📌 Core Information
🔹 Job Title: Senior Marketing Data Analyst
🔹 Company: Rocket Companies
🔹 Location: Detroit, MI
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategy and optimization through advanced data analysis
- Developing and maintaining reporting dashboards for marketing performance
- Conducting in-depth data analysis to uncover trends, patterns, and opportunities
- Partnering with marketing stakeholders to define key performance indicators
- Leveraging statistical modeling and machine learning techniques for data-driven recommendations
ASSUMPTION: This role requires a strong background in marketing analytics and a deep understanding of marketing strategies. The ideal candidate will have experience working with large, complex data sets and be proficient in data manipulation and visualization tools.
📋 Key Responsibilities
✅ Develop and maintain reporting dashboards to track marketing campaign performance
✅ Conduct in-depth data analysis to identify trends, patterns, and optimization opportunities
✅ Partner with marketing stakeholders to define key performance indicators and reporting requirements
✅ Leverage statistical modeling and machine learning techniques to uncover insights and make data-driven recommendations
✅ Communicate analysis findings and recommendations to marketing leadership in a clear and compelling manner
✅ Stay up-to-date on industry trends and best practices in marketing analytics and measurement
✅ Collaborate with data engineering and IT teams to ensure data quality and accessibility
ASSUMPTION: This role requires strong analytical, communication, and presentation skills. The ideal candidate will be able to translate complex data into actionable insights for non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a quantitative field such as statistics, economics, or computer science
Experience: 5+ years of experience as a data analyst or data scientist, preferably in a marketing or advertising environment
Required Skills:
- Proficient in SQL, Python or R, data visualization tools like Power BI, AWS and Amplitude for analytics
- Strong background in statistical analysis, predictive modeling, and experimental design
- Excellent problem-solving and critical thinking skills
- Experience working with large, complex data sets and unstructured data sources
- Strong communication and presentation skills
Preferred Skills:
- Master's degree in a quantitative field or MBA
- Experience in a consulting role, either internally or externally, providing strategic data-driven insights to marketing teams
- Experience with marketing attribution and customer journey analysis
- Familiarity with marketing technology stacks and data integration processes
- Knowledge of agile project management methodologies
ASSUMPTION: While a master's degree is preferred, candidates with a strong undergraduate degree and relevant experience may also be considered.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Data Analyst role in Detroit)
Benefits:
- Health Benefits
- Support for Family
- Career Growth
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically mortgage and real estate
Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration
Founded: 1985, with a rich history in the mortgage industry
Company Description:
- Rocket Companies is a Detroit-based company made up of businesses that provide simple, fast, and trusted digital solutions for complex transactions
- They are known for their innovative approach to mortgages and commitment to helping clients achieve homeownership and financial freedom
- Their wide variety of home loan options, tools, and resources empower clients to achieve their homeownership dreams
Company Specialties:
- Mortgage lending and servicing
- Real estate and automotive
- Fintech and digital solutions
Company Website: rocketcompanies.com
ASSUMPTION: Rocket Companies is a well-established and innovative company in the financial services industry, offering a dynamic work environment and opportunities for professional growth.
📊 Role Analysis
Career Level: Senior-level role, offering opportunities for leadership and mentorship
Reporting Structure: This role reports directly to the Marketing Measurement team and works closely with marketing leaders within the Integrated Marketing & Communications team
Work Arrangement: On-site, with occasional flexibility for remote work
Growth Opportunities:
- Potential to lead projects and mentor junior team members
- Opportunities to work on cross-functional initiatives and expand skillset
- Career progression into management or specialized roles within the marketing analytics field
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the marketing analytics field.
🌍 Location & Work Environment
Office Type: Corporate office environment with modern facilities and amenities
Office Location(s): 1050 Woodward Ave, Detroit, Michigan 48226, US
Geographic Context:
- Detroit, Michigan, with a vibrant and growing tech scene
- Access to numerous cultural attractions, sports teams, and outdoor activities
- Strong job market with opportunities for professional growth and networking
Work Schedule: Full-time, with occasional flexibility for remote work
ASSUMPTION: The work environment at Rocket Companies is collaborative and innovative, with a strong focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen to assess communication and technical skills
- On-site interview with the marketing measurement team and other stakeholders
- Final interview with the hiring manager or director
Key Assessment Areas:
- Technical skills in data analysis, visualization, and manipulation
- Problem-solving and critical thinking abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in marketing analytics
- Tailor resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and technical interview questions, focusing on data-driven problem-solving and decision-making
ATS Keywords: Marketing Analytics, Data Analysis, SQL, Python, R, Data Visualization, Statistical Analysis, Predictive Modeling, Experimental Design, Marketing Strategy, Optimization
ASSUMPTION: The application process for this role is competitive, and candidates should emphasize their relevant experience and skills in marketing analytics to increase their chances of success.
🛠️ Tools & Technologies
- SQL, Python, R
- Data visualization tools: Power BI, Tableau, or Looker
- Cloud platforms: AWS, Google Cloud, or Azure
- Marketing analytics tools: Amplitude, Mixpanel, or Adobe Analytics
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, but may also be open to learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Customer Focus
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working with large, complex data sets and unstructured data sources?
- Do you enjoy collaborating with cross-functional teams and stakeholders?
ASSUMPTION: Candidates who align with Rocket Companies' values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Working with large, complex data sets and unstructured data sources may present technical challenges
- Balancing the need for data-driven insights with the need for quick decision-making in a fast-paced environment
- Managing stakeholder expectations and communicating complex data findings to non-technical team members
- Keeping up with industry trends and best practices in marketing analytics and measurement
ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other senior marketing data analyst roles, this position offers a higher salary range and more opportunities for career growth within a larger organization
- Rocket Companies' focus on innovation and digital solutions sets it apart from more traditional financial services companies
- This role offers a clear path for career advancement within the marketing analytics field, with opportunities for leadership and mentorship
ASSUMPTION: Candidates should consider the unique aspects of this role and the company when comparing it to other similar positions in the industry.
📝 Sample Projects
- Developing and maintaining a marketing dashboard to track the performance of multiple marketing channels and campaigns
- Conducting a customer journey analysis to identify opportunities for optimization and improved customer experience
- Leveraging statistical modeling and machine learning techniques to predict customer behavior and inform marketing strategy
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role, but may not be an exhaustive list of all potential projects or tasks.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing organization?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a recent marketing initiative that required data-driven insights and optimization?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and initiatives?
- How does the company approach data privacy and security, particularly with regard to customer data?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing analytics
- Prepare for behavioral and technical interview questions, focusing on data-driven problem-solving and decision-making
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
