📌 Core Information
🔹 Job Title: Brand Analyst
🔹 Company: Kantar
🔹 Location: Ciudad de México, Avenida Insurgentes Sur, Mexico
🔹 Job Type: Full-Time
🔹 Category: Market Research
🔹 Date Posted: 2025-05-27
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing and interpreting market data to provide insights and recommendations
- Collaborating with cross-functional teams to develop brand strategies
- Utilizing advanced technologies and creative thinking to drive innovation
- Contributing to a diverse and inclusive workplace
ASSUMPTION: This role requires a strong analytical mindset, creativity, and a commitment to diversity and inclusion.
📋 Key Responsibilities
✅ Analyze and interpret market data to identify trends and insights
✅ Develop and present recommendations to stakeholders based on data analysis
✅ Collaborate with cross-functional teams to develop brand strategies
✅ Utilize advanced technologies and innovative approaches to drive brand growth
✅ Contribute to a diverse and inclusive workplace
ASSUMPTION: This role involves a significant amount of data analysis and interpretation, as well as collaboration with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Economics, or a related field
Experience: 0-2 years of relevant experience in market research, data analysis, or a related field
Required Skills:
- Advanced data analysis skills
- Strong problem-solving abilities
- Excellent communication skills
- Ability to work effectively in a team
- Fluency in English and Spanish
Preferred Skills:
- Experience with market research software (e.g., SPSS, R, Python)
- Knowledge of the market research industry
- Familiarity with brand tracking and brand equity metrics
ASSUMPTION: While a background in market research is preferred, candidates with strong analytical skills and a willingness to learn are encouraged to apply.
💰 Compensation & Benefits
Salary Range: MXN 60,000 - 80,000 per year (based on industry standards for entry-level market research roles in Mexico City)
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Training and development opportunities
Working Hours: Full-time (40 hours per week), Monday to Friday
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level market research roles in Mexico City. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Kantar is a leading data, insights, and consulting company, specializing in market research and brand strategy.
Company Size: Kantar has over 10,000 employees worldwide, providing a large and diverse workplace.
Founded: Kantar was founded in 1993 as a subsidiary of WPP, a global communications services group.
Company Description:
- Kantar helps clients understand people and inspire growth through data-driven insights and innovative analytics.
- The company operates in over 90 markets worldwide, providing a global perspective with local expertise.
- Kantar's expertise spans market research, data analytics, brand strategy, and consulting.
Company Specialties:
- Market research
- Consulting
- Insights
- Analytics
- Health research
- Polling
- Surveys
- Brand tracking
- Media effectiveness
- Audience measurement
- Brand strategy
- Customer experience
- Innovation
Company Website: http://www.kantar.com
ASSUMPTION: Kantar's extensive global presence and diverse range of services provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-Level (Brand Analyst is typically the first step in a career path that can lead to roles such as Senior Brand Analyst, Brand Manager, and Director of Brand Strategy)
Reporting Structure: Brand Analysts typically report to a Brand Manager or Director of Brand Strategy.
Work Arrangement: This role is on-site, with the possibility of hybrid or remote work arrangements depending on the specific team and project requirements.
Growth Opportunities:
- Progression to senior roles within the brand strategy team
- Transition to other areas of the business, such as market research or consulting
- International assignments and relocation opportunities
ASSUMPTION: The Brand Analyst role offers a clear career path and numerous opportunities for professional development and growth.
🌍 Location & Work Environment
Office Type: Kantar's Mexico City office is a modern, collaborative workspace with an open floor plan.
Office Location(s): Ciudad de México, Avenida Insurgentes Sur
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a population of over 21 million people.
- The city is known for its vibrant culture, rich history, and diverse neighborhoods.
- Mexico City has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM to 6:00 PM. Flexible work arrangements may be available depending on the team and project requirements.
ASSUMPTION: Kantar's Mexico City office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- Data analysis and interpretation skills
- Problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Kantar's values
Application Tips:
- Highlight relevant experience and skills in your resume, using specific examples and metrics where possible
- Tailor your cover letter to the specific role and company, explaining why you are a good fit for the Brand Analyst position at Kantar
- Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role
ATS Keywords: Market Research, Data Analysis, Brand Strategy, Insights, Market Trends, Stakeholder Communication, Team Collaboration, Spanish, English
ASSUMPTION: Kantar's application process is designed to assess candidates' skills and cultural fit, with a focus on data analysis, communication, and problem-solving abilities.
🛠️ Tools & Technologies
- Market research software (e.g., SPSS, R, Python)
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Brand Analysts at Kantar are expected to be proficient in market research software and data visualization tools, with the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Curious
- Inclusive
- Bold
- Open
- Collaborative
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How have you demonstrated curiosity and a desire to learn in your past experiences?
- Can you provide an example of a time when you worked effectively in a diverse team to achieve a common goal?
- How do you approach challenges and setbacks, and what strategies do you use to overcome them?
ASSUMPTION: Kantar values candidates who are curious, inclusive, bold, open, and collaborative, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment, with tight deadlines and competing priorities
- Managing and analyzing large datasets, with a focus on accuracy and attention to detail
- Communicating complex findings and recommendations to non-technical stakeholders
- Navigating a large and diverse organization, with opportunities for career growth and development
ASSUMPTION: The Brand Analyst role at Kantar presents numerous challenges and opportunities for professional growth and development, with a focus on data analysis, communication, and collaboration.
📈 Similar Roles Comparison
- Brand Analyst vs. Market Research Analyst: Both roles involve data analysis and interpretation, but Brand Analysts focus specifically on brand strategy and positioning, while Market Research Analysts may work on a broader range of research topics
- Industry-specific context: Kantar's global presence and expertise in market research provide a unique opportunity to work on international projects and gain exposure to diverse markets and cultures
- Career path comparison: Brand Analyst is typically the first step in a career path that can lead to roles such as Senior Brand Analyst, Brand Manager, and Director of Brand Strategy, with opportunities for international assignments and relocation
ASSUMPTION: The Brand Analyst role at Kantar offers a clear career path and numerous opportunities for professional development and growth, with a focus on data analysis, communication, and collaboration.
📝 Sample Projects
- Conducting a brand equity analysis to identify opportunities for brand growth and improvement
- Developing a brand tracking study to monitor brand performance and identify trends over time
- Analyzing market data to identify consumer segments and develop targeted brand strategies
ASSUMPTION: Brand Analysts at Kantar work on a variety of projects, with a focus on data analysis, interpretation, and communication to drive brand growth and innovation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader brand strategy team and organization?
- What opportunities are there for professional development and growth within the brand strategy team and Kantar as a whole?
- How does Kantar support work-life balance and employee well-being?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates curiosity, engagement, and a strong fit for the Brand Analyst role at Kantar.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for the Brand Analyst role at Kantar
- Prepare for the interview by reflecting on your past experiences and how they have prepared you for this role
- Follow up with the hiring manager or recruiter after the interview to express your interest in the position and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
