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Brand and Promotions Management Lead

bp
Full-time
On-site
Fort Wayne, Indiana, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand and Promotions Management Lead

πŸ”Ή Company: bp

πŸ”Ή Location: Fort Wayne, Indiana, United States (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-18

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing high-impact, digital-first promotional strategies to drive customer engagement and align with brand growth objectives.
  • Collaborating with internal teams and leveraging sponsorships with customers to create value-added experiences.
  • Building B2B communications that resonate with customers and differentiate the brand.
  • Tracking performance using critical metrics and managing budgets to ensure impactful, cost-effective activities.

ASSUMPTION: This role requires a strong understanding of digital marketing, customer segmentation, and stakeholder engagement. The ideal candidate will have experience in B2B marketing and a proven track record of driving customer engagement through promotional strategies.

πŸ“‹ Key Responsibilities

βœ… Develop and implement high-impact promotions that are engaging and centered around digital platforms, driving customer interaction and brand loyalty.

βœ… Collaborate with the Retail and Brand and Communications Team to ensure promotional activities align with overall brand strategy and messaging.

βœ… Ensure all promotions and campaigns are digital-first, incorporating the latest technology trends and tools for enhanced user engagement and measurement.

βœ… Identify and manage sponsorship customer activation opportunities that align with brand objectives and create value-added experiences for customers and sales.

βœ… Analyze industry trends to identify untapped opportunities and strategies to differentiate from competitors, exploring uncharted market space to develop unique value propositions.

βœ… Design communication strategy and materials that will resonate with customers, highlighting why Castrol. This communication needs to consider global content and brand and comms master brand campaign.

βœ… Build and maintain positive relationships with key internal and external collaborators to improve the impact of promotional activities, partnerships, and Castrol programs in general. Visit customers to ensure relationship building, feedback on offers, proper communication, and key learning’s are maximized.

βœ… Set critical metrics and analyze the success of promotions and sponsorship initiatives, using insights to refine future strategies. Oversee budgets related to promotions and sponsorships, ensuring cost-effective and impactful delivery of activities.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a matrix, complex, and fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s Degree or equivalent experience.

Experience: Minimum 5 years of combined marketing and sales experience, preferably in lubricants, tire, automotive, industrial, or comparable B2B industries or sectors.

Required Skills:

  • Strong data analysis and numeric skills, attention to details, and holistic approach to business (price, volume, mix, brand).
  • Experience with leveraging digital to connect with customers, preferred.
  • Strong track record of developing and performing plans, identifying and implementing new opportunities, measuring and delivering results.
  • Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems, and overcome obstacles.

Preferred Skills:

  • Experience with waterfall model.

ASSUMPTION: The required skills listed above are essential for success in this role. Candidates should possess a strong understanding of digital marketing, customer segmentation, and stakeholder engagement. Experience in B2B marketing and a proven track record of driving customer engagement through promotional strategies are highly desirable.

πŸ’° Compensation & Benefits

Salary Range: $105,000 - $195,000 per year

Benefits:

  • Paid vacation (120 - 240 hours per year for full-time employees).
  • Paid holidays (9 per year).
  • Personal choice holidays (2 per year).
  • Parental leave (up to 8 weeks’ paid leave for the birth or adoption of a child).
  • Discretionary annual bonus program.
  • Long-term incentive program.
  • Generous retirement benefits, including a 401k matching program and pension for eligible employees.
  • Health, vision, and dental insurance.
  • Life and Short-Term Disability and Long-Term Disability insurance.

Working Hours: 40 hours per week, with up to 25% travel required.

ASSUMPTION: The salary range provided is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting. Benefits are subject to change and may vary based on the employee's location and role.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: bp is a global energy company with operations in Europe, North and South America, Asia, Australia, and Africa. The company operates in three segments: Upstream (oil and gas exploration and production), Downstream (refining, marketing, and distribution), and Trading & Shipping (trading and shipping of crude oil, natural gas, and refined products).

Company Size: bp has over 10,000 employees worldwide. As a large organization, it offers opportunities for career growth and development.

Founded: 1909, in London, England.

Company Description:

  • bp is committed to delivering energy to the world today and tomorrow, providing customers with the fuel and services they need to thrive.
  • The company aims to create value through integrating its unique strengths and capabilities, and by delivering high-quality products and services safely, reliably, and sustainably.
  • bp is also committed to reducing its environmental impact and contributing to a lower carbon future.

Company Specialties:

  • Upstream – Oil & Gas Exploration & Production
  • Subsurface
  • Wells Subsea
  • Mechanical
  • Electrical
  • Process
  • Civil
  • Drilling, Completion & Intervention Engineers
  • Geoscientists
  • Professionals in Finance, Business Development, and Procurement
  • Communications etc.

Company Website: bp.com

ASSUMPTION: As a large, global energy company, bp offers a wide range of career opportunities and benefits. The company's commitment to reducing its environmental impact and contributing to a lower carbon future provides an exciting context for this role.

πŸ“Š Role Analysis

Career Level: This role is at the management level, requiring strategic thinking, leadership, and the ability to influence and collaborate with stakeholders.

Reporting Structure: The Brand and Promotions Management Lead will report directly to the Global Brand and Communications Manager and work closely with the Retail and Brand and Communications Team.

Work Arrangement: This role is fully remote, with up to 25% travel required.

Growth Opportunities:

  • As a global company, bp offers opportunities for career growth and development, both within the marketing function and across the broader organization.
  • This role provides exposure to various internal teams and external stakeholders, fostering the development of strong collaboration and stakeholder engagement skills.
  • The focus on digital-first promotional strategies and customer engagement offers opportunities to gain experience in cutting-edge marketing techniques and technologies.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with exposure to various internal teams and external stakeholders, and the chance to gain experience in digital-first promotional strategies and customer engagement.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Fort Wayne, Indiana, United States

Geographic Context:

  • Fort Wayne is the second-largest city in Indiana, with a population of approximately 260,000 people.
  • The city is located in northeastern Indiana, approximately 100 miles east of Chicago, Illinois.
  • Fort Wayne is known for its rich history, vibrant arts scene, and outdoor recreation opportunities.

Work Schedule: This role follows a standard full-time work schedule, with up to 25% travel required.

ASSUMPTION: As a fully remote role, this position offers flexibility and the opportunity to work from anywhere within the United States. However, the role may require occasional travel to meet with internal teams and external stakeholders.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening.
  • Phone or video screening with the hiring manager.
  • In-depth behavioral and technical interviews with the hiring manager and other stakeholders.
  • Final round interviews with senior leadership.

Key Assessment Areas:

  • Digital marketing expertise and customer segmentation skills.
  • Strategic thinking and problem-solving abilities.
  • Strong communication and stakeholder engagement skills.
  • Ability to work effectively in a matrix, complex, and fast-paced environment.

Application Tips:

  • Highlight your experience with digital marketing, customer segmentation, and stakeholder engagement in your resume and cover letter.
  • Provide specific examples of promotional strategies you've developed and executed, and the results you achieved.
  • Demonstrate your understanding of the oil and gas industry and bp's brand and business objectives.

ATS Keywords: Digital marketing, customer segmentation, promotional strategies, stakeholder engagement, brand management, oil and gas industry, bp

ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, strategic thinking, and communication skills. The ideal candidate will have experience in B2B marketing and a proven track record of driving customer engagement through promotional strategies.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Google Workspace
  • Marketing automation platforms (e.g., Marketo, HubSpot)
  • Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
  • Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)

ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles. However, the specific tools and technologies required for this role may vary based on the company's internal systems and processes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Safety, integrity, and respect.
  • Collaboration and teamwork.
  • Excellence and courage.
  • Agility and accountability.

Work Style:

  • bp fosters a collaborative and inclusive work environment, with a strong focus on teamwork and cross-functional collaboration.
  • The company values innovation, creativity, and continuous learning.
  • bp encourages a healthy work-life balance and offers flexible work arrangements to support employees' personal and professional goals.

Self-Assessment Questions:

  • Do you have experience working in a matrix, complex, and fast-paced environment?
  • Are you comfortable working with a diverse range of stakeholders, both internal and external?
  • Do you have a strong understanding of digital marketing, customer segmentation, and stakeholder engagement?
  • Are you able to work independently and manage multiple projects simultaneously?

ASSUMPTION: The self-assessment questions listed above are designed to help candidates evaluate their fit with bp's company culture and the specific requirements of this role. Candidates who are able to demonstrate a strong fit with the company's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

  • The fully remote nature of this role may present challenges in terms of collaboration and communication with internal teams and external stakeholders.
  • The fast-paced and complex nature of the energy industry may require the successful candidate to adapt quickly to changing priorities and market conditions.
  • The role may require occasional travel, which could present challenges for candidates with personal or family commitments.
  • The competitive nature of the energy industry may present challenges in terms of standing out and driving customer engagement through promotional strategies.

ASSUMPTION: The potential challenges listed above are inherent in the energy industry and the fully remote nature of this role. However, bp offers a supportive work environment and provides resources and training to help employees overcome these challenges.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on digital-first promotional strategies and customer engagement in the energy industry.
  • Compared to similar roles in other industries, this role offers a unique opportunity to gain experience in a global energy company and contribute to its mission of delivering energy to the world today and tomorrow.
  • Career paths for this role may include progression into senior marketing or management positions within bp or other global energy companies.

ASSUMPTION: This role offers a unique opportunity to gain experience in a global energy company and contribute to its mission of delivering energy to the world today and tomorrow. The focus on digital-first promotional strategies and customer engagement sets this role apart from similar roles in other industries.

πŸ“ Sample Projects

  • Developing and executing a digital-first promotional campaign to drive customer engagement and increase brand awareness for Castrol's automotive lubricants.
  • Collaborating with internal teams and external stakeholders to create value-added experiences for customers through sponsorship activations.
  • Conducting market research and analyzing customer data to identify untapped opportunities and develop unique value propositions for Castrol's industrial lubricants.

ASSUMPTION: The sample projects listed above are designed to illustrate the types of projects the successful candidate may be expected to work on in this role. The specific projects and priorities may vary based on the company's current initiatives and market conditions.

❓ Key Questions to Ask During Interview

  • Can you describe the company's current promotional strategies and how this role fits into the broader marketing plan?
  • How does the company measure the success of promotional campaigns, and what metrics are most important for this role?
  • What opportunities are there for growth and development within the marketing function and across the broader organization?
  • How does the company support work-life balance for employees in fully remote roles?
  • What are the biggest challenges facing the energy industry, and how does this role contribute to bp's mission of delivering energy to the world today and tomorrow?

ASSUMPTION: The key questions listed above are designed to help candidates gain a deeper understanding of the role, the company, and the energy industry. Candidates who ask thoughtful and insightful questions will demonstrate their interest in the role and their commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link provided.
  • Customize your resume and cover letter to highlight your experience with digital marketing, customer segmentation, and stakeholder engagement.
  • Prepare examples of promotional strategies you've developed and executed, and the results you achieved.
  • If applicable, prepare examples of your work or portfolio to demonstrate your skills and expertise.
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.