the interview process by researching Scandinavian Tobacco Group's brand portfolio and market presence, as well as the specific requirements and responsibilities of the Brand Activation Manager role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
