Brand and Communication Specialist

📌 Core Information

🔹 Job Title: Brand and Communication Specialist

🔹 Company: Dubizzle MENA

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic brand plans to enhance brand awareness and drive engagement in the automotive industry.
• Managing and upholding Dubizzle's brand identity across all touchpoints and channels.
• Creating compelling content and leading integrated marketing campaigns to drive brand awareness, engagement, and conversion.
• Cultivating relationships with media outlets, journalists, and influencers to secure press coverage and amplify brand messaging.
• Collaborating cross-functionally with internal teams to ensure brand initiatives align with broader business goals.

ASSUMPTION: This role requires a strategic thinker with a creative mindset, exceptional communication skills, and a passion for building and nurturing brand equity in the dynamic automotive industry.

📋 Key Responsibilities

✅ Develop and implement strategic brand plans aligned with company objectives, ensuring consistency across all touchpoints and channels.

✅ Manage and uphold Dubizzle's brand identity, including visual elements, messaging, and tone of voice, to ensure alignment with brand values and positioning.

✅ Create compelling and engaging content for various platforms, including social media, website, email, and print materials, that effectively communicates the brand message and resonates with the target audience.

✅ Lead the development and execution of integrated marketing campaigns, from concept to delivery, across multiple channels to drive brand awareness, engagement, and conversion.

✅ Cultivate and maintain relationships with media outlets, journalists, and influencers to secure press coverage and amplify brand messaging through earned media channels.

✅ Develop and implement internal communication strategies to ensure consistent messaging and alignment with company culture and values among employees.

✅ Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of brand and communication initiatives and make data-driven recommendations for optimization.

✅ Collaborate cross-functionally with internal teams, including marketing, sales, product development, and senior leadership, to ensure brand initiatives are integrated and aligned with broader business goals.

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the company's current projects and initiatives.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Mass Communication, or a related field.

Experience: Minimum 3 years of experience in a similar role, preferably in a reputable creative agency; experience in the automotive industry is a plus.

Required Skills:

• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable strategies.
• Excellent written and verbal communication skills, with a keen attention to detail and the ability to craft compelling narratives.
• Creative mindset with a passion for storytelling and brand building.
• Experience with digital marketing platforms, content management systems, and analytics tools.

Preferred Skills:

• Experience in the automotive industry.
• Fluency in Arabic.

ASSUMPTION: While the job listing does not explicitly mention preferred skills, experience in the automotive industry and fluency in Arabic could be beneficial for this role due to the industry focus and regional market.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Cairo, Egypt, is typically between EGP 25,000 to EGP 40,000 per month, based on experience and industry standards. Dubizzle MENA has not provided specific salary information for this role.

Benefits:

• Comprehensive Health Insurance
• Life Insurance
• Rewards & Recognitions
• Learning & Development opportunities

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 5:30 PM, with a one-hour lunch break.

ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for similar roles in Cairo, Egypt. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Dubizzle MENA operates in the classifieds industry, focusing on online marketplaces for buying and selling various products and services, with a strong presence in the Middle East and North Africa (MENA) region.

Company Size: Dubizzle MENA is part of the larger Dubizzle Group, which has 5,001-10,000 employees globally. This size allows for significant resources and opportunities for growth and collaboration.

Founded: The Dubizzle Group was founded in 2005, with Dubizzle MENA being a prominent regional branch of the company.

Company Description:

• Dubizzle MENA is the leading marketplace for selling and buying online in the region, with a mission to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses.
• The company aims to strengthen local economies, empower small businesses, and help everyone make smarter choices for themselves, the market, and the planet.
• Dubizzle MENA is part of the Dubizzle Group, which has a collective strength of 10 brands and more than 200 million monthly users that trust in their dedication to providing the best platform for their needs.

Company Specialties:

• Online Classified Portals
• Real Estate
• Real Estate Development
• Technology
• Autos
• and internet

Company Website: http://www.dubizzlegroup.com

ASSUMPTION: The provided company information is based on the LinkedIn company page for Dubizzle Group. However, some details may vary or be specific to Dubizzle MENA.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, creativity, and practical execution to drive brand and communication initiatives.

Reporting Structure: The Brand and Communication Specialist will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This is an on-site position, with the primary work location being the company's office in Cairo, Egypt.

Growth Opportunities:

• As Dubizzle MENA is part of a larger group with multiple brands, there may be opportunities for internal transfers or promotions to other roles or brands within the organization.
• The dynamic nature of the classifieds industry and the company's focus on growth present opportunities for the successful candidate to take on additional responsibilities and advance their career.
• Dubizzle MENA's commitment to learning and development opportunities can help the incumbent grow their skills and expertise in the marketing and communications field.

ASSUMPTION: Growth opportunities may vary depending on the company's current projects, initiatives, and the incumbent's performance and interests.

🌍 Location & Work Environment

Office Type: The primary work location is an office environment in Cairo, Egypt.

Office Location(s): The company's office is located in Cairo, Egypt.

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is known for its rich history, cultural attractions, and vibrant business scene.
• Cairo's strategic location in the Middle East and North Africa (MENA) region makes it an ideal hub for regional operations.

Work Schedule: The work schedule is typically Monday to Friday, with standard office hours and a one-hour lunch break.

ASSUMPTION: The work environment and schedule may be subject to change based on the company's current projects, initiatives, or the incumbent's specific needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the hiring manager or a panel of interviewers to discuss the role, responsibilities, and qualifications in more detail.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Communication and presentation skills.
• Creativity and innovation in brand and communication strategies.
• Understanding of the automotive industry and regional market trends.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience, skills, and achievements that match the required qualifications for this role.
• Prepare examples of your past work that demonstrate your ability to develop and execute brand and communication strategies, as well as create engaging content.
• Research Dubizzle MENA and the automotive industry in Egypt to show your understanding of the market and the company's mission.

ATS Keywords: Brand strategy, brand identity, content creation, marketing campaigns, PR, media relations, internal communication, brand performance measurement, stakeholder collaboration, strategic thinking, analytical skills, communication skills, creative mindset, digital marketing, collaboration skills, time management, attention to detail, automotive industry, Egypt, Cairo.

ASSUMPTION: The interview process and assessment areas may vary depending on the company's current needs and the specific candidate's qualifications and experiences.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal, or similar)
• Social media management platforms (e.g., Hootsuite, Buffer, or similar)
• Design tools (e.g., Adobe Creative Suite, Sketch, or similar)
• Analytics tools (e.g., Google Analytics, social media analytics, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current projects, initiatives, and the incumbent's specific needs.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Integrity and transparency
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous learning
• Adaptability and flexibility in a changing market

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful brand and communication strategies in a dynamic and competitive market?
• Are you comfortable working in a fast-paced, collaborative environment and adapting to changing priorities and market trends?
• Do you possess strong communication skills and the ability to craft compelling narratives that resonate with diverse audiences?

ASSUMPTION: The provided company values and work style are based on the LinkedIn company page for Dubizzle Group. However, some details may vary or be specific to Dubizzle MENA.

⚠️ Potential Challenges

• The dynamic and competitive nature of the automotive industry may require frequent adjustments to brand and communication strategies.
• The incumbent may face challenges in balancing multiple projects and priorities, requiring strong time management and organizational skills.
• The role may involve working with diverse internal teams and stakeholders, requiring excellent communication and collaboration skills to ensure alignment and successful execution of brand initiatives.
• The incumbent may need to adapt to changes in the company's priorities, initiatives, or market trends, requiring flexibility and a willingness to learn and grow.

ASSUMPTION: The potential challenges listed above are based on the role's requirements and the industry's dynamics. However, the specific challenges may vary depending on the company's current projects and initiatives.

📈 Similar Roles Comparison

• Compared to related roles in marketing and communications, this role places a stronger emphasis on strategic thinking, brand management, and cross-functional collaboration, particularly with internal teams and stakeholders.
• The automotive industry in Egypt is competitive and dynamic, requiring the incumbent to stay up-to-date with market trends and adapt brand and communication strategies accordingly.
• This role offers opportunities for career growth and development within Dubizzle MENA and the larger Dubizzle Group, with potential paths leading to more senior roles in marketing, communications, or brand management.

ASSUMPTION: The comparison points listed above are based on industry standards and market research. However, the specific comparisons may vary depending on the company's current projects, initiatives, and the incumbent's qualifications and experiences.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy for a new automotive product or service launch, including market research, competitive analysis, and positioning.
• Creating engaging content for social media, email marketing, and other digital channels to promote Dubizzle MENA's automotive offerings and drive user engagement.
• Managing and executing integrated marketing campaigns to support business objectives, such as increasing brand awareness, driving user acquisition, or promoting specific automotive products or services.

ASSUMPTION: The sample projects listed above are based on the role's requirements and industry standards. However, the specific projects may vary depending on the company's current projects, initiatives, and the incumbent's qualifications and experiences.

❓ Key Questions to Ask During Interview

• Can you describe the current brand strategy for Dubizzle MENA's automotive offerings and how this role will contribute to its evolution and success?
• How does Dubizzle MENA collaborate with internal teams and stakeholders to ensure brand initiatives are integrated and aligned with broader business goals?
• What are the key performance indicators (KPIs) used to measure the success of brand and communication initiatives, and how are they tracked and analyzed?
• How does Dubizzle MENA support the professional development and growth of its employees, particularly in the marketing and communications field?
• What are the most significant challenges facing the automotive industry in Egypt, and how can this role help address them?

ASSUMPTION: The key questions listed above are designed to provide insight into the role's responsibilities, the company's culture, and the industry's dynamics. However, the specific questions may vary depending on the candidate's qualifications, experiences, and the company's current projects and initiatives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight relevant experience, skills, and achievements that match the required qualifications for this role.
• Prepare examples of your past work that demonstrate your ability to develop and execute brand and communication strategies, as well as create engaging content.
• Research Dubizzle MENA and the automotive industry in Egypt to show your understanding of the market and the company's mission.
• Follow up with the hiring manager or the HR department one week after submitting your application to inquire about the status of your application and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.