📌 Core Information
🔹 Job Title: Brand Activation Manager Le Petit Marseillais H/F CDD
🔹 Company: Kenvue
🔹 Location: Issy-les-Moulineaux, Ile-de-France, France
🔹 Job Type: Full-Time, Contract
🔹 Category: Marketing & Branding
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Piloting the strategy for Le Petit Marseillais in France, focusing on shopper and category management execution.
- Analyzing performance, identifying growth levers, and ensuring brand initiatives align with category vision across all channels.
- Collaborating with various internal teams and stakeholders to drive brand success.
- Working in a dynamic, international environment with a focus on results and continuous improvement.
ASSUMPTION: This role requires a high level of autonomy, strong analytical skills, and the ability to work effectively with multiple teams and departments.
📋 Key Responsibilities
✅ Lead the strategy for Le Petit Marseillais in France, focusing on shopper and category management execution.
✅ Analyze performance, identify growth levers, and ensure brand initiatives align with category vision across all channels.
✅ Develop and optimize the category vision and strategy throughout the year, based on market trends, consumer insights, and business objectives.
✅ Analyze category performance, conduct annual Nielsen and consumer surveys, and recommend ad-hoc studies to enhance category and shopper expertise.
✅ Develop and implement the perfect store concept, including channels, assortment, merchandising, and PLV, in coordination with marketing teams.
✅ Create and monitor in-store media campaigns, share campaign results internally, and provide recommendations for improvement.
✅ Manage and optimize the in-store investment budget, ensuring it aligns with the allocated budget.
✅ Develop and execute the promotional and trade strategy for the brand across its categories, in coordination with the promotions team.
✅ Represent France in European forums and collaborate with category management, key account managers, e-commerce teams, marketing, supply, business intelligence, and field teams.
ASSUMPTION: This role may require occasional travel to attend European forums and meetings.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent (Bac +5) in business, engineering, or a related field.
Experience: 3 to 5 years of experience in marketing, shopper, or category management roles, preferably in the retail sector.
Required Skills:
- Strong analytical and problem-solving skills.
- Excellent communication and leadership skills.
- Proven ability to work effectively with multiple teams and stakeholders.
- Fluency in French and English.
- Strong project management and organizational skills.
- Ability to work autonomously and manage multiple projects simultaneously.
Preferred Skills:
- Experience with Nielsen and consumer surveys.
- Knowledge of the retail sector and key clients in the GMS.
- Experience working in an international environment.
ASSUMPTION: Candidates with experience in the retail sector and a strong understanding of the GMS will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €55,000 per year (based on experience and market standards for the role and location).
Benefits:
- Competitive salary and benefits package.
- Health insurance and provident fund.
- Training and development opportunities.
- Flexible work arrangements and remote work possibilities.
Working Hours: Full-time, with a standard workweek of 35 hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market standards for the role, experience level, and location. Actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Kenvue operates in the personal care product manufacturing industry, with a focus on consumer health and beauty products.
Company Size: Kenvue is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Kenvue was founded in 2023, making it a relatively new company with a strong focus on innovation and digital transformation.
Company Description:
- Kenvue is the world’s largest pure-play consumer health company by revenue, with iconic brands such as Aveeno®, BAND-AID®, Johnson’s®, Listerine®, Neutrogena®, Tylenol®, and Zyrtec®.
- The company is committed to improving daily lives through its products and has a strong focus on science, innovation, and consumer insights.
- Kenvue fosters a digital-first mindset and encourages innovation grounded in deep human insights.
Company Specialties:
- Consumer Health
- CPG
- Essential Health
- Skin Health & Beauty
- Self Care
- Digital
- Brand Marketing
- Supply Chain
- Retail Health
Company Website: kenvue.com
ASSUMPTION: Kenvue's focus on innovation, consumer insights, and digital transformation makes it an attractive employer for candidates seeking a dynamic and forward-thinking work environment.
📊 Role Analysis
Career Level: This role is suitable for mid-level professionals with 3 to 5 years of experience in marketing, shopper, or category management.
Reporting Structure: The Brand Activation Manager reports directly to the Manager of Brand Activation Marques.
Work Arrangement: This role is on-site, with the possibility of occasional remote work and travel for European forums and meetings.
Growth Opportunities:
- Progression to senior roles within the marketing or category management functions.
- Expansion into international roles, given Kenvue's global presence.
- Development of leadership and management skills through collaboration with diverse teams and stakeholders.
ASSUMPTION: This role offers strong potential for career growth and development within Kenvue's international organization.
🌍 Location & Work Environment
Office Type: The Kenvue office in Issy-les-Moulineaux is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Issy-les-Moulineaux, France
Geographic Context:
- Issy-les-Moulineaux is a suburban commune located in the western suburbs of Paris, offering a mix of urban and residential environments.
- The area is well-connected by public transportation, with easy access to central Paris and other nearby cities.
- Issy-les-Moulineaux is home to several multinational corporations and offers a vibrant business ecosystem.
Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the possibility of occasional remote work.
ASSUMPTION: The Issy-les-Moulineaux office provides a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Kenvue careers portal.
- Phone or video screening to assess language skills and cultural fit.
- In-depth interviews with the hiring manager and other team members to evaluate technical skills and problem-solving abilities.
- Final interview with the department head or HR representative to discuss career aspirations and make a hiring decision.
Key Assessment Areas:
- Analytical and problem-solving skills.
- Communication and leadership skills.
- Cultural fit and adaptability to a dynamic, international work environment.
- Ability to work effectively with multiple teams and stakeholders.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the retail sector and the GMS in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership skills, and adaptability.
ATS Keywords: Brand Activation, Category Management, Shopper Marketing, Retail, GMS, Nielsen, Consumer Insights, Marketing Strategy, Project Management, Team Collaboration, Leadership, French, English
ASSUMPTION: Kenvue's recruitment process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Nielsen, consumer surveys)
- Project management tools (e.g., Asana, Trello)
- Collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with Microsoft Office Suite and data analysis tools will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do.
- Innovative: We embrace change and continuously seek new ways to improve.
- Collaborative: We work together to achieve more.
- Accountable: We take ownership and deliver on our commitments.
Work Style:
- Dynamic and fast-paced work environment.
- Strong focus on results and continuous improvement.
- Collaborative and inclusive team culture.
- Opportunities for professional growth and development.
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments and enjoy working on multiple projects simultaneously?
- Are you comfortable working with diverse teams and stakeholders, and able to adapt to different work styles and cultures?
- Do you have a strong analytical mindset and enjoy solving complex problems?
ASSUMPTION: Candidates who are adaptable, results-driven, and comfortable working in a dynamic, international environment will be well-suited to Kenvue's culture.
⚠️ Potential Challenges
- The role may require occasional travel to attend European forums and meetings.
- Candidates may face competition from other experienced marketing professionals in the retail sector.
- The role involves managing multiple projects simultaneously, which may require strong organizational skills and time management.
- The dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work setting.
ASSUMPTION: Prospective candidates should carefully consider their personal preferences and work styles when evaluating this role.
📈 Similar Roles Comparison
- This role is unique in its focus on brand activation and category management for Le Petit Marseillais in France.
- Similar roles in the industry may focus on different brands or product categories, but will share many of the same responsibilities and required skills.
- Candidates with experience in marketing, shopper, or category management roles in the retail sector will have a strong foundation for success in this role.
ASSUMPTION: Candidates with relevant experience in the retail sector and a strong understanding of the GMS will be well-prepared for this role.
📝 Sample Projects
- Developing and implementing a new shopper marketing strategy for Le Petit Marseillais in France, resulting in a 15% increase in sales and market share.
- Conducting a comprehensive category review and optimizing the product portfolio, leading to improved profitability and customer satisfaction.
- Managing a cross-functional team to execute a successful in-store media campaign, exceeding targets and driving brand awareness.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Brand Activation Manager role at Kenvue.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall brand strategy for Le Petit Marseillais in France?
- What opportunities are there for professional growth and development within Kenvue?
- How does Kenvue support work-life balance for its employees?
- What is the typical career path for someone in this role, and what are the potential next steps for career progression?
ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Kenvue Careers portal.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a particular focus on your experience in marketing, shopper, or category management roles in the retail sector.
- Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership skills, and adaptability.
- If selected for an interview, be prepared to discuss your understanding of the retail sector and the GMS, as well as your ability to work effectively with multiple teams and stakeholders.
- After submitting your application, you can expect to hear back from Kenvue within 7 to 10 business days. If you have not heard back within this timeframe, please feel free to follow up with the HR department.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
