Brand Advisor - Social Media & Digital

📌 Core Information

🔹 Job Title: Brand Advisor - Social Media & Digital

🔹 Company: Petron Malaysia

🔹 Location: Damansara Heights, Kuala Lumpur

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing digital marketing and social media platforms
• Analyzing campaign effectiveness and driving continuous improvement
• Staying updated with digital and social media trends
• Collaborating with agencies and stakeholders to align marketing efforts
• Monitoring brand sentiment and generating actionable insights

ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-driven decision making and innovative marketing strategies.

📋 Key Responsibilities

✅ Develop annual communication plan in support of specific value proposition levers

✅ Manage company Digital marketing and social media platforms, programs and activations

✅ Report on campaign effectiveness, KPIs, and continuous improvement initiatives to Management

✅ Stay updated with latest digital and social media developments and innovate company’s digital and social media platforms

✅ Manage ongoing alignment between Marketing Brand, Agencies, and Client/Stakeholders

✅ Monitor program execution by Agency on behalf of Clients for specific projects

✅ Oversee social listening initiatives to monitor brand sentiment, identify trends, flag potential issues, and generate actionable insights for campaign optimization

✅ Ensure program development is shared at milestone points throughout implementation

✅ Ensure clear and timely communication to all stakeholders prior to implementation

✅ Interface with procurement and other functions as needed to execute effective digital and social media programs and review/resolve related operational issues

✅ Execute controls as per control catalogues/procedures

✅ Execute contract agreement as per needs

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Degree in Marketing, Digital Marketing, or Professional Marketing Qualification

Experience: 5-10 years in marketing media platform management and performance analysis

Required Skills:

• Data analysis and interpretation
• Social media management
• Campaign optimization
• Stakeholder management
• Program development and execution
• Social listening and trend analysis
• Strong communication, coordination, and presentation skills
• Flair for written and spoken English

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with SEO and content marketing
• Knowledge of the oil and gas industry

ASSUMPTION: While the role is specific to the marketing and digital landscape, a background in the oil and gas industry could provide valuable context and insights.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Kuala Lumpur, the estimated salary range is RM 120,000 - RM 180,000 per annum.

Benefits:

• Medical and dental insurance
• Retirement benefits
• Employee discounts on Petron products
• Opportunities for professional development and training

Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Petron Malaysia operates in the oil and gas industry, with a focus on refining, distribution, and retailing of petroleum products. The company is part of Petron Corporation, the leading oil company in the Philippines.

Company Size: Petron Malaysia has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Petron Malaysia was founded in 2012, making it a relatively young company with a strong focus on innovation and progress.

Company Description:

• Petron Malaysia is an emerging and rapidly evolving Asian oil company
• The company's integrated refining, distribution, and retailing of world-class petroleum products help meet the country’s growing energy needs
• Petron is dedicated and passionate about its vision to be the leading provider of total customer solutions in the oil sector and its allied businesses

Company Specialties:

• Refining and distribution of petroleum products
• Retail and marketing of Petron-branded fuels
• Powering key industries such as power-generation, fisheries, transportation, manufacturing, and agriculture

Company Website: http://www.petron.com.my

ASSUMPTION: Petron Malaysia's focus on innovation and progress creates an environment where employees can grow and make a significant impact on the company's success.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of experience and strategic thinking.

Reporting Structure: The Brand Advisor reports directly to the Marketing Manager and works closely with various internal teams and external agencies.

Work Arrangement: This is an on-site, full-time position with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding responsibilities based on performance and company growth
• Cross-functional projects and collaborations to gain a broader understanding of the business

ASSUMPTION: Petron Malaysia's focus on growth and innovation creates opportunities for employees to develop their careers and take on new challenges.

🌍 Location & Work Environment

Office Type: Petron Malaysia's headquarters is located in Damansara Heights, Kuala Lumpur, offering a modern and collaborative work environment.

Office Location(s): Level 12A, Menara I&P 1, No. 46 Jalan Dungun, Damansara Heights, Kuala Lumpur 50490, MY

Geographic Context:

• Damansara Heights is a bustling commercial area with easy access to public transportation and amenities
• The office is located near shopping centers, restaurants, and other recreational facilities
• Kuala Lumpur offers a vibrant multicultural environment with a mix of modern and traditional attractions

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 1-hour lunch break. Occasional weekend work may be required for specific projects or events.

ASSUMPTION: The office location and work environment provide a convenient and engaging setting for employees to collaborate and succeed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Marketing Manager or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Marketing and digital strategy development
• Data analysis and interpretation skills
• Social media management and content creation
• Stakeholder management and communication skills
• Problem-solving and initiative-taking abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and digital experience
• Demonstrate your understanding of the oil and gas industry and Petron Malaysia's business
• Prepare examples of successful marketing campaigns or projects you've led
• Showcase your ability to analyze data and draw insights to drive business decisions

ATS Keywords: Marketing strategy, digital marketing, social media management, campaign optimization, data analysis, stakeholder management, brand advisor, oil and gas industry

ASSUMPTION: Petron Malaysia's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Project management software (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding ethical standards and acting with honesty and transparency
• Respect: Valuing diversity and treating everyone with kindness and consideration
• Excellence: Striving for continuous improvement and delivering high-quality results

Work Style:

• Collaborative: Working closely with internal teams and external partners to achieve common goals
• Innovative: Embracing new ideas and approaches to drive business growth
• Adaptable: Responding flexibly to changing circumstances and priorities

Self-Assessment Questions:

• How have you demonstrated integrity in a previous role or project?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you approach collaborating with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: Petron Malaysia values employees who embody their core values and contribute to a positive, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the fast-paced nature of the digital and social media landscape
• Balancing strategic planning and hands-on execution
• Occasional weekend work for specific projects or events

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to time management.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on data analysis and digital strategy development
• In the oil and gas industry, Petron Malaysia's focus on innovation and progress sets it apart from more traditional companies
• Career progression in this role could lead to senior marketing positions within the company or related industries

ASSUMPTION: Understanding the unique aspects of this role and the industry can help candidates tailor their application and prepare for the interview process.

📝 Sample Projects

• Developing a comprehensive social media strategy for a new product launch
• Analyzing customer data to identify trends and optimize marketing campaigns
• Managing a team to execute a large-scale event or campaign, from planning to post-event evaluation

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Brand Advisor role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role contribute to the company's overall marketing strategy?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to innovation and staying ahead of industry trends?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and digital experience
• Prepare examples of successful marketing campaigns or projects you've led
• Demonstrate your understanding of the oil and gas industry and Petron Malaysia's business
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.