M

Brand and Customer Manager

MSD
Full-time
On-site
Copenhagen, Hovedstaden, Denmark
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand and Customer Manager

πŸ”Ή Company: MSD

πŸ”Ή Location: Copenhagen, Hovedstaden, Denmark

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Pharmaceutical Manufacturing

πŸ”Ή Date Posted: April 25, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Defining and implementing marketing strategies for vaccines portfolio growth
  • Cross-functional collaboration with internal stakeholders
  • Providing customer insights for promotional activities
  • Project management and leadership skills required

ASSUMPTION: This role involves a high degree of cross-functional collaboration and project management, requiring strong leadership and communication skills.

πŸ“‹ Key Responsibilities

βœ… Define and implement marketing strategies and promotional activities to support vaccines portfolio growth

βœ… Coordinate local activity plans and manage business outcomes

βœ… Create therapeutic and brand materials, overseeing internal review and approval processes

βœ… Establish clear brand vision and goals with a cross-functional team, prioritizing efforts and monitoring progress

βœ… Analyze local market trends, identify commercial opportunities, allocate resources, and manage budgets

βœ… Actively engage with customers and key stakeholders to understand their needs and build relationships that drive brand success

βœ… Utilize data and insights within the marketing framework to inform decisions and evaluate outcomes

ASSUMPTION: The role requires a balance of strategic thinking, project management, and stakeholder engagement to drive brand success.

🎯 Required Qualifications

Education: University degree in Business, Economics, or Life Science

Experience: 2-5 years in marketing or project management, preferably in a healthcare setting

Required Skills:

  • Strong project leadership and management skills
  • Analytical skills and data-driven decision making
  • Excellent communication skills in English and Danish
  • Customer insights and relationship building
  • Digital savvy and familiarity with marketing tools

Preferred Skills:

  • Experience in the pharmaceutical or biotech industry
  • Fluency in additional languages

ASSUMPTION: While industry-specific experience is preferred, strong transferable skills from other industries may be considered.

πŸ’° Compensation & Benefits

Salary Range: DKK 450,000 - 600,000 per year (Estimated based on industry standards for the role and experience level)

Benefits:

  • Private health insurance
  • Fitness allowance
  • Access to professional mental health counseling

Working Hours: Full-time (40 hours per week), with flexible work arrangements (Hybrid)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Pharmaceutical Manufacturing

Company Size: 10,001+ employees (Large enterprise)

Founded: 1891 (Over 130 years ago)

Company Description:

  • MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, is unified around its purpose: using leading-edge science to save and improve lives around the world.
  • The company is at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals.
  • MSD fosters a diverse and inclusive global workforce and operates responsibly every day to enable a safe, sustainable, and healthy future for all people and communities.

Company Specialties:

  • Pharmaceuticals
  • Vaccines
  • Animal Health

Company Website: www.msd.com

ASSUMPTION: MSD is a well-established pharmaceutical company with a strong global presence and a commitment to innovation and sustainability.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Vaccines Business Unit Manager

Work Arrangement: Hybrid (On-site and remote work)

Growth Opportunities:

  • Potential career progression within the marketing department or other functions within the company
  • Opportunities to work on different brands and products within the vaccines portfolio
  • possibility to gain international experience through global projects or assignments

ASSUMPTION: As a large enterprise, MSD offers numerous growth opportunities for employees who demonstrate strong performance and potential.

🌍 Location & Work Environment

Office Type: Hybrid (Combination of on-site and remote work)

Office Location(s): Copenhagen, Denmark

Geographic Context:

  • Copenhagen is the capital and most populous city of Denmark, with a population of approximately 632,000
  • The city is known for its high quality of life, with a strong focus on work-life balance and sustainability
  • Copenhagen is a major hub for the pharmaceutical industry in the Nordic region

Work Schedule: Full-time (40 hours per week), with flexible work arrangements

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, promoting flexibility and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and technical interviews
  • Final round with key stakeholders

Key Assessment Areas:

  • Problem-solving and analytical skills
  • Communication and presentation skills
  • Cultural fit and motivation
  • Industry-specific knowledge

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your project management, stakeholder engagement, and data-driven decision-making skills
  • Research MSD and the pharmaceutical industry to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Brand strategy, customer management, project management, marketing, pharmaceuticals, vaccines, data analysis, stakeholder engagement, cross-functional collaboration

ASSUMPTION: As a large enterprise, MSD may use Applicant Tracking Systems (ATS) to screen and rank applications based on relevant keywords and qualifications.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Data analysis tools (e.g., Excel, SQL, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department and team's preferences and processes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Respect
  • Integrity
  • Results

Work Style:

  • Collaborative and cross-functional
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Committed to improving patient outcomes

Self-Assessment Questions:

  • How do you align with MSD's company values, particularly innovation and results?
  • How have you successfully engaged with stakeholders in a cross-functional environment?
  • Can you describe a time when you had to adapt to significant changes in a project or work environment?

ASSUMPTION: MSD values employees who demonstrate strong cultural fit, with a focus on innovation, quality, and results-driven work.

⚠️ Potential Challenges

  • Working in a heavily regulated industry with strict compliance requirements
  • Managing multiple projects and stakeholders simultaneously
  • Adapting to a fast-paced and dynamic work environment
  • Balancing on-site and remote work responsibilities effectively

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in the role.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing roles in the pharmaceutical industry, this role places a stronger emphasis on project management and cross-functional collaboration
  • The role requires a balance of strategic thinking, data analysis, and stakeholder engagement, which may differ from other marketing roles in other industries
  • Career progression in this role may lead to opportunities in marketing management, brand management, or other functions within the company

ASSUMPTION: This role offers a unique blend of marketing, project management, and stakeholder engagement skills, making it distinct from other similar roles in the industry.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign for a new vaccine launch
  • Conducting market research to identify commercial opportunities for an existing vaccine product
  • Managing a cross-functional team to implement a global brand refresh for a portfolio of vaccines

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

  • How does this role contribute to MSD's overall mission and goals?
  • Can you describe the team structure and dynamics for this role?
  • What are the most significant challenges facing the brand portfolio, and how can this role address them?
  • How does MSD support the professional development and growth of its employees?
  • What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, team dynamics, and company culture, as well as opportunities for professional growth and work-life balance.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your project management, stakeholder engagement, and data-driven decision-making skills
  • Research MSD and the pharmaceutical industry to demonstrate your understanding and enthusiasm for the role
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.