📌 Core Information
🔹 Job Title: Brand and Customer Manager
🔹 Company: MSD
🔹 Location: Copenhagen, Hovedstaden, Denmark
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Pharmaceutical Manufacturing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing marketing strategies for vaccines portfolio growth
- Cross-functional collaboration with internal stakeholders
- Providing customer insights for promotional activities
- Project management and leadership skills required
ASSUMPTION: This role involves a high degree of cross-functional collaboration and project management, requiring strong leadership and communication skills.
📋 Key Responsibilities
✅ Define and implement marketing strategies and promotional activities to support vaccines portfolio growth
✅ Coordinate local activity plans and manage business outcomes
✅ Create therapeutic and brand materials, overseeing internal review and approval processes
✅ Establish clear brand vision and goals with a cross-functional team, prioritizing efforts and monitoring progress
✅ Analyze local market trends, identify commercial opportunities, allocate resources, and manage budgets
✅ Actively engage with customers and key stakeholders to understand their needs and build relationships that drive brand success
✅ Utilize data and insights within the marketing framework to inform decisions and evaluate outcomes
ASSUMPTION: The role requires a balance of strategic thinking, project management, and stakeholder engagement to drive brand success.
🎯 Required Qualifications
Education: University degree in Business, Economics, or Life Science
Experience: 2-5 years in marketing or project management, preferably in a healthcare setting
Required Skills:
- Strong project leadership and management skills
- Analytical skills and data-driven decision making
- Excellent communication skills in English and Danish
- Customer insights and relationship building
- Digital savvy and familiarity with marketing tools
Preferred Skills:
- Experience in the pharmaceutical or biotech industry
- Fluency in additional languages
ASSUMPTION: While industry-specific experience is preferred, strong transferable skills from other industries may be considered.
💰 Compensation & Benefits
Salary Range: DKK 450,000 - 600,000 per year (Estimated based on industry standards for the role and experience level)
Benefits:
- Private health insurance
- Fitness allowance
- Access to professional mental health counseling
Working Hours: Full-time (40 hours per week), with flexible work arrangements (Hybrid)
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1891 (Over 130 years ago)
Company Description:
- MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, is unified around its purpose: using leading-edge science to save and improve lives around the world.
- The company is at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals.
- MSD fosters a diverse and inclusive global workforce and operates responsibly every day to enable a safe, sustainable, and healthy future for all people and communities.
Company Specialties:
- Pharmaceuticals
- Vaccines
- Animal Health
Company Website: www.msd.com
ASSUMPTION: MSD is a well-established pharmaceutical company with a strong global presence and a commitment to innovation and sustainability.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Vaccines Business Unit Manager
Work Arrangement: Hybrid (On-site and remote work)
Growth Opportunities:
- Potential career progression within the marketing department or other functions within the company
- Opportunities to work on different brands and products within the vaccines portfolio
- possibility to gain international experience through global projects or assignments
ASSUMPTION: As a large enterprise, MSD offers numerous growth opportunities for employees who demonstrate strong performance and potential.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): Copenhagen, Denmark
Geographic Context:
- Copenhagen is the capital and most populous city of Denmark, with a population of approximately 632,000
- The city is known for its high quality of life, with a strong focus on work-life balance and sustainability
- Copenhagen is a major hub for the pharmaceutical industry in the Nordic region
Work Schedule: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, promoting flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with key stakeholders
Key Assessment Areas:
- Problem-solving and analytical skills
- Communication and presentation skills
- Cultural fit and motivation
- Industry-specific knowledge
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your project management, stakeholder engagement, and data-driven decision-making skills
- Research MSD and the pharmaceutical industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Brand strategy, customer management, project management, marketing, pharmaceuticals, vaccines, data analysis, stakeholder engagement, cross-functional collaboration
ASSUMPTION: As a large enterprise, MSD may use Applicant Tracking Systems (ATS) to screen and rank applications based on relevant keywords and qualifications.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Excel, SQL, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department and team's preferences and processes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Respect
- Integrity
- Results
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to improving patient outcomes
Self-Assessment Questions:
- How do you align with MSD's company values, particularly innovation and results?
- How have you successfully engaged with stakeholders in a cross-functional environment?
- Can you describe a time when you had to adapt to significant changes in a project or work environment?
ASSUMPTION: MSD values employees who demonstrate strong cultural fit, with a focus on innovation, quality, and results-driven work.
⚠️ Potential Challenges
- Working in a heavily regulated industry with strict compliance requirements
- Managing multiple projects and stakeholders simultaneously
- Adapting to a fast-paced and dynamic work environment
- Balancing on-site and remote work responsibilities effectively
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in the role.
📈 Similar Roles Comparison
- Compared to other marketing roles in the pharmaceutical industry, this role places a stronger emphasis on project management and cross-functional collaboration
- The role requires a balance of strategic thinking, data analysis, and stakeholder engagement, which may differ from other marketing roles in other industries
- Career progression in this role may lead to opportunities in marketing management, brand management, or other functions within the company
ASSUMPTION: This role offers a unique blend of marketing, project management, and stakeholder engagement skills, making it distinct from other similar roles in the industry.
📝 Sample Projects
- Developing and executing a marketing campaign for a new vaccine launch
- Conducting market research to identify commercial opportunities for an existing vaccine product
- Managing a cross-functional team to implement a global brand refresh for a portfolio of vaccines
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- How does this role contribute to MSD's overall mission and goals?
- Can you describe the team structure and dynamics for this role?
- What are the most significant challenges facing the brand portfolio, and how can this role address them?
- How does MSD support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, team dynamics, and company culture, as well as opportunities for professional growth and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your project management, stakeholder engagement, and data-driven decision-making skills
- Research MSD and the pharmaceutical industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
