📌 Core Information
🔹 Job Title: Brand Ads Lead (They/She/He)
🔹 Company: Glovo
🔹 Location: Abidjan, Ivory Coast
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing & Sales
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with remote work flexibility)
🚀 Job Overview
Key aspects of this role include:
- Driving sales of Glovo's advertising products to hit business targets
- Building and nurturing relationships with partner brands and media agencies
- Leading the identification, prioritization, and hunting of new prospects
- Educating prospects and existing partners on Glovo's advertising offering
- Ensuring flawless execution of ad campaigns and monitoring their performance
ASSUMPTION: This role requires a strong sales and marketing background, with a deep understanding of advertising products and the media landscape in Ivory Coast.
📋 Key Responsibilities
✅ Deliver ad campaigns that effectively boost sales for partner brands and drive incremental profit for Glovo
✅ Drive sales of Glovo's advertising products and hit business targets
✅ Build and nurture long-lasting relationships with partner brands and media agencies
✅ Lead the identification, prioritization, and hunting of new prospects
✅ Educate prospects and existing partners on Glovo's advertising offering
✅ Ensure flawless execution of ad campaigns, coordinating with cross-functional teams
✅ Monitor and analyze the performance of ad campaigns, assessing the impact on partners' and Glovo's overall performance
✅ Track partners' progress, meet targets, and continuously identify new opportunities
✅ Contribute to continuous enhancement and innovation of advertising products and partnership models
✅ Create success stories and share best practices
✅ Team management
ASSUMPTION: This role involves a high level of cross-functional collaboration and stakeholder management, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor/Master’s degree in management, business administration, engineering, marketing
Experience: 5-7 years of marketing or sales experience at a leading media agency, consumer goods company, or e-commerce business
Required Skills:
- Self-motivated, results-driven, and proactive attitude
- Comfortable working in a fast-paced environment and tackling complex business challenges
- Strong analytical, negotiation, and project management skills
- Proficiency in Office, particularly in Excel
- Experience in executing marketing campaigns or promotion plans across digital and non-digital channels
- Deep understanding of paid, owned, and earned media channels, including tracking and reporting on established performance marketing KPIs
- Excellent written and oral communication skills, with fluency in both French and English
Preferred Skills:
- Experience in team management
- Knowledge of the Glovo platform and its services
ASSUMPTION: Candidates with a strong sales background and a curiosity for marketing, or vice versa, are encouraged to apply.
💰 Compensation & Benefits
Salary Range: Based on experience and market standards for a marketing/sales manager role in Abidjan, the estimated salary range is XOF 5,000,000 - XOF 8,000,000 per annum. This is an estimate and the actual salary may vary.
Benefits:
- Enticing equity plan
- Top-notch private health insurance
- Monthly Glovo credit
- Discounts on transportation, food, and kindergarten expenses
- Discounted gym memberships
- Extra time off, work from home flexibility, and the opportunity to work from anywhere for up to three weeks a year
- Enhanced parental leave and office-based nursery
- Online therapy and wellbeing benefits
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Glovo operates in the consumer services industry, focusing on on-demand delivery and multi-category marketplace services.
Company Size: Glovo is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.
Founded: Glovo was founded in 2015 in Barcelona, Spain, and has since expanded to operate in over 25 countries across Europe, Central Asia, and Africa.
Company Description:
- Glovo is a pioneering multi-category app connecting users with businesses and couriers, offering on-demand services from local restaurants, grocers, supermarkets, and high street retail stores.
- Glovo's vision is to give everyone easy access to everything within their city, so users can enjoy what they want, when they want, where they want.
- Glovo is committed to being a force for good, fostering a culture of diversity, inclusion, and sustainability.
Company Specialties:
- Information Technology
- Logistics
- Q-Commerce
- Tech
- Apps
Company Website: https://about.glovoapp.com/
ASSUMPTION: Glovo's commitment to diversity and inclusion is reflected in its hiring practices and company culture.
📊 Role Analysis
Career Level: This role is at the mid-career level, with a focus on driving sales and managing relationships with partner brands and media agencies.
Reporting Structure: The Brand Ads Lead will report directly to the Head of Brands Ads and work closely with cross-functional teams, including marketing, sales, and product teams.
Work Arrangement: This is a hybrid role, with employees expected to work on-site for three days a week and remotely for the remaining two days.
Growth Opportunities:
- Progression to a senior leadership role within the Brands Ads team or related functions
- Expansion of responsibilities based on performance and business needs
- Opportunities to work on international projects and gain exposure to different markets
ASSUMPTION: Glovo offers growth opportunities based on individual performance and business needs, with a focus on internal promotions and skill development.
🌍 Location & Work Environment
Office Type: Glovo's Abidjan office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Abidjan, Ivory Coast
Geographic Context:
- Abidjan is the largest city and economic hub of Ivory Coast, with a vibrant business environment and a growing consumer market.
- The city offers a mix of urban and coastal living, with a tropical climate and rich cultural heritage.
- Abidjan is well-connected by international and domestic air travel, making it an ideal base for regional operations.
Work Schedule: Full-time (40 hours per week), with flexible work arrangements and the opportunity to work from anywhere for up to three weeks a year.
ASSUMPTION: Glovo's work environment is designed to support employee productivity, collaboration, and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Brands Ads or another senior leader
Key Assessment Areas:
- Sales and marketing skills
- Cross-functional collaboration and stakeholder management
- Analytical and problem-solving skills
- Cultural fit and alignment with Glovo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past sales and marketing achievements, focusing on results and impact
- Research Glovo's business model, advertising products, and target market to demonstrate your understanding of the role and company
ATS Keywords: Brand Ads, Sales, Marketing, Media Landscape, Prospecting, Relationship Building, Campaign Execution, Performance Analysis, Team Management, French, English
ASSUMPTION: Glovo's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Advertising platforms (e.g., Google Ads, Facebook Ads)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Glovo provides the necessary tools and technologies for employees to perform their jobs effectively and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Think big, act bold
- Always be a customer champion
- Focus on impact
- Be a team player
- Stay humble
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
- Customer-focused
- Inclusive and respectful
Self-Assessment Questions:
- How do you align with Glovo's core values, and can you provide an example of a time when you demonstrated each value?
- Describe a time when you had to adapt to a significant change in your work environment or business strategy. How did you approach this challenge, and what was the outcome?
- How do you prioritize and manage multiple projects and stakeholders simultaneously, ensuring that you deliver high-quality results on time?
ASSUMPTION: Glovo's cultural fit assessment focuses on identifying candidates who align with the company's core values and work style, with a strong emphasis on collaboration, customer focus, and results-driven behavior.
⚠️ Potential Challenges
- Managing a high volume of prospects and partners, requiring strong prioritization and time management skills
- Navigating the unique media landscape and consumer market in Ivory Coast, with a focus on understanding local preferences and cultural nuances
- Balancing the need to drive sales and meet business targets with the desire to build and maintain strong, long-lasting relationships with partners
- Adapting to Glovo's fast-paced and dynamic work environment, with a focus on continuous innovation and improvement
ASSUMPTION: Glovo's work environment can be challenging at times, requiring candidates to be adaptable, resilient, and proactive in the face of change and uncertainty.
📈 Similar Roles Comparison
- Compared to other advertising sales roles, this position has a stronger focus on relationship building and long-term partnership development, rather than transactional sales
- In the context of the broader media landscape, this role requires a deep understanding of both traditional and digital advertising channels, with a focus on performance marketing and retail media
- Career-wise, this role offers opportunities for growth and progression within Glovo's Brands Ads team or related functions, with a focus on internal promotions and skill development
ASSUMPTION: This role is unique in its focus on relationship-building and long-term partnership development, requiring candidates to balance sales targets with a customer-centric approach.
📝 Sample Projects
- Developing and executing a targeted advertising campaign for a major FMCG brand in Ivory Coast, resulting in a 20% increase in sales and a 30% increase in brand awareness
- Building and nurturing a strategic partnership with a leading media agency, resulting in a 50% increase in Glovo's advertising revenue and a 25% increase in the agency's client base
- Conducting a comprehensive analysis of Glovo's advertising products and partnership models, resulting in the identification of new revenue streams and the optimization of existing offerings
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Brand Ads Lead, with a focus on driving sales, building relationships, and optimizing advertising products and partnership models.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Glovo support the professional development and growth of its employees, particularly in the Brands Ads team?
- What are the most significant challenges facing the Brands Ads team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Glovo measure the success of its advertising products and partnership models, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within Glovo?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, growth opportunities, and the company's approach to performance measurement and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Glovo Jobs portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on sales and marketing achievements and your understanding of the media landscape in Ivory Coast
- Prepare examples of your past sales and marketing achievements, focusing on results and impact
- Research Glovo's business model, advertising products, and target market to demonstrate your understanding of the role and company
- Follow up with the Glovo recruitment team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
