Brand and Customer Manager

📌 Core Information

🔹 Job Title: Brand and Customer Manager

🔹 Company: MSD

🔹 Location: Hod HaSharon, Central, Israel

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading market preparation and product launches, initially focusing on vaccines
• Developing strategic work plans and market analysis
• Collaborating cross-functionally with Access, Medical, Regulatory, and global teams
• Managing relationships with Key Opinion Leaders (KOLs) and healthcare stakeholders
• Ensuring regulatory compliance and managing product budgets

ASSUMPTION: This role requires a strategic mindset, strong leadership, and the ability to navigate complex environments. It involves both short-term focus on vaccine launches and long-term planning for other therapeutic areas.

📋 Key Responsibilities

✅ Preparation and Leadership of Forecasts: Collaborate with local, regional, and global management to prepare and lead forecasts

✅ Develop and Implement Strategic Work Plans: Conduct in-depth market analysis, identify opportunities, and generate marketing content for product launches

✅ Cross-Functional Collaboration: Work closely with Access, Medical, and Regulatory departments throughout the year

✅ Key Stakeholder Management: Build and maintain strong relationships with KOLs, healthcare system stakeholders, and global teams

✅ Marketing Plan Development: Create marketing strategies and promotional plans to ensure successful product launches

✅ Market Mapping: Analyze market dimensions, patient journeys, competition, and marketing messages

✅ Agile Environment Adaptability: Work flexibly and adaptably in a dynamic and agile environment

✅ Performance Monitoring: Monitor and analyze product performance and market trends to make data-driven decisions

✅ Compliance: Ensure compliance with regulatory requirements and company policies

✅ Budget Management: Create and manage product budgets, track, and report expenditures

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, stakeholder management, and operational execution to drive product launches and market penetration.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Life Sciences) or equivalent experience

Experience: 5-10 years of experience in product management, product launches, and brand management, with a focus on pharmaceuticals or a related industry

Required Skills:

• Depth of knowledge and scientific understanding
• Proven ability to work collaboratively across various departments
• Strong strategic vision and analytical skills
• Strong leadership and team management skills
• High emotional intelligence and interpersonal skills
• Experience driving strategic collaborations within the healthcare system
• Ability to navigate complex regulatory environments
• Flexibility to adapt to changing market conditions and organizational needs
• Creative, proactive, and strong business mindset
• Digital solution orientation and familiarity with digital tools and platforms
• Excellent communication and presentation skills
• Strong project management skills
• Ability to work under pressure and meet tight deadlines
• Customer-focused

Preferred Skills:

• Experience in driving strategic collaborations within the healthcare system
• Ability to navigate complex regulatory environments

ASSUMPTION: Candidates should possess a strong blend of strategic, analytical, and interpersonal skills, with a proven track record in product management and brand management within the pharmaceutical industry.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₪350,000 - ₪500,000 per year (approximately $100,000 - $140,000 USD), based on industry standards for a mid-level brand manager in Israel with 5-10 years of experience.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Flexible work arrangements

Working Hours: Full-time position with a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and may include health insurance, retirement plans, and other perks.

📌 Applicant Insights

🔍 Company Context

Industry: MSD is a global leader in the pharmaceutical industry, focused on developing innovative medicines and vaccines to save and improve lives worldwide.

Company Size: MSD is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: MSD was founded in 1891 and has a rich history of innovation and scientific achievement.

Company Description:

• MSD is committed to applying the power of leading-edge science to save and improve lives around the world
• The company is at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals
• MSD fosters a diverse and inclusive global workforce and operates responsibly every day to enable a safe, sustainable, and healthy future for all people and communities

Company Specialties:

• Pharmaceutical manufacturing
• Research and development
• Global healthcare

Company Website: www.msd.com

ASSUMPTION: MSD's large size and global presence offer applicants a wealth of opportunities for career growth and development. The company's commitment to innovation, sustainability, and social responsibility makes it an attractive employer for socially conscious professionals.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the organization.

Reporting Structure: The Brand and Customer Manager will report directly to the local management team and collaborate cross-functionally with various departments and global teams.

Work Arrangement: This is a hybrid role, with employees expected to work on-site 2-3 days per week.

Growth Opportunities:

• Potential to expand responsibilities and take on leadership roles as the company enters new therapeutic areas
• Opportunities to work on global projects and collaborate with international teams
• Chance to develop expertise in vaccine marketing and launch management

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the development of specialized skills in vaccine marketing and launch management.

🌍 Location & Work Environment

Office Type: MSD's office in Hod HaSharon is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 90 E Scott Ave, Rahway, New Jersey 07065, US

Geographic Context:

• Hod HaSharon is a suburban city located in the Central District of Israel, approximately 20 kilometers northeast of Tel Aviv
• The city offers a mix of urban and suburban living, with easy access to major transportation networks and nearby amenities
• The cost of living in Hod HaSharon is relatively high compared to other cities in Israel, with average salaries reflecting this

Work Schedule: Full-time, with a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives while maintaining a strong connection to the company's on-site culture and collaborative environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth behavioral and technical interviews with the hiring manager and cross-functional team members
• Final round interviews with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Industry knowledge and market analysis skills
• Leadership and team management skills
• Adaptability and resilience in a dynamic environment

Application Tips:

• Highlight relevant experience in product management, brand management, and pharmaceutical marketing
• Demonstrate a strong understanding of the Israeli healthcare market and regulatory environment
• Showcase your ability to think strategically and drive results in a fast-paced, agile environment
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission

ATS Keywords: Brand management, product launch, market analysis, stakeholder management, regulatory compliance, pharmaceutical marketing, vaccine marketing

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, cross-functional collaboration, and industry knowledge, as well as their fit with the company's culture and mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Tableau, Power BI)
• Industry-specific software and databases (e.g., PharmaPendium, PharmaSphere)

ASSUMPTION: Familiarity with industry-specific software and databases, as well as marketing automation platforms, will be particularly valuable in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: MSD is committed to pushing the boundaries of scientific discovery to improve patient outcomes
• Collaboration: MSD fosters a culture of teamwork and cross-functional collaboration to drive success
• Integrity: MSD upholds the highest ethical standards in all aspects of its business

Work Style:

• Agile and dynamic: MSD operates in a fast-paced, ever-changing environment, requiring employees to be adaptable and resilient
• Data-driven: MSD relies on data and analytics to inform decision-making and drive results
• Patient-focused: MSD is committed to improving the lives of patients worldwide, with a strong emphasis on empathy and compassion

Self-Assessment Questions:

• Do you thrive in a dynamic, agile environment, and are you comfortable with change and ambiguity?
• Are you able to analyze complex data and use it to inform strategic decision-making?
• Do you have a strong sense of empathy and a deep commitment to improving the lives of patients?

ASSUMPTION: Candidates who are adaptable, data-driven, and patient-focused will be well-suited to MSD's culture and work environment.

⚠️ Potential Challenges

• Navigating a complex and dynamic regulatory environment
• Managing multiple stakeholders with competing priorities and expectations
• Balancing short-term product launch demands with long-term strategic planning
• Adapting to changes in market conditions and organizational needs

ASSUMPTION: These challenges require strong leadership, strategic vision, and the ability to navigate complex environments, making them ideal for experienced brand managers with a proven track record in the pharmaceutical industry.

📈 Similar Roles Comparison

• Compared to other brand manager roles in the pharmaceutical industry, this position offers a unique focus on vaccine marketing and launch management
• MSD's large size and global presence provide opportunities for career growth and development not available at smaller companies
• This role requires a higher level of strategic thinking and cross-functional collaboration than more tactical brand management positions

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to other opportunities in the pharmaceutical industry.

📝 Sample Projects

• Developing a comprehensive market analysis and strategic work plan for the launch of a new vaccine in the Israeli market
• Collaborating with global teams to identify and leverage market opportunities for an existing product in a new therapeutic area
• Managing a product budget and ensuring regulatory compliance for a recently launched product

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and operational aspects of the Brand and Customer Manager role at MSD.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the vaccine portfolio and how this role fits into that strategy?
• How does the local team collaborate with global teams, and what opportunities are there for international exposure and growth?
• What is the company's approach to fostering a diverse and inclusive work environment, and how does this role contribute to that effort?
• What are the key priorities for this role in the first 30-60-90 days, and how will my success be measured?
• How does the company support the professional development and growth of its employees, particularly in this role?

ASSUMPTION: These questions will help candidates better understand the role's strategic context, career growth opportunities, and the company's commitment to diversity, inclusion, and employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in product management, brand management, and pharmaceutical marketing
• Prepare examples of your market analysis, strategic planning, and stakeholder management skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.