📌 Core Information
🔹 Job Title: Brand Activation Manager (m/w/d)
🔹 Company: Doonails
🔹 Location: Germany (Remote)
🔹 Job Type: Fulltime
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Operating as the driving force behind brand projects and events
- Managing brand budget and ensuring effective use of resources
- Collaborating with partners, stakeholders, and service providers
- Bringing creative ideas to life and enhancing brand awareness
ASSUMPTION: This role requires strong organizational skills, proactive communication, and a keen eye for detail to ensure successful brand activations.
📋 Key Responsibilities
✅ Organize and coordinate brand projects and events, from planning to execution
✅ Manage brand budget and ensure effective use of resources
✅ Collaborate with partners, stakeholders, and service providers to bring projects to life
✅ Coordinate and manage timelines, ensuring projects are completed on time
✅ Proactively engage with influencers and coordinate brand trips and events
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in brand management, event coordination, or a similar role
Required Skills:
- Excellent organizational skills and attention to detail
- Strong communication and interpersonal skills
- Proactive approach to project management
- Fluency in German (C1 level or equivalent)
Preferred Skills:
- Experience with brand activation or event planning
- Familiarity with budget management and resource allocation
- Knowledge of the beauty or retail industry
ASSUMPTION: While experience in brand activation or event planning is preferred, the ideal candidate will have strong organizational skills and a proactive approach to project management.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI estimate based on experience level and industry standards)
Benefits:
- Fair payment, adjusted to your qualifications and experience
- Ownership role with much creative freedom
- 100% remote work, allowing for flexible working from anywhere
- Growth potential and opportunities to bring your ideas to the table
- €1,300 annual training budget for personal development
- Mental health support through Nilo Health
- Co-working space or home office equipment costs covered
- Workation opportunities in Cyprus
- Team events across Europe
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Germany. The final salary will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Doonails operates in the online and mail-order retail sector, focusing on beauty and personal care products.
Company Size: With 11-50 employees, Doonails offers a dynamic and agile work environment, where your contributions can make a significant impact.
Founded: In 2019, Doonails set out to revolutionize the manicure market by providing high-quality, at-home nail care solutions.
Company Description:
- Doonails aims to redefine manicure routines by offering innovative methods and a wide range of products tailored to individual needs
- The company focuses on creating unique, stress-free, and easy-to-use beauty experiences for its customers
- Doonails is committed to fostering a community where customers can share ideas, tips, and inspiration
Company Specialties:
- Innovative nail care methods
- Pflegende Nail Care Line
- Easy, beautiful, and stress-free manicure routines
Company Website: doonails.com
ASSUMPTION: Doonails' focus on innovation, community, and customer experience creates a unique and engaging work environment for employees.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and professional development
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product, and customer success
Work Arrangement: 100% remote work, allowing for flexible scheduling and a healthy work-life balance
Growth Opportunities:
- Potential to take on additional responsibilities and expand your role as the company grows
- Opportunities to collaborate with cross-functional teams and learn from experienced professionals
- Access to a €1,300 annual training budget for personal and professional development
ASSUMPTION: This role offers ample opportunities for growth and professional development, both within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: 100% remote, with no physical office location
Office Location(s): Germany (remote work)
Geographic Context:
- Germany has a strong and growing e-commerce market, with a focus on beauty and personal care products
- The remote work arrangement allows for a flexible and balanced work-life schedule
- Doonails' remote culture fosters collaboration and communication among team members across the country
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the ability to work from anywhere
ASSUMPTION: The remote work arrangement and flexible scheduling allow for a healthy work-life balance and the ability to work from anywhere in Germany.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Head of Marketing and/or other team members
- Final decision and offer
Key Assessment Areas:
- Organizational skills and attention to detail
- Communication and interpersonal skills
- Proactive approach to project management
- Cultural fit and alignment with Doonails' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of Doonails' mission and values in your application materials
- Prepare examples of your past projects or achievements that showcase your organizational skills and proactive approach to project management
ATS Keywords: Brand activation, event coordination, project management, budget management, German language skills, remote work, marketing, brand awareness
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to demonstrate their fit for the role and alignment with Doonails' values.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Communication platforms (e.g., Slack, Microsoft Teams, or Google Workspace)
- Budget management software (e.g., Microsoft Excel, Google Sheets, or specialized budgeting tools)
ASSUMPTION: The specific tools and technologies used by Doonails may vary, but the ideal candidate will be comfortable learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Care: Prioritizing customer and team support
- Community: Fostering a sense of belonging and connection among customers and team members
- Growth: Encouraging continuous learning and improvement
- Simplicity: Making beauty routines easy and stress-free
- Uniqueness: Celebrating individuality and personal expression
Work Style:
- Proactive and hands-on approach to project management
- Strong organizational skills and attention to detail
- Collaborative and communicative team player
- Adaptable and open to learning new tools and technologies
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable managing multiple projects simultaneously and prioritizing tasks effectively?
- Do you share Doonails' commitment to fostering a community and celebrating individuality?
ASSUMPTION: Candidates who align with Doonails' values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Adapting to new tools and technologies as needed
- Working remotely and maintaining strong communication with team members and stakeholders
- Balancing the demands of brand activation and event coordination with other marketing responsibilities
ASSUMPTION: The ideal candidate will be proactive, organized, and adaptable, with strong communication skills and the ability to thrive in a fast-paced work environment.
📈 Similar Roles Comparison
- Brand Activation Manager vs. Event Coordinator: While both roles involve event planning and coordination, the Brand Activation Manager role focuses more on the strategic and operational aspects of brand projects, while the Event Coordinator role may be more focused on the logistical and tactical aspects of event execution
- Industry-specific context: Doonails operates in the beauty and personal care industry, which may require specific knowledge of the target audience and market trends
- Career path comparison: The Brand Activation Manager role can serve as a stepping stone to more senior marketing roles, such as Senior Brand Manager or Marketing Director
ASSUMPTION: The Brand Activation Manager role at Doonails offers a unique opportunity to gain experience in brand activation and event coordination within the growing beauty and personal care industry.
📝 Sample Projects
- Planning and executing a large-scale influencer event to launch a new product line
- Coordinating a brand trip for key opinion leaders to showcase Doonails' unique value proposition
- Managing the budget and logistics for a series of OOH campaigns to increase brand awareness
ASSUMPTION: The specific projects and responsibilities of the Brand Activation Manager role may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for brand projects and events, from planning to execution?
- How does this role collaborate with other marketing teams, such as product marketing or customer success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Doonails support the professional development and growth of its employees?
- What are the most challenging aspects of working remotely for this role, and how does Doonails support its remote team members?
ASSUMPTION: Asking thoughtful and informed questions during the interview process can help candidates better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, demonstrating your fit for the role and alignment with Doonails' values
- Prepare examples of your past projects or achievements that showcase your organizational skills and proactive approach to project management
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
