📌 Core Information
🔹 Job Title: Brand and Communications Manager
🔹 Company: Rhapsody
🔹 Location: Boston, Massachusetts (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 8-12 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing Rhapsody’s brand strategy and positioning
- Overseeing public relations and thought leadership efforts
- Managing a network of creative contractors and agency partners
- Collaborating with cross-functional teams to ensure brand consistency
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on brand development and management. The ideal candidate will have experience in B2B tech or healthcare environments and be comfortable working in a dynamic, collaborative setting.
📋 Key Responsibilities
✅ Lead the development and implementation of Rhapsody’s brand strategy and positioning in collaboration with executive leadership
✅ Ensure all go-to-market messaging, campaigns, and external content align to and reinforce our brand narrative
✅ Oversee public relations, including day-to-day agency management and securing earned media opportunities
✅ Lead thought leadership and influencer marketing programs, elevating internal experts and engaging external voices
✅ Build and execute our content strategy, including editorial planning, messaging frameworks, and integrated campaign assets
✅ Manage our creative ecosystem, including content and copywriting contractors, a network of design specialists, and a design intern
✅ Collaborate closely with the Digital Channel Manager to ensure brand consistency across social and web platforms
✅ Partner with performance and customer marketing teams to ensure content meets the needs of both prospective buyers and existing customers
ASSUMPTION: This role involves a high level of visibility and cross-functional impact, requiring strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 8-12 years of experience in brand, content, communications, or marketing leadership roles
Required Skills:
- Proven track record developing and executing brand strategy in a B2B tech or healthcare environment
- Strong editorial judgment and ability to shape messaging frameworks, thought leadership, and content programs
- Experience managing PR and/or working with agency partners
- Excellent written and verbal communication skills; highly collaborative and comfortable working across teams
- Demonstrated ability to lead contractors and creative teams toward high-quality, brand-aligned output
- Strategic thinker who can also roll up their sleeves and get things done
Preferred Skills:
- Experience in health tech, SaaS, or enterprise B2B
- Background in brand or content roles at high-growth or PE-backed companies
- Familiarity with social media and employee advocacy programs
- Knowledge of professional influencer or analyst engagement strategies
ASSUMPTION: Given the strategic nature of this role, candidates with relevant experience in B2B tech or healthcare environments will be most competitive.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for similar roles in Boston)
Benefits:
- Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
- 401k with a generous company match
- Unlimited PTO, sick time, and volunteer days
- An innovative, inclusive, and fun work environment
- Continuous learning and development opportunities
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Boston. The benefits package is comprehensive and competitive for a company of Rhapsody's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Rhapsody operates in the healthcare technology industry, focusing on data exchange and data quality solutions to enable information to move seamlessly between systems.
Company Size: Rhapsody is a mid-sized company with 201-500 employees, providing a collaborative and innovative work environment.
Founded: Rhapsody was founded in 2004 and has since grown to become a leading provider of data exchange and data quality solutions in the healthcare industry.
Company Description:
- Rhapsody is a digital health enablement platform company with healthcare integration, identity management, and clinical terminology expertise.
- The company enables care providers, health tech builders, and public health teams around the globe to save time, reduce costs, and speed time to value by accelerating the adoption of digital health innovation.
- Rhapsody API-enabled solutions are flexible to meet customers where they are, deployable in their cloud or ours.
Company Specialties:
- Healthcare integration
- Identity management
- Clinical terminology expertise
- Digital health enablement platform
Company Website: http://www.rhapsody.health
ASSUMPTION: Rhapsody's focus on data exchange and data quality solutions makes it a unique player in the healthcare technology industry. Its commitment to innovation and collaboration creates an engaging work environment for employees.
📊 Role Analysis
Career Level: This role is at the manager level, reporting directly to the Director of Demand Generation and collaborating with the CMO.
Reporting Structure: The Brand and Communications Manager will report directly to the Director of Demand Generation and work closely with the CMO.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department as the company expands
- Opportunities to work on high-impact projects and gain exposure to executive leadership
- Chance to shape the brand of a modern healthcare data company and make a significant impact on its growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and make a lasting impact on the company's brand and communications strategy.
🌍 Location & Work Environment
Office Type: Rhapsody's office is located in the heart of Boston, providing a vibrant and dynamic work environment.
Office Location(s): One Beacon Street, Suite 16400, Boston, MA 02110, US
Geographic Context:
- Boston is a major hub for healthcare and technology, providing ample opportunities for networking and professional growth
- The office is conveniently located near public transportation, making it easily accessible for employees
- The city offers a wide range of cultural attractions, dining options, and recreational activities
Work Schedule: The work schedule is Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement.
ASSUMPTION: Rhapsody's office location in Boston provides employees with access to a thriving healthcare and technology ecosystem, as well as a vibrant urban environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- In-depth interview with the Director of Demand Generation and/or CMO
- Final interview with key stakeholders, followed by a decision
Key Assessment Areas:
- Brand strategy development and implementation
- Public relations and thought leadership experience
- Ability to manage creative teams and agency partners
- Collaboration and communication skills
- Alignment with Rhapsody's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your brand and communications experience, with a focus on B2B tech or healthcare environments
- Prepare examples of your brand strategy development and implementation, as well as your public relations and thought leadership efforts
- Be ready to discuss your approach to managing creative teams and agency partners, as well as your ability to collaborate and communicate effectively
- Demonstrate your understanding of Rhapsody's mission and values, and how your skills and experience align with the company's goals
ATS Keywords: Brand strategy, content strategy, public relations, thought leadership, influencer marketing, editorial planning, messaging frameworks, creative management, collaboration, communication skills, strategic thinking, B2B marketing, healthcare environment, agency management, social media, analyst engagement
ASSUMPTION: Rhapsody's interview process is designed to assess the candidate's strategic thinking, communication skills, and alignment with the company's brand and culture. Candidates should be prepared to discuss their relevant experience and provide concrete examples of their work.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions, Cision)
ASSUMPTION: The specific tools and technologies required for this role will depend on Rhapsody's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Rhapsody fosters a culture of continuous learning and improvement
- Collaboration: The company values teamwork and cross-functional collaboration to drive success
- Customer-centric: Rhapsody prioritizes the needs and feedback of its customers to ensure its solutions meet their evolving requirements
- Integrity: The company upholds the highest ethical standards in all its interactions with customers, partners, and employees
Work Style:
- Rhapsody's work environment is dynamic and fast-paced, with a focus on results and execution
- The company values a growth mindset and encourages employees to take on new challenges and learn continuously
- Rhapsody fosters a culture of open communication and feedback, with regular check-ins and performance reviews
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you comfortable managing creative teams and agency partners to deliver high-quality, brand-aligned output?
- Do you have experience developing and implementing brand strategies in a B2B tech or healthcare environment?
ASSUMPTION: Rhapsody's company culture values innovation, collaboration, and a customer-centric approach. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to thrive in a culture that prioritizes results and continuous learning.
⚠️ Potential Challenges
- Managing a network of creative contractors and agency partners can be challenging, requiring strong project management and communication skills
- Balancing the needs of multiple stakeholders, including prospective buyers, existing customers, and internal SMEs, can be complex and demanding
- The hybrid work arrangement may require additional flexibility and adaptability
- Boston's competitive job market and high cost of living may present challenges for some candidates
ASSUMPTION: While this role offers many exciting opportunities, candidates should be aware of the potential challenges and ensure they are well-suited to the demands of the position.
📈 Similar Roles Comparison
- Compared to other brand and communications roles in B2B tech or healthcare, this role offers a high level of visibility and impact, with the opportunity to shape Rhapsody's brand and communications strategy
- Rhapsody's focus on data exchange and data quality solutions sets it apart from other healthcare technology companies, providing a unique opportunity to work on cutting-edge solutions
- Career progression in this role may involve moving into a leadership position within the marketing department or exploring opportunities in related fields, such as product marketing or customer success
ASSUMPTION: This role offers a unique opportunity to work on innovative solutions in the healthcare technology industry and make a significant impact on Rhapsody's brand and communications strategy.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for Rhapsody, including brand positioning, messaging frameworks, and visual identity
- Managing a successful thought leadership campaign, featuring internal SMEs and external influencers, to raise awareness and credibility for Rhapsody's data exchange and data quality solutions
- Overseeing the creation and execution of a content strategy, including editorial planning, messaging frameworks, and integrated campaign assets, to support Rhapsody's go-to-market efforts
ASSUMPTION: These sample projects illustrate the strategic and creative nature of the Brand and Communications Manager role, requiring a strong understanding of brand development, content strategy, and thought leadership.
❓ Key Questions to Ask During Interview
- Can you describe the brand development process at Rhapsody and how this role will contribute to it?
- How does Rhapsody collaborate with internal SMEs and external influencers to elevate its thought leadership efforts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Rhapsody support the professional development and growth of its employees?
- What are the biggest challenges facing Rhapsody's brand and communications efforts, and how can this role address them?
ASSUMPTION: These key questions will help candidates better understand the role's responsibilities, the company's brand and communications strategy, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand and communications experience, with a focus on B2B tech or healthcare environments
- Prepare examples of your brand strategy development and implementation, as well as your public relations and thought leadership efforts
- Be ready to discuss your approach to managing creative teams and agency partners, as well as your ability to collaborate and communicate effectively
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
