📌 Core Information
🔹 Job Title: Brand Ads Lead (They/She/He)
🔹 Company: Glovo
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing & Sales
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Driving ad campaigns to boost sales for partner brands and drive incremental profit for Glovo
- Enhancing existing processes and ways of working
- Fostering strong business relationships to make Glovo the preferred advertising partner for brands
- Managing and mentoring team members
ASSUMPTION: This role requires a balance of marketing and sales skills, with a strong focus on data-driven decision making and stakeholder management.
📋 Key Responsibilities
✅ Lead the identification, prioritization, and hunting of new prospects
✅ Educate prospects and existing partners on Glovo’s advertising offering
✅ Drive sales of Glovo advertising products and hit BP targets
✅ Build and nurture long-lasting relationships with partner Brands and Media Agencies
✅ Ensure flawless execution of ad campaigns, coordinating with cross-functional teams
✅ Monitor and analyze the performance of ad campaigns, assessing the impact on partners’ and Glovo’s overall performance
✅ Track partners’ progress, meet targets, and continuously identify new opportunities
✅ Contribute to continuous enhancement and innovation, both in terms of advertising products and partnership models
✅ Create success stories and share best practices
✅ Team management
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor/Master’s degree in management, business administration, engineering, marketing
Experience: 5-7 years of Marketing or Sales experience at a leading Media Agency, Consumer Goods company, or e-commerce business
Required Skills:
- Self-motivated, results-driven, and proactive attitude
- Comfortable working in a fast-paced environment and tackling complex business challenges
- Strong analytical, negotiation, and project management skills
- Proficiency in Office, particularly in Excel
- Experience in executing marketing campaigns or promotion plans across digital and non-digital channels
- Deep understanding of paid, owned, and earned media channels, including tracking and reporting on established performance marketing KPIs
- Excellent written and oral communication skills, with fluency in both French and English
Preferred Skills:
- Experience in team management
- Knowledge of the media landscape in Ivory Coast
ASSUMPTION: Candidates with experience in both marketing and sales, as well as those with experience in the Ivory Coast media landscape, will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated, based on industry standards for similar roles and experience levels in London)
Benefits:
- Equity Plan
- Private Health Insurance
- Monthly Glovo Credit
- Discounts on Transportation, Food, and Kindergarten Expenses
- Discounted Gym Memberships
- Extra Time Off, Work From Home Flexibility, and Opportunity to Work From Anywhere
- Enhanced Parental Leave and Office-Based Nursery
- Online Therapy and Wellbeing Benefits
Working Hours: 40 hours per week, with flexible working hours and the opportunity to work from home two days a week
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in London. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically focusing on on-demand delivery services and retail media
Company Size: 1,001-5,000 employees, providing a large and dynamic work environment with ample opportunities for growth and collaboration
Founded: 2015, with a brief history marked by rapid expansion and innovation in the on-demand delivery market
Company Description:
- Glovo is a pioneering multi-category app connecting users with businesses and couriers, offering on-demand services from local restaurants, grocers, supermarkets, and high street retail stores
- Glovo’s vision is to give everyone easy access to everything within their city, so that users can enjoy what they want, when they want, where they want
- Glovo operates across 25 countries in Europe, Central Asia, and Africa, with a strong presence in the UK
Company Specialties:
- Information Technology
- Logistics
- Q-Commerce
- Tech
- and Apps
Company Website: https://about.glovoapp.com/
ASSUMPTION: Glovo is a rapidly growing company with a strong focus on innovation and expansion, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level, with the opportunity for team management and career progression
Reporting Structure: This role reports directly to the Head of Brands Ads or a similar senior position
Work Arrangement: Hybrid, with 3 office days per week and the opportunity to work from home two days a week
Growth Opportunities:
- Potential for team management and mentoring opportunities
- Career progression within the Glovo Brands Ads team or other departments
- International relocation opportunities, as Glovo operates in multiple countries
ASSUMPTION: This role offers strong growth opportunities, both in terms of career progression and international relocation.
🌍 Location & Work Environment
Office Type: Glovo’s London office is a modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): Carrer de Llull, 108, Barcelona, Catalonia 08005, ES (Headquarters), with additional offices in London and other major cities
Geographic Context:
- London is a major global hub for marketing, advertising, and technology, providing ample opportunities for networking and professional development
- Glovo’s London office is centrally located, with easy access to public transportation and nearby amenities
- London offers a diverse and vibrant cultural scene, with numerous attractions, events, and entertainment options
Work Schedule: Standard working hours are 9:00 AM to 6:00 PM, with flexible working hours and the opportunity to work from home two days a week
ASSUMPTION: Glovo’s London office provides a modern, collaborative work environment with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with Glovo’s values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and sales experience, as well as any relevant experience in the Ivory Coast media landscape
- Prepare examples of successful ad campaigns you’ve executed and the results you achieved
- Research Glovo’s business model and advertising products to demonstrate your understanding of the role and the company
ATS Keywords: Marketing, Sales, Advertising, Retail Media, Campaign Management, Stakeholder Management, Team Management, French, English
ASSUMPTION: Glovo’s application process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on data-driven decision making and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Workspace (Google Drive, Google Docs, Google Sheets)
- Adobe Creative Suite (optional)
- CRM and project management software (e.g., Salesforce, Asana, Trello)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace, with additional tools and technologies depending on the specific needs of the role and the team.
👔 Cultural Fit Considerations
Company Values:
- Glovo’s values include being customer-obsessed, thinking big, being bold, and delivering excellence
- Glovo fosters a culture of innovation, collaboration, and continuous learning
Work Style:
- Glovo encourages a results-driven, data-informed work style
- Glovo values a dynamic, fast-paced work environment with a strong focus on teamwork and collaboration
- Glovo offers flexible working arrangements, with the opportunity to work from home two days a week
Self-Assessment Questions:
- How do you align with Glovo’s values of being customer-obsessed, thinking big, being bold, and delivering excellence?
- How do you approach data-driven decision making and strategic thinking in your work?
- How do you prefer to work in a team, and how do you ensure effective communication and collaboration with team members?
ASSUMPTION: Glovo values candidates who are results-driven, data-informed, and collaborative, with a strong focus on innovation and continuous learning.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration
- Balancing the demands of multiple stakeholders, including partners, internal teams, and Glovo’s leadership
- Adapting to a fast-panging work environment and responding to changing priorities and market conditions
- Navigating the complexities of the media landscape in the Ivory Coast and building effective relationships with local partners
ASSUMPTION: This role presents unique challenges, including managing a remote team, balancing multiple stakeholder demands, and navigating the complexities of the media landscape in the Ivory Coast.
📈 Similar Roles Comparison
- This role differs from traditional marketing or sales roles in its focus on retail media and advertising products, as well as its emphasis on data-driven decision making and strategic thinking
- In the context of the media landscape, this role requires a deep understanding of both traditional and digital advertising channels, as well as the ability to integrate and leverage data from various sources
- Career-wise, this role offers strong growth opportunities, both in terms of career progression and international relocation
ASSUMPTION: This role is unique in its focus on retail media and advertising products, requiring a strong understanding of both traditional and digital advertising channels, as well as the ability to integrate and leverage data from various sources.
📝 Sample Projects
- Developing and executing a targeted ad campaign for a major FMCG brand in the Ivory Coast, driving a 20% increase in sales and a 15% increase in brand awareness
- Conducting a comprehensive analysis of the media landscape in the Ivory Coast, identifying key trends and opportunities for Glovo’s advertising products
- Leading a cross-functional team to develop and launch a new advertising product, resulting in a 15% increase in revenue and a 20% increase in market share
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Brand Ads Lead, from developing and executing targeted ad campaigns to conducting market analysis and leading cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Glovo Brands Ads team, and how this role fits into the broader organization?
- How does Glovo approach partnerships with brands and media agencies, and what are the key priorities for building and maintaining these relationships?
- What are the most significant challenges facing the Glovo Brands Ads team in the next 12-24 months, and how does this role contribute to addressing these challenges?
- What opportunities exist for career growth and development within the Glovo Brands Ads team or other departments?
- How does Glovo support work-life balance, and what resources are available to employees to ensure their well-being and productivity?
ASSUMPTION: These interview questions are designed to provide insight into the team structure and dynamics, partnership strategies, challenges, and growth opportunities within the Glovo Brands Ads team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Glovo Jobs portal
- Tailor your resume and cover letter to highlight your marketing and sales experience, as well as any relevant experience in the Ivory Coast media landscape
- Prepare examples of successful ad campaigns you’ve executed and the results you achieved
- Research Glovo’s business model and advertising products to demonstrate your understanding of the role and the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
