Brand and Product Marketing Manager

📌 Core Information

🔹 Job Title: Brand and Product Marketing Manager

🔹 Company: Rocket Companies

🔹 Location: Detroit, MI

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing campaigns across multiple channels
• Writing marketing briefs and collaborating with stakeholders
• Monitoring and analyzing campaign KPIs and metrics
• Partnering with cross-functional teams and vendors
• Leading the adoption of new messaging and visual identity approaches
• Implementing and enhancing lead generation programs
• Cultivating relationships with internal and external partners

ASSUMPTION: This role requires a strong background in B2C marketing, with a focus on campaign management, data analysis, and cross-functional collaboration. The ideal candidate will have experience in brand strategy and product marketing, with a proven track record of driving revenue growth and expanding business opportunities.

📋 Key Responsibilities

✅ Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve impactful campaign objectives

✅ Write thoughtful, effective marketing briefs by collaborating closely with internal stakeholders, subject matter experts, and content creators to ensure high-quality work aligned to our brand voice

✅ Monitor and analyze campaign KPIs and metrics, leveraging data-driven insights to continuously refine marketing strategies and improve campaign effectiveness

✅ Partner with cross-functional teams, agency partners, and vendors to align marketing activities with business strategy and go-to-market plans

✅ Lead the adoption of new messaging, visual identity approaches, and brand voice initiatives, fostering innovation across all marketing communications and consumer touchpoints

✅ Implement and enhance lead generation programs and tactics, nurturing qualified leads through the funnel to drive conversions and expand business opportunities

✅ Cultivate strong relationships with internal and external partners, industry influencers, and media outlets to elevate our brand’s visibility, credibility, and position in the marketplace

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be proactive, organized, and able to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field, or comparable professional experience

Experience: 5 years of experience in a B2C marketing role

Required Skills:

• Solid understanding of project management principles
• Proven ability to manage cross-functional projects and communicate effectively with a diverse group of stakeholders

Preferred Skills:

• Advanced knowledge of marketing strategy principles, practices, and techniques
• Strong proficiency in analyzing and interpreting marketing data
• Demonstrated track record of building brands and products through integrated marketing programs

ASSUMPTION: While a bachelor's degree in marketing is preferred, relevant professional experience may be considered in lieu of formal education. Candidates with a strong portfolio and proven track record in marketing are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a marketing manager with 5-10 years of experience in the Detroit area)

Benefits:

• Health Benefits
• Support for Family
• Career Growth
• Peace of Mind

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager with 5-10 years of experience in the Detroit area. Actual compensation may vary based on factors such as relevant experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees (Large enterprise with extensive resources and opportunities for career growth)

Founded: 1985 (Established company with a strong track record and history)

Company Description:

• Rocket Companies is a Detroit-based company made up of businesses that provide simple, fast, and trusted digital solutions for complex transactions.
• The company is involved in various industries, including mortgages, fintech, real estate, automotive, and more.
• Rocket Companies is committed to an inclusive workplace where every voice is heard and values insistently different perspectives.

Company Specialties:

• Mortgage lending
• Fintech
• Real estate
• Automotive

Company Website: rocketcompanies.com

ASSUMPTION: Rocket Companies offers a dynamic and innovative work environment, with a strong focus on technology and digital solutions. The company's diverse range of businesses provides ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth and advancement within the organization

Reporting Structure: This role may report directly to the Vice President of Marketing or a similar executive, depending on the specific organizational structure

Work Arrangement: On-site, with potential for hybrid or remote work arrangements, depending on the company's policies and the candidate's needs

Growth Opportunities:

• Potential to advance to a senior marketing role or management position within the organization
• Opportunities to work on diverse projects and campaigns across multiple business units
• Access to professional development and training opportunities to enhance skills and advance career growth

ASSUMPTION: This role offers significant opportunities for career growth and development within the organization. The ideal candidate will be proactive in seeking out new challenges and taking on additional responsibilities as they grow within the role.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): 1050 Woodward Ave, Detroit, Michigan 48226, US

Geographic Context:

• Detroit, Michigan, is the largest city in the Midwestern state of Michigan and serves as the company's headquarters
• The city offers a diverse range of cultural attractions, including museums, theaters, and sports teams
• Detroit is home to a vibrant and growing tech industry, with numerous startups and established companies in the area

Work Schedule: Full-time, with flexible hours and the opportunity to work remotely or on a hybrid basis, depending on the company's policies and the candidate's needs

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to manage multiple projects simultaneously. They will also be able to adapt to the company's culture and work environment, which values collaboration, innovation, and insistently different perspectives.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth behavioral interviews to evaluate problem-solving skills, leadership, and adaptability
• Case study or project presentation to demonstrate strategic thinking and campaign development abilities
• Final interview with senior leadership to discuss career growth and alignment with company objectives

Key Assessment Areas:

• Campaign development and execution
• Data analysis and interpretation
• Cross-functional collaboration and stakeholder management
• Creativity and innovation in marketing communications

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, campaign successes, and data-driven insights
• Prepare a portfolio or case study demonstrating your ability to develop and execute integrated marketing campaigns
• Research the company and its various business units to demonstrate your understanding of the organization and its mission

ATS Keywords: Integrated marketing, campaign management, data analysis, project management, cross-functional collaboration, brand strategy, product marketing, consumer engagement, market trends, visual identity, brand voice

ASSUMPTION: The application process for this role may involve multiple interviews and assessments, with a focus on evaluating the candidate's communication skills, strategic thinking, and cultural fit. Applicants should be prepared to demonstrate their ability to manage cross-functional projects and collaborate effectively with stakeholders.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Google Analytics)
• Project management software (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, and data analysis tools. Familiarity with project management software and design tools is also beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Inclusive
• Customer-focused
• Accountable

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong analytical mindset and the ability to interpret data-driven insights?
• Are you able to adapt to new challenges and take on additional responsibilities as needed?

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to the company's culture and work environment, which values collaboration, innovation, and insistently different perspectives.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse stakeholders and balancing competing priorities
• Adapting to a fast-paced, dynamic work environment
• Keeping up with industry trends and best practices in marketing and digital communications

ASSUMPTION: This role may present challenges related to project management, stakeholder communication, and adaptability in a fast-paced work environment. The ideal candidate will be proactive, organized, and able to manage multiple projects simultaneously.

📈 Similar Roles Comparison

• This role is similar to other marketing manager positions but focuses specifically on brand and product marketing within the home purchase market
• Industry-specific context: The home purchase market is competitive and dynamic, with a strong focus on digital solutions and consumer engagement
• Career path comparison: This role offers opportunities for growth and advancement within the organization, with potential paths to senior marketing roles or management positions

ASSUMPTION: This role is similar to other marketing manager positions but has a unique focus on brand and product marketing within the home purchase market. Applicants should be familiar with the industry and its competitive landscape to succeed in this role.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to launch a new mortgage product
• Analyzing market trends and consumer behavior to inform brand strategy and messaging
• Collaborating with cross-functional teams to create and implement a lead generation program that drives conversions and expands business opportunities

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the ideal candidate might work on in this role. Applicants should be prepared to discuss their relevant experience and how it translates to the specific requirements of this position.

❓ Key Questions to Ask During Interview

• Can you describe the company's brand strategy and how this role contributes to its success?
• How does this role collaborate with other marketing teams and business units within the organization?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the company culture, and the opportunities for growth and development. Applicants should tailor their questions to the specific requirements of the role and the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, campaign successes, and data-driven insights
• Prepare a portfolio or case study demonstrating your ability to develop and execute integrated marketing campaigns
• Research the company and its various business units to demonstrate your understanding of the organization and its mission
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.