Brand and Trade Specialist

📌 Core Information

🔹 Job Title: Brand and Trade Specialist

🔹 Company: Henkel group

🔹 Location: São Paulo, Brazil

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid work model

🚀 Job Overview

Key aspects of this role include:

• Steering excellence in global innovation implementation
• Collaborating with various teams for in-store activities planning and execution
• Developing trade programs aligned with sales strategy
• Supporting Trade Marketing teams in achieving sales and budget objectives
• Analyzing information to identify opportunities and ensure brand values are communicated

ASSUMPTION: This role requires strong collaboration skills, strategic thinking, and a deep understanding of trade marketing and sales promotions.

📋 Key Responsibilities

✅ Steers excellence in implementation of global innovations

✅ Collaborates with Trade Marketing Heads, marketing teams for planning, budgeting, production, and implementation of all in-store activities

✅ Collaborates with product managers and marketing team to implement sales promotions and product communication

✅ Develops trade programs in line with sales strategy

✅ Coordinates and monitors the execution of related sales activities

✅ Collects and analyzes necessary information to identify opportunities

✅ Supports Trade Marketing teams in the execution of activities and in achieving their sales and budget objectives

✅ Ensures that the desired product benefits and brand values/equity are properly communicated

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 2-5 years of experience in mass consumption companies, preferably in Trade Marketing teams

Required Skills:

• Proven experience in trade marketing and sales promotions
• Knowledge of E-Commerce channels and digital brand strategies
• Intermediate-advanced level of English
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with global brands and trade marketing strategies
• Familiarity with the consumer goods industry

ASSUMPTION: Candidates with experience in fast-moving consumer goods (FMCG) companies may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on experience, the estimated salary range for this role in São Paulo is R$ 7,000 - R$ 12,000 per month. This is an estimate and the actual salary may vary based on individual qualifications and company policy.

Benefits:

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares

Working Hours: Full-time, typically 40 hours per week, with flexible hours and a hybrid work model

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands. They are a multinational company with a strong presence in Brazil.

Company Size: Henkel has over 47,000 employees worldwide and is one of the most internationally aligned German-based companies in the global marketplace. In Brazil, they have around 3,900 employees.

Founded: Henkel was founded in 1876 and has a long-standing legacy of innovation, responsibility, and sustainability.

Company Description:

• Henkel operates with leading positions in both industrial and consumer businesses
• The company holds strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite
• Henkel is committed to sustainability and has set ambitious targets for reducing its environmental footprint

Company Specialties:

• Adhesive Technologies
• Consumer Brands
• Innovation and R&D

Company Website: http://www.henkel.com

ASSUMPTION: Henkel's strong brand portfolio and commitment to sustainability make it an attractive employer in the consumer goods industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Brand and Trade Specialist reports directly to the Trade Marketing Manager and works closely with various teams, including marketing, product management, and sales.

Work Arrangement: This role follows a hybrid work model, with a combination of on-site and remote work.

Growth Opportunities:

• Progression to a senior role within the Trade Marketing team
• Expansion into other areas of the business, such as marketing or sales
• International assignments or expatriate opportunities within Henkel's global network

ASSUMPTION: Henkel's large size and global presence offer numerous growth and development opportunities for employees.

🌍 Location & Work Environment

Office Type: Henkel's São Paulo office is a modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): Rua Werner Von Siemens 111, São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people
• The city is a major economic hub and home to numerous multinational corporations
• São Paulo has a humid subtropical climate, with mild winters and warm, humid summers

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the option to work from home up to 30 days per year.

ASSUMPTION: The hybrid work model and flexible hours provide a good work-life balance for employees, while the vibrant and dynamic environment of São Paulo offers numerous cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Trade Marketing Manager
• Job offer and onboarding

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Communication and collaboration skills
• Knowledge of trade marketing and sales promotions
• Cultural fit and alignment with Henkel's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific examples of your experience in trade marketing and sales promotions
• Demonstrate your understanding of Henkel's business and values during the interview

ATS Keywords: Trade Marketing, Sales Promotions, E-Commerce, Digital Brand Strategies, Collaboration, Budgeting, Implementation, Analysis

ASSUMPTION: Henkel's recruitment process is competitive, and candidates who can demonstrate a strong fit with the company's values and a proven track record in trade marketing are likely to be successful.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team and the projects being worked on.

👔 Cultural Fit Considerations

Company Values:

• Pioneering
• Responsibility
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving objectives
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a proven track record of success in trade marketing and sales promotions?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you share Henkel's commitment to sustainability and responsibility?

ASSUMPTION: Henkel values diversity and inclusion and seeks candidates who can contribute to a positive and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to changes in the market and consumer behavior
• Balancing strategic thinking with hands-on execution

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven approach.

📈 Similar Roles Comparison

• This role is similar to a Trade Marketing Manager or Brand Manager, but with a greater focus on execution and implementation
• In comparison to other consumer goods companies, Henkel offers a strong brand portfolio and a commitment to sustainability
• Career progression in Henkel may involve moving into senior roles within the Trade Marketing team or expanding into other areas of the business

ASSUMPTION: This role offers a unique blend of strategic thinking and hands-on execution, with opportunities for growth and development within Henkel's global network.

📝 Sample Projects

• Developing and executing a trade program to launch a new product in the Brazilian market
• Analyzing sales data to identify opportunities for improving in-store visibility and product placement
• Collaborating with the marketing team to create and implement a sales promotion campaign

ASSUMPTION: These sample projects illustrate the range of responsibilities and the need for strong analytical, communication, and collaboration skills in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does Henkel support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Henkel measure the success of its trade marketing initiatives?
• What are the biggest challenges facing the Trade Marketing team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your understanding of the business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your experience in trade marketing and sales promotions
• Follow up with Henkel after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.