📌 Core Information
🔹 Job Title: Brand and Marketing Designer
🔹 Company: Citizen Health
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Design, Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing and product design teams to create compelling visuals
- Designing high-impact marketing materials and product visuals
- Establishing and maintaining a scalable brand style guide
- Collaborating cross-functionally to ensure visual consistency
- Adapting to a dynamic, fast-paced startup environment
ASSUMPTION: This role requires a strong visual storyteller with experience in brand or marketing design, comfortable working in a startup environment and collaborating with various teams.
📋 Key Responsibilities
✅ Create beautiful, high-impact visual assets for ad campaigns, social media, and other marketing channels
✅ Design and build landing pages in Webflow to support top-of-funnel growth marketing needs
✅ Establish and maintain a scalable brand style guide and asset library, tailored to distinct marketing audiences
✅ Design and govern visual assets used within the product and in product marketing across surfaces
✅ Collaborate with product and design teams to ensure visual consistency and high craft across all visual touch-points
✅ Keep on top of the latest trends in visual design and adapt them uniquely to make our products and experience stand head and shoulders above the market
✅ Design event collateral, presentation decks, and internal materials as needed
ASSUMPTION: This role involves a mix of creative and organizational tasks, requiring strong project management skills and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Visual Arts, or a related field
Experience: 3-5+ years of experience in brand, marketing, or visual design roles
Required Skills:
- Strong visual storytelling skills with excellent craft in typography, color, layout, composition, hierarchy, and attention to detail
- Fluency in Webflow and ability to quickly spin up pages that are both beautiful and performant
- Strong visual instincts and staying current with design trends, tools, and best practices
- Organized, reliable, and able to manage own projects and deadlines
- Thrive in cross-functional environments, collaborating with marketing, design, and leadership
- Excited to evolve and own a brand with emotional depth, clarity, and purpose, especially in the context of healthcare
Preferred Skills:
- Experience working in a healthcare or health tech environment
- Familiarity with Figma or other design tools
ASSUMPTION: Candidates with experience in healthcare or health tech environments may have an advantage, but a strong portfolio and relevant skills are more important.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-level designer in San Francisco)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Generous PTO and company holidays
- Professional development opportunities
Working Hours: Full-time (40 hours/week), flexible hours with a focus on outcomes
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level designer in San Francisco. The actual salary may vary based on experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Citizen Health operates in the technology, information, and internet industry, focusing on healthcare and rare diseases.
Company Size: Citizen Health is a small startup with 11-50 employees, offering a dynamic and agile work environment.
Founded: 2023
Company Description:
- At Citizen Health, we have a singular mission: to improve the lives of the 400+ million people navigating rare and complex conditions.
- We empower patients with seamless access and control over their health data that they can share across our multi-sided platform with caregivers, providers, and researchers to illuminate better treatment and support options, while bringing therapies to patients faster.
- Led by a seasoned founding team with a history of success in healthcare and consumer startups, we are a mission-driven startup team of builders, advocates, family caregivers, and researchers who have had first-hand experience across the spectrum of rare and complex diseases.
Company Specialties:
- Healthcare technology
- Rare diseases
- Patient advocacy
- Biopharma collaboration
Company Website: https://www.citizen.health/
ASSUMPTION: Citizen Health is a mission-driven company focused on improving the lives of patients with rare and complex conditions. Their small size offers opportunities for growth and impact.
📊 Role Analysis
Career Level: Mid-level designer
Reporting Structure: This role reports to the Head of Design and collaborates with marketing, product design, and leadership teams.
Work Arrangement: Remote, full-time with flexible hours
Growth Opportunities:
- Expanding the brand and design system as the company grows
- Potential to lead design projects and mentor junior designers
- Opportunities to work on diverse projects across marketing and product design
ASSUMPTION: This role offers growth opportunities as the company scales and expands its brand and design needs.
🌍 Location & Work Environment
Office Type: Remote-first with occasional in-person meetings or events
Office Location(s): San Francisco, California
Geographic Context:
- San Francisco is a major tech hub with a vibrant design community
- The city offers a diverse range of cultural, recreational, and culinary experiences
- San Francisco has a Mediterranean climate with mild, wet winters and dry summers
Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on outcomes
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere, with occasional in-person meetings or events.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Design challenge or case study presentation
- Final interview with the design team and leadership
Key Assessment Areas:
- Portfolio and design skills
- Cultural fit and alignment with company values
- Problem-solving and communication skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Highlight your experience with brand and marketing design, as well as your ability to work in a startup environment
- Showcase your design process and problem-solving skills in your portfolio
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare questions about the company, team, and role to demonstrate your interest and engagement
ATS Keywords: Brand Design, Visual Storytelling, Typography, Color, Layout, Composition, Hierarchy, Attention to Detail, Webflow, Project Management, Collaboration, Design Trends, Creativity, Marketing Support, Product Design Support, Event Design
ASSUMPTION: The application process may vary, but typically involves an online application, phone or video screen, design challenge, and final interview with the design team and leadership.
🛠️ Tools & Technologies
- Webflow
- Figma (or other design tools)
- Adobe Creative Suite (optional)
ASSUMPTION: The primary tools for this role are Webflow and Figma, with the possibility of using Adobe Creative Suite for specific tasks.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Adaptable
- Mission-driven
Work Style:
- Remote-friendly
- Flexible and adaptable
- Collaborative and cross-functional
- Focused on outcomes and impact
Self-Assessment Questions:
- Do you have experience working in a remote or hybrid environment?
- Are you comfortable working in a fast-paced, dynamic startup environment?
- Do you have strong communication and collaboration skills, and are you able to work effectively with cross-functional teams?
- Are you passionate about improving the lives of patients with rare and complex conditions?
ASSUMPTION: Citizen Health values candidates who are patient-centered, innovative, collaborative, adaptable, and mission-driven, with strong communication and collaboration skills.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic startup environment may require adaptability and the ability to manage multiple projects and deadlines
- The role may involve context-switching between marketing and product design tasks
- Occasional in-person meetings or events may be required, depending on the company's needs and local regulations
- The company is focused on improving the lives of patients with rare and complex conditions, which may involve sensitive or emotional topics
ASSUMPTION: The role may present challenges related to the fast-paced startup environment, context-switching between marketing and product design tasks, and working with sensitive or emotional topics.
📈 Similar Roles Comparison
- Compared to a Senior Brand Designer role, this position has a broader scope and requires more cross-functional collaboration, but offers opportunities for growth and mentorship
- In the context of the healthcare industry, this role focuses on rare and complex diseases, offering a unique opportunity to make an impact on a specific patient population
- Career paths may include advancing to a Senior Designer or Design Manager role, or specializing in a specific area of design within the company
ASSUMPTION: This role offers a unique opportunity to work in the healthcare industry, focusing on rare and complex diseases, with opportunities for growth and mentorship.
📝 Sample Projects
- Redesigning the company's brand style guide to better reflect its mission and values
- Creating a series of social media graphics to raise awareness about rare and complex diseases
- Designing a landing page to promote a new product or service, optimizing it for conversions and user experience
ASSUMPTION: Sample projects may involve brand style guide updates, social media graphics, and landing page designs, showcasing the candidate's ability to create high-impact visuals and optimize user experiences.
❓ Key Questions to Ask During Interview
- How does the company support the professional growth and development of its designers?
- Can you describe the design team's structure and how this role fits into it?
- How does the company approach accessibility and inclusivity in its design processes?
- What are the most challenging design projects the company has faced, and how were they addressed?
- How does the company measure the success of its design efforts, and how are designers held accountable for these metrics?
ASSUMPTION: Interview questions should focus on the company's support for professional growth, the design team's structure, accessibility and inclusivity, challenging design projects, and success metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your brand and marketing design background and startup experience
- Prepare a portfolio showcasing your design process, problem-solving skills, and high-impact visuals
- Prepare questions about the company, team, and role to demonstrate your interest and engagement
- Follow up one week after submitting your application to confirm receipt and express your continued interest
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
