Brand and Communication Specialist

📌 Core Information

🔹 Job Title: Brand and Communication Specialist

🔹 Company: TAGGRS

🔹 Location: Heerenveen, Fryslân, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strengthening TAGGRS' brand identity in Europe
• Coordinating all external communication activities
• Switching between strategy and execution
• Translating messages to different target groups

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution. The successful candidate will have experience in international SaaS environments and be comfortable with various content management and analysis tools.

📋 Key Responsibilities

✅ Build and maintain TAGGRS' brand identity in Europe

✅ Monitor and develop TAGGRS' brand identity and ensure consistent branding across all communications

✅ Align communication and promotional activities with TAGGRS' business goals

✅ Write and publish press releases, customer stories, business proposals, and other content

✅ Plan and initiate communication and promotional campaigns, and optimize based on performance

✅ Coordinate events, trade shows, and public appearances of TAGGRS' brand

✅ Manage TAGGRS' social media channels and contribute to positive brand perception

✅ Give presentations and inform internal teams, shareholders, and the public about developments, updates, and propositions

✅ Measure the effectiveness of campaigns and suggest improvements

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Marketing, or a related field

Experience: Proven experience within international SaaS companies

Required Skills:

• Excellent writing skills in English (Dutch is a plus)
• Proactive attitude with a strategic mindset
• Creative, results-oriented, and not afraid to take initiative
• Affinity with digital tracking and knowledge of tools such as Google Analytics, HubSpot, etc.
• Practical experience with systems such as WordPress (CMS), email marketing, and social media

Preferred Skills:

• Experience with event management
• Familiarity with the e-commerce industry

ASSUMPTION: While not explicitly stated, experience with event management and familiarity with the e-commerce industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €4,000 - €7,000 per month (Based on experience and market standards for similar roles in the Netherlands)

Benefits:

• Travel allowance (€0.23/km or 100% public transport)
• 24 vacation days
• Clothing package
• Team activities and legendary parties

Working Hours: Full-time (40 hours per week) with flexible hybrid working arrangement

ASSUMPTION: The salary range is estimated based on market standards for similar roles in the Netherlands. The benefits listed are those explicitly mentioned in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specifically focused on data-driven marketing solutions for e-commerce

Company Size: Small (11-50 employees), which means a more intimate work environment with ample opportunities for impact

Founded: 2022 (Based on LinkedIn profile)

Company Description:

• TAGGRS is an all-in-one SaaS solution for e-commerce SMB markets
• Automates digital marketing, producing highly personalized ads with data-driven technology
• Official marketing partner of Google and Facebook

Company Specialties:

• Advertising
• Digital Marketing
• Adtech
• Performance Marketing
• Facebook Advertising
• Google Advertising
• Campaign Optimization
• Dynamic Product Ads
• Data-Driven Marketing
• E-Commerce
• Funnel Analysis
• Google Analytics
• Martech

Company Website: taggers.io

ASSUMPTION: TAGGRS is a growing company with a strong focus on data-driven marketing solutions for e-commerce. This role offers an opportunity to make a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and impact within the company

Reporting Structure: This role reports directly to the management team and works closely with various departments within the company

Work Arrangement: Hybrid, with flexible working hours and the option to work from home or the office

Growth Opportunities:

• Potential to grow with the company as it expands in Europe
• Opportunities to take on more responsibilities and advance within the marketing department
• Chance to gain experience in international brand management and communications

ASSUMPTION: This role offers significant growth opportunities as TAGGRS continues to expand in Europe and strengthen its brand presence.

🌍 Location & Work Environment

Office Type: Hybrid, with an office located in Heerenveen, Netherlands

Office Location(s): Heerenveen, Netherlands

Geographic Context:

• Heerenveen is a city in the province of Fryslân, Netherlands
• It is known for its sports facilities and is home to the Friesland Campina Thialf ice skating stadium
• The city has a population of approximately 47,000 people

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home or the office

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance and the opportunity to work in a vibrant, sports-oriented city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site or virtual interview with the management team to discuss the role in more detail and assess skills and qualifications
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to translate messages to different target groups
• Strategic mindset and ability to switch between strategy and execution
• Proactive attitude and initiative
• Experience with digital tracking and relevant tools

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your experience with international SaaS companies and brand management
• Demonstrate your ability to think strategically and execute projects

ATS Keywords: Brand positioning, storytelling, content management, strategic communication, campaign management, event management, social media management, measurement, improvement, writing skills, digital tracking, proactive attitude, creativity, results orientation, initiative

ASSUMPTION: TAGGRS uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Google Analytics
• HubSpot
• WordPress (CMS)
• Email marketing tools
• Social media management tools

ASSUMPTION: Familiarity with these tools is required for this role. Candidates should be comfortable using them and able to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Customer focus

Work Style:

• Proactive and results-oriented
• Strategic and creative
• Collaborative and team-focused
• Adaptable and flexible

Self-Assessment Questions:

• Do you have experience working in international SaaS environments?
• Are you comfortable using various content management and analysis tools?
• Do you have excellent writing skills in English (Dutch is a plus)?
• Are you creative, results-oriented, and not afraid to take initiative?

ASSUMPTION: TAGGRS values candidates who are data-driven, collaborative, and customer-focused. Applicants should be able to demonstrate these qualities during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, growing startup environment
• Adapting to changes in the company's growth and expansion plans
• Balancing strategic thinking with day-to-day execution

ASSUMPTION: This role may present challenges in terms of workload, adaptability, and balancing strategic thinking with day-to-day execution. Candidates should be prepared to manage these challenges effectively.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Communications Manager position in an international SaaS company
• However, this role has a stronger focus on execution and may require more hands-on involvement in day-to-day tasks
• Career progression may involve moving into a more senior role within the marketing department or taking on additional responsibilities as the company grows

ASSUMPTION: While this role is similar to other brand and communications management positions, it may require more hands-on involvement and offer unique growth opportunities as the company expands in Europe.

📝 Sample Projects

• Developing and executing a brand awareness campaign for TAGGRS in Europe
• Managing TAGGRS' social media channels and creating engaging content
• Coordinating and managing events and trade shows to promote TAGGRS' brand

ASSUMPTION: These sample projects are based on the responsibilities listed in the job description and provide a sense of the types of tasks the successful candidate may be expected to perform.

❓ Key Questions to Ask During Interview

• How does this role fit into TAGGRS' overall growth strategy in Europe?
• What are the key priorities for this role in the first 90 days?
• How does TAGGRS support the professional development of its employees?
• What is the company culture like, and how does this role contribute to it?
• What are the biggest challenges facing the company, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the cultural fit. They should be tailored to the specific candidate and their unique qualifications and experiences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the TAGGRS job listing
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching TAGGRS and the role, and practicing your responses to common interview questions
• Follow up with TAGGRS after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.