Brand Associate

📌 Core Information

🔹 Job Title: Brand Associate

🔹 Company: Head Digital Works

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-08-05

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and execution of brand marketing plans and campaigns
• Collaborating with cross-functional teams and external agencies
• Managing marketing collaterals and ensuring brand consistency
• Staying updated with industry trends and proposing innovative strategies

ASSUMPTION: This role requires a proactive, self-motivated individual with strong communication skills and a solid grasp of brand fundamentals.

📋 Key Responsibilities

✅ Assist in the development and implementation of brand marketing plans and campaigns

✅ Conduct market research and analyze consumer insights

✅ Collaborate with agency partners, media, creative, and social/influencer teams

✅ Serve as the go-to person for internal acquisition and retention communication requests

✅ Manage the creation and production of marketing collaterals

✅ Brief writers and designers to ensure high-quality, on-brand creative output

✅ Maintain and enforce brand standards in all marketing communications

✅ Stay abreast of industry trends and propose innovative strategies

✅ Oversee production execution and coordinate with key agency personnel

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and operational efficiency.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in brand marketing or a related field

Required Skills:

• Strong verbal and written communication skills
• Operational efficiency and project ownership
• Ability to manage multiple stakeholders and deadlines
• Solid grasp of brand fundamentals and brand marketing principles
• Expertise in production execution and creative briefing
• Creative thinking and problem-solving capabilities
• Ability to work collaboratively across teams and with external partners

Preferred Skills:

• Experience in brand marketing or a related field
• Familiarity with working alongside agency partners and creative professionals
• Demonstrated ability to execute marketing campaigns and collateral production

ASSUMPTION: Candidates with relevant experience in brand marketing and a proven track record of successful campaign execution are preferred.

💰 Compensation & Benefits

Salary Range: INR 5,00,000 - 8,00,000 per annum (Estimated based on industry standards for 2-5 years of experience)

Benefits:

• Competitive Salary
• Mediclaim Policy - Best in Industry
• Flexible Working Hours
• Career Development Program
• Best in Industry Reward and Recognition Program
• Inclusive and Collaborative Work Culture
• Lunch is Served Every Day
• Cabs are Provided for an Easy Commute

Working Hours: 40 hours per week, with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Hyderabad. The final offer may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Head Digital Works operates in the competitive mobile gaming apps industry, focusing on social gaming, mobile technologies, and real money gaming.

Company Size: With 501-1,000 employees, Head Digital Works offers a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: In 2005, Head Digital Works began its journey with a dream to become India's leading online gaming platform.

Company Description:

• Head Digital Works is one of India's oldest online skill-gaming companies, developing and operating zeal-driven applications for online gaming enthusiasts.
• The company has multiple brand verticals, including A23 Rummy, A23 Poker, and Adda52, catering to over 80 million users.
• Head Digital Works fosters a diverse and inclusive work culture, encouraging thinkers and doers to reimagine possibilities.

Company Specialties:

• Social Gaming
• Mobile Technologies
• Online Gaming
• Real Money Gaming
• Online Rummy
• Data
• Experiential Gaming
• Gaming Enterprise
• Mobile Entertainment
• Interactive Entertainment
• Gaming Community
• Online Poker

Company Website: http://www.hdworks.in/

ASSUMPTION: Head Digital Works' focus on multiple brand verticals and diverse gaming platforms allows for varied career growth opportunities within the company.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals looking to grow their brand marketing experience in the gaming industry.

Reporting Structure: The Brand Associate will report directly to the Brand Marketing Manager and collaborate with various internal teams and external agencies.

Work Arrangement: This is an on-site role with flexible working hours, allowing for a healthy work-life balance.

Growth Opportunities:

• Progression to Senior Brand Associate or Brand Marketing Manager roles
• Expansion into other brand verticals or gaming platforms within the company
• Gaining experience in cross-functional teams and external agency collaborations

ASSUMPTION: With Head Digital Works' diverse portfolio and growth trajectory, there are ample opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Head Digital Works has a modern, collaborative office environment with state-of-the-art facilities.

Office Location(s): Madhapur, Hyderabad, and Lavelle Road, Bengaluru

Geographic Context:

• Hyderabad, the capital of Telangana, is known for its rich history, diverse culture, and thriving IT industry.
• The city offers a mix of traditional and modern amenities, with a cost of living that is relatively affordable compared to other major Indian cities.
• Hyderabad's vibrant gaming industry provides ample networking opportunities for professionals in this field.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate individual needs.

ASSUMPTION: Hyderabad's growing gaming industry and Head Digital Works' collaborative office environment create an ideal setting for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Communication skills and presentation abilities
• Brand marketing knowledge and strategic thinking
• Collaboration and teamwork skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume to highlight relevant brand marketing experience and skills
• Prepare a cover letter that demonstrates your passion for gaming and brand marketing
• Research Head Digital Works' brand verticals and be ready to discuss how your skills and experience align with the company's mission

ATS Keywords: Brand Marketing, Brand Associate, Brand Management, Campaign Development, Cross-functional Teams, Agency Collaboration, Marketing Collaterals, Brand Consistency, Industry Trends, Innovative Strategies

ASSUMPTION: Applicants should focus on demonstrating their brand marketing expertise and passion for the gaming industry during the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (Asana, Trello, Jira)
• Design tools (Adobe Creative Suite, Sketch, Figma)
• Marketing automation tools (HubSpot, Marketo, Hootsuite)

ASSUMPTION: Familiarity with these tools is preferred but not required. Applicants should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Excellence

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to change
• Customer-focused and results-driven
• Highly motivated and proactive

Self-Assessment Questions:

• Do you thrive in a creative and collaborative work environment?
• Are you passionate about gaming and eager to contribute to the growth of a dynamic brand?
• Can you adapt to new situations and manage multiple projects simultaneously?

ASSUMPTION: Applicants should assess their fit with Head Digital Works' company values and work style to ensure a successful and fulfilling career experience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Collaborating effectively with cross-functional teams and external agencies
• Adapting to the fast-paced and ever-evolving gaming industry
• Maintaining brand consistency across various touchpoints and platforms

ASSUMPTION: Applicants should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Compared to other brand marketing roles, this position offers a unique opportunity to work in the growing gaming industry and contribute to the success of multiple brand verticals.
• Head Digital Works' mid-sized company structure allows for closer collaboration and more significant impact on brand strategy compared to larger corporations.
• Career progression in this role could lead to opportunities in brand management, marketing strategy, or even expansion into other gaming platforms within the company.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests in the gaming industry.

📝 Sample Projects

• Developing and executing a marketing campaign for a new gaming platform launch
• Conducting market research to identify consumer trends and preferences in the gaming industry
• Managing the production of marketing collaterals for multiple brand verticals, ensuring brand consistency across all touchpoints

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they align with the responsibilities of this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall brand strategy and growth of Head Digital Works?
• What opportunities are there for professional development and career growth within the company?
• How does Head Digital Works support work-life balance for its employees?
• What is the company's approach to innovation and staying ahead of industry trends in the gaming industry?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their eagerness to contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your brand marketing experience and skills relevant to this role
• Prepare a cover letter that demonstrates your passion for gaming and brand marketing, and explains how your skills and experience make you a strong fit for this position
• Research Head Digital Works' brand verticals and be ready to discuss how your skills and experience align with the company's mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.