Brand Ads Manager

📌 Core Information

🔹 Job Title: Brand Ads Manager

🔹 Company: Careem

🔹 Location: Amman, Jordan

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Hybrid (4 days in-office, 1 day remote)

🚀 Job Overview

Key aspects of this role include:

• Driving sales success through tailored retail media solutions
• Building and maintaining relationships with top advertisers
• Positioning Careem Ads as a trusted partner in the broader media landscape
• Innovating ad products and packages to keep offerings competitive
• Executing strategic plans for growth in line with Careem's expansion goals

ASSUMPTION: This role requires a strong sales background with a focus on retail media or digital advertising. Candidates should be comfortable working in a high-growth, dynamic environment and have a proven track record of success in managing client relationships.

📋 Key Responsibilities

✅ Drive Sales Success: Meet and exceed sales targets by crafting tailored retail media solutions that align with client goals across various Careem services.

✅ Client Relationships: Build and deepen partnerships with key clients, including top-tier brands, CPGs, and media agencies, delivering best-in-class service and establishing Careem Ads as a trusted partner.

✅ Market Positioning: Champion Careem’s unique value proposition as a super app, utilizing insights into user behavior to position our ad products effectively within the broader media landscape.

✅ Innovative Solutions: Work closely with cross-functional teams to innovate ad products and packages, keeping our offerings competitive and relevant to advertisers’ needs.

✅ Sales Strategy Development: Partner with the GM of Ads to shape and execute a strategic plan for growth, from pricing models to go-to-market initiatives that align with our expansion goals.

✅ Pipeline Management: Build a robust sales pipeline and manage your book of business using CRM tools for efficient tracking, reporting, and forecasting.

✅ Data-Driven Insights: Leverage analytics to demonstrate campaign performance and ROI, making data-driven recommendations to clients for optimization.

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple client relationships and sales pipelines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 5+ years of experience in sales, with a strong focus on retail media, digital advertising, or ad monetization, preferably within a retail or digital media environment.

Required Skills:

• Proven success in managing and growing relationships with top advertising brands, CPGs, or media agencies
• In-depth understanding of retail media dynamics, ad formats, and monetization strategies that drive impact
• Exceptional ability to foster trusted relationships with clients, understanding their business needs and translating these into effective ad solutions
• Strong aptitude for data interpretation, with experience communicating campaign performance and ROI effectively
• Comfortable with the fast pace of a growing tech environment, with a proactive approach to navigating challenges and changes

Preferred Skills:

• Fluency in Arabic and English
• Experience working in the Middle East or with Middle Eastern clients

ASSUMPTION: While not explicitly stated, proficiency in Arabic is likely beneficial for this role due to the regional focus of Careem's operations.

💰 Compensation & Benefits

Salary Range: Careem has not provided a salary range for this role. Based on industry standards for a Brand Ads Manager role in Amman, Jordan, with 5+ years of experience, the estimated salary range is JD 12,000 - 18,000 per year ($17,000 - $25,000 USD).

Benefits:

• Healthcare Benefits
• Fitness Reimbursements
• Unlimited Vacation Days
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year

Working Hours: 40 hours per week, with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Careem offers competitive benefits packages to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Careem operates in the Software Development industry, focusing on transportation, technology, and logistics. The company is a leading player in the ride-hailing and delivery services market in the Middle East and North Africa (MENA) region.

Company Size: Careem is a mid-sized company with 1,001-5,000 employees. This size allows for a more agile and entrepreneurial work environment while still offering the resources and stability of a larger organization.

Founded: Careem was founded in 2012 and has since grown to operate in over 70 cities across 10 countries in the MENA region.

Company Description:

• Careem is building the "Everything App" for the greater Middle East, making it easier to move around, order food and groceries, manage payments, and more.
• The company is led by a powerful purpose to simplify and improve the lives of people and build an awesome organization that inspires.
• Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

Company Specialties:

• Transportation
• Technology
• Logistics

Company Website: http://www.careem.com

ASSUMPTION: Careem's focus on technology and innovation makes it an attractive employer for candidates interested in working at the intersection of tech and marketing.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a proven track record of success in sales and a strong understanding of retail media dynamics.

Reporting Structure: The Brand Ads Manager reports directly to the GM of Ads and works closely with cross-functional teams, including marketing, product, and engineering.

Work Arrangement: This role follows a hybrid work arrangement, with employees working 4 days a week in the office and 1 day remotely. Additionally, employees can work remotely from any country in the world for up to 30 days a year.

Growth Opportunities:

• Careem's rapid growth and expansion present numerous opportunities for career advancement within the Ads business and the broader organization.
• The company encourages internal mobility and provides opportunities for employees to learn and grow in their careers.
• Careem's acquisition by Uber and subsequent investment by e& (formerly Etisalat) has further strengthened the company's position in the market and opened up new opportunities for growth.

ASSUMPTION: Given Careem's growth trajectory and focus on internal mobility, this role offers strong potential for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Careem's Amman office is located in the King Hussein Business Park, offering a modern and collaborative work environment.

Office Location(s): King Hussein Business Park, Building 7, Amman, Jordan

Geographic Context:

• Amman is the capital and largest city of Jordan, with a population of over 4 million people.
• The city is known for its rich history, vibrant culture, and diverse food scene.
• Amman offers a high quality of life, with a low cost of living compared to other major cities in the region.

Work Schedule: The work schedule for this role is 40 hours per week, with flexible work arrangements to accommodate employee needs.

ASSUMPTION: Amman's vibrant culture and low cost of living make it an attractive location for both local and international candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth phone or video interview with the hiring manager
• Final on-site or virtual interview with the GM of Ads and other stakeholders

Key Assessment Areas:

• Sales skills and experience
• Understanding of retail media dynamics and ad formats
• Client relationship management skills
• Data analysis and interpretation skills
• Cultural fit and alignment with Careem's values

Application Tips:

• Tailor your resume and cover letter to highlight your sales experience, retail media expertise, and client relationship management skills.
• Prepare examples of successful sales strategies and client relationships you've managed in the past.
• Demonstrate your understanding of Careem's business model and unique value proposition as a super app.

ATS Keywords: Retail Media, Digital Advertising, Sales Strategy, Client Relationships, Market Positioning, Innovative Solutions, Pipeline Management, Data-Driven Insights, Analytical Skills, Relationship-Building, Adaptability

ASSUMPTION: Careem's recruitment process is designed to assess candidates' sales skills, retail media expertise, and cultural fit with the organization. Successful candidates will demonstrate a strong track record of success in sales and a deep understanding of retail media dynamics.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Data analysis and visualization tools (e.g., Excel, Power BI)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used by Careem may vary depending on the role and the employee's location. However, the company is committed to providing employees with the resources they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Simplify and improve
• Building an awesome organization
• Customer obsession
• Integrity
• One Careem

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Agile and adaptable
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you align with Careem's values, particularly the focus on simplifying and improving the lives of people?
• Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
• Do you thrive in a collaborative, cross-functional work environment, and are you able to build effective relationships with clients and stakeholders?

ASSUMPTION: Careem's values-driven culture is a critical aspect of the company's success, and candidates who align with these values are more likely to thrive in the organization.

⚠️ Potential Challenges

• The fast-paced, high-growth nature of Careem's business may present challenges in terms of managing multiple client relationships and sales pipelines effectively.
• The regional focus of Careem's operations may require candidates to have experience working in the Middle East or with Middle Eastern clients.
• The hybrid work arrangement may present challenges in terms of balancing work-life integration and maintaining productivity.
• The competitive nature of the advertising industry may present challenges in terms of maintaining market share and driving growth.

ASSUMPTION: While Careem offers numerous opportunities for growth and success, candidates should be aware of the potential challenges associated with working in a fast-paced, high-growth environment.

📈 Similar Roles Comparison

• Compared to other Brand Ads Manager roles, this position offers a unique opportunity to work with a leading super app in the Middle East and North Africa region.
• Careem's focus on technology and innovation sets it apart from traditional advertising agencies and media companies.
• Careem's acquisition by Uber and subsequent investment by e& (formerly Etisalat) has further strengthened the company's position in the market and opened up new opportunities for growth and career advancement.

ASSUMPTION: Candidates interested in working at the intersection of tech and marketing should consider Careem's unique value proposition and competitive benefits package when evaluating this role.

📝 Sample Projects

• Developing a targeted retail media campaign for a major CPG brand, driving a 20% increase in sales and a 15% increase in brand awareness.
• Negotiating a strategic partnership with a leading media agency, resulting in a 30% increase in ad spend and a 25% increase in campaign performance.
• Launching a new ad product for Careem's food delivery service, driving a 15% increase in orders and a 10% increase in customer satisfaction.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a Brand Ads Manager at Careem, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Careem's Ads business and the strategic priorities for growth in the coming year?
• How does Careem's unique value proposition as a super app position us effectively within the broader media landscape?
• Can you provide examples of successful sales strategies and client relationships that have driven growth for Careem's Ads business?
• How does Careem support the professional development and career advancement of its employees, particularly within the Ads business?
• What are the key challenges facing the Ads business in the coming year, and how can this role help address them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Careem's business, the role's responsibilities, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Careem Jobs portal
• Tailor your resume and cover letter to highlight your sales experience, retail media expertise, and client relationship management skills.
• Prepare examples of successful sales strategies and client relationships you've managed in the past.
• Demonstrate your understanding of Careem's business model and unique value proposition as a super app.
• Follow up with the Careem HR team one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.