Brand and Content Marketing Lead

📌 Core Information

🔹 Job Title: Brand and Content Marketing Lead

🔹 Company: Genesis Orthopedics & Sports Medicine

🔹 Location: Bogotá, Colombia (Remote)

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote (with daily overlap with U.S. Central Time Zone)

🚀 Job Overview

Key aspects of this role include:

• Bringing the company's brand to life through storytelling, design, and multimedia content
• Collaborating with leadership and cross-functional teams to ensure content aligns with the brand's mission
• Managing brand consistency across digital platforms, internal documents, and communications
• Utilizing AI tools for content development and optimization
• Assisting in creative storytelling that resonates with the diverse patient base while reflecting the excellence of orthopedic care

ASSUMPTION: This role requires a strong creative and strategic mindset, with a focus on storytelling and visual communication. The ideal candidate will be comfortable working independently and taking direction from multiple stakeholders.

📋 Key Responsibilities

✅ Translate creative strategy and direction into high-quality visual and multimedia content

✅ Design and produce marketing assets for digital channels (e.g., Instagram, LinkedIn, email newsletters, recruitment campaigns)

✅ Develop and edit compelling short-form and long-form videos, including patient stories, event recaps, and staff features

✅ Manage and maintain brand consistency across digital platforms, internal documents, and communications

✅ Utilize AI tools for content development where applicable

✅ Track and optimize KPIs including content volume, impressions, and campaign-specific outcomes

✅ Provide content support for staff recruitment and internal initiatives

ASSUMPTION: This role requires a strong understanding of brand storytelling, digital design, and video editing. The ideal candidate will be comfortable working with emerging tools for AI-generated content and automation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in brand marketing, content creation, or a related role

Required Skills:

• Advanced proficiency in video editing (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve)
• Proficiency in design software (e.g., Photoshop, Illustrator, Canva, Figma)
• Excellent English communication skills and a deep understanding of narrative structure and tone
• Ability to work independently while taking direction from multiple stakeholders
• Strong organizational skills, with experience managing content calendars and project-based creative workflows

Preferred Skills:

• Experience working with U.S.-based healthcare or mission-driven brands
• Familiarity with social media analytics and tools like Meta Business Suite or Hubspot
• Ability to create or coordinate lightweight animations or motion graphics

ASSUMPTION: Candidates should have a strong portfolio demonstrating skills in photo and video editing, brand storytelling, and digital design. Proficiency in video editing software and design tools, along with excellent communication skills, is essential for this role.

💰 Compensation & Benefits

Salary Range: Based on the company's size and industry, the estimated salary range for this role is $50,000 - $70,000 USD per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time, with daily overlap with U.S. Central Time Zone hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare, specifically orthopedics and sports medicine

Company Size: 51-200 employees

Founded: 2000

Company Description:

• Genesis Orthopedics & Sports Medicine exists to bring world-class orthopedic care to everyone, regardless of insurance status
• The company's mission is rooted in justice, inclusion, and innovation, reimagining musculoskeletal care to make it more accessible, more human, and more effective
• The company accepts all public insurance as well as the uninsured

Company Specialties:

• Orthopedic Surgery
• Sports Medicine
• Cartilage Restoration Center
• Workers Compensation Injuries
• Fracture Care
• Shoulders and Knees

Company Website: http://www.genesisortho.com

ASSUMPTION: As a healthcare organization, Genesis Orthopedics & Sports Medicine is committed to providing accessible and high-quality care to its patients. This commitment is reflected in the company's mission and values.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the company's leadership and works closely with cross-functional teams

Work Arrangement: Full-time, remote with daily overlap with U.S. Central Time Zone hours

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expanding the scope of the role to include additional marketing channels and initiatives
• Gaining experience working with a diverse patient base and a mission-driven organization

ASSUMPTION: This role offers opportunities for professional growth and development within the company. The ideal candidate will be eager to take on new challenges and contribute to the company's mission.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): Bogotá, Colombia

Geographic Context:

• Bogotá is the capital and largest city of Colombia, with a population of over 8 million people
• The city is known for its vibrant cultural scene, historic sites, and natural beauty
• Bogotá has a humid subtropical climate, with mild winters and warm summers

Work Schedule: Full-time, with daily overlap with U.S. Central Time Zone hours

ASSUMPTION: As a remote role, the ideal candidate will be comfortable working independently and managing their own time. The daily overlap with U.S. Central Time Zone hours is necessary to ensure effective communication and collaboration with the company's leadership and cross-functional teams.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Portfolio review and creative challenge to evaluate design and video editing skills
• Final interview with company leadership to discuss the role, responsibilities, and expectations

Key Assessment Areas:

• Creative problem-solving and storytelling abilities
• Technical proficiency in video editing and design software
• Communication skills and ability to work collaboratively with cross-functional teams
• Understanding of the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in brand marketing, content creation, and video editing
• Include a portfolio of your work that demonstrates your creative and technical abilities
• Be prepared to discuss your understanding of the company's mission and values, as well as your ideas for bringing the brand to life through storytelling and design

ATS Keywords: Brand Storytelling, Video Editing, Digital Design, Content Development, Social Media Management, Project Management, AI Tools, Communication Skills, Organizational Skills, Creative Direction, Marketing Strategy, Content Optimization, Emerging Tools, Animation, Healthcare Marketing, Mission-Driven Brands

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on evaluating candidates' creative and technical skills, as well as their cultural fit with the company's mission and values.

🛠️ Tools & Technologies

• Adobe Premiere Pro
• Adobe Photoshop
• Adobe Illustrator
• Canva or Figma
• AI tools for content development and optimization
• Social media analytics tools (e.g., Meta Business Suite, Hubspot)

ASSUMPTION: The ideal candidate will be comfortable working with emerging tools for AI-generated content and automation, as well as established design and video editing software.

👔 Cultural Fit Considerations

Company Values:

• Justice: The company is committed to providing accessible and high-quality care to all patients, regardless of insurance status
• Inclusion: The company values diversity and welcomes patients from all backgrounds
• Innovation: The company is dedicated to reimagining musculoskeletal care to make it more accessible, more human, and more effective

Work Style:

• Collaborative: The ideal candidate will be comfortable working with cross-functional teams and taking direction from multiple stakeholders
• Creative: The ideal candidate will be able to bring the company's brand to life through storytelling and design
• Adaptable: The ideal candidate will be comfortable working in a dynamic and growing organization

Self-Assessment Questions:

• Do you have a strong portfolio demonstrating skills in photo and video editing, brand storytelling, and digital design?
• Are you comfortable working independently while taking direction from multiple stakeholders?
• Are you eager to help a growing healthcare organization make a lasting impact?

ASSUMPTION: The ideal candidate for this role will be a strong communicator with a creative and strategic mindset, as well as a deep understanding of brand storytelling and digital design.

⚠️ Potential Challenges

• Managing brand consistency across multiple platforms and initiatives
• Balancing the need for high-quality content with the need for high volumes of content
• Working with emerging tools for AI-generated content and automation
• Collaborating effectively with cross-functional teams and taking direction from multiple stakeholders

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and growing organization, with the ability to adapt to new tools and technologies as they emerge.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a strong focus on brand storytelling and visual communication
• This role is unique in its focus on bringing a healthcare brand to life through storytelling and design, with a mission-driven focus on accessibility and inclusion
• Career progression in this role could lead to senior marketing roles within the company, with opportunities for growth and advancement

ASSUMPTION: This role offers a unique opportunity to work with a mission-driven healthcare organization, with a focus on bringing the brand to life through storytelling and design.

📝 Sample Projects

• Developing a social media campaign to raise awareness about the importance of preventive orthopedic care
• Creating a series of patient testimonial videos to highlight the company's commitment to accessible and high-quality care
• Designing a marketing brochure to promote the company's services and values to potential patients

ASSUMPTION: The ideal candidate will have experience working on similar projects, with a strong portfolio demonstrating their creative and technical abilities.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its employees?
• What are the opportunities for growth and advancement within the company?
• How does the company ensure brand consistency across multiple platforms and initiatives?

ASSUMPTION: The ideal candidate will be curious and engaged, with a strong desire to understand the company's mission and values, as well as the role's responsibilities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in brand marketing, content creation, and video editing
• Include a portfolio of your work that demonstrates your creative and technical abilities
• Prepare for your interview by researching the company's mission and values, as well as your ideas for bringing the brand to life through storytelling and design
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.