📌 Core Information
🔹 Job Title: Brand & Business Analyst
🔹 Company: H&M Group
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time
🔹 Category: Brand & Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving global brand tracking program to monitor brand health and equity metrics
- Analyzing market and competitor developments to identify trends and opportunities
- Delivering strategic insights and recommendations to guide brand positioning and growth
- Collaborating cross-functionally with various stakeholders to inform business decisions
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a passion for fashion and consumer culture.
📋 Key Responsibilities
✅ Own, drive, and develop the global brand tracking program, monitoring brand health across markets and tracking key brand equity metrics
✅ Analyze market and competitor developments, identifying cultural shifts, category trends, and business implications
✅ Identify high-potential audience segments and deliver insights into who the most relevant customers are and how to grow with them
✅ Deliver clear recommendations and strategic narratives that support brand planning, creative development, and business decisions
ASSUMPTION: This role involves a high degree of data analysis and interpretation, as well as strong communication skills to convey insights effectively.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Business Analytics, or a related field
Experience: 3-5 years of experience working on brand-related topics in large organizations or consulting firms
Required Skills:
- Advanced skills in Excel, with experience analyzing large datasets
- Strong communication skills, with the ability to distill complex insights into clear recommendations
- Comfortable working in cross-functional teams and juggling multiple inputs from various stakeholders
- Genuine interest in fashion, trends, and consumer culture, as well as how brands grow through relevance and differentiation
Preferred Skills:
- Experience with brand tracking programs, brand research, or insight tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand & Business Analyst role in Stockholm, the estimated salary range is SEK 40,000 - 60,000 per month (gross).
Benefits:
- 25% Staff discount on all H&M Group brands
- H&M Incentive Program (HIP)
- Competitive compensation and long-term commitment
- Birthday off
- Special gift for childbirth (local market-specific benefits)
Working Hours: Full-time, typically 40 hours per week, with flexibility based on business needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: 1,001-5,000 employees (Global)
Founded: 1947 (as Hennes), 1968 (as H&M)
Company Description:
- H&M Group is a global company of strong fashion brands and ventures
- Focuses on affordable fashion for the many, with a commitment to sustainability
- Operates in 75 geographical markets with 4,801 stores under various brands
Company Specialties:
- Fast-fashion retail
- Sustainable fashion initiatives
- Global brand management
Company Website: hmgroup.com
ASSUMPTION: H&M Group is a well-established retailer with a strong global presence and a commitment to sustainability.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Global Marketing team
Work Arrangement: On-site, full-time, with potential for remote work based on business needs
Growth Opportunities:
- Potential to grow within the Global Marketing team or explore other roles within H&M Group
- Opportunities to work on global projects and collaborate with diverse teams
ASSUMPTION: This role offers opportunities for professional growth and development within the global marketing function.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of over 965,000
- Known for its vibrant culture, historic architecture, and beautiful archipelagos
- Offers a high quality of life, with a strong focus on work-life balance
Work Schedule: Standard business hours, with flexibility based on business needs
ASSUMPTION: The work environment is likely dynamic, collaborative, and fast-paced, reflecting the nature of the fashion retail industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the Global Marketing team
- Final interview with a senior leader or HR representative
Key Assessment Areas:
- Analytical skills and data interpretation
- Communication skills and ability to convey insights effectively
- Cultural fit and passion for fashion and consumer culture
- Problem-solving skills and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your data analysis skills and how you've used them to drive business insights
- Demonstrate your understanding of the fashion industry and H&M Group's brand
ATS Keywords: Brand tracking, data analysis, market research, consumer insights, strategic recommendations, Excel, fashion, trends, consumer culture
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's analytical and problem-solving skills.
🛠️ Tools & Technologies
- Microsoft Excel
- Data visualization tools (e.g., Tableau, Power BI)
- Market research tools (e.g., Mintel, Euromonitor)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Passion for fashion
- Caring for customers
- Will to win
- Trust and respect
- Openness and honesty
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
Self-Assessment Questions:
- How do you stay up-to-date with fashion trends and consumer culture?
- Can you describe a time when you used data analysis to drive business insights?
- How do you handle working with multiple stakeholders and inputs?
ASSUMPTION: H&M Group values candidates who are passionate about fashion, customer-focused, and able to work effectively in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Working with large datasets and complex data analysis
- Balancing multiple inputs and priorities from various stakeholders
- Keeping up with the fast-paced nature of the fashion retail industry
- Adapting to a global work environment with diverse teams
ASSUMPTION: These challenges can be overcome with strong analytical skills, excellent communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Brand Manager: Focuses more on brand strategy and creative development, while this role is more focused on data analysis and insights
- Market Research Analyst: Has a broader scope of market research, while this role is more focused on brand tracking and consumer insights
- Business Analyst: Focuses more on data-driven decision-making across various business functions, while this role is more focused on brand-specific insights
ASSUMPTION: This role is unique in its focus on brand tracking and consumer insights to drive strategic recommendations for brand growth.
📝 Sample Projects
- Conducting a comprehensive brand health audit and developing recommendations for improvement
- Analyzing market trends and competitor activities to identify opportunities for brand differentiation
- Developing and implementing a new brand tracking program to monitor key equity metrics
ASSUMPTION: These projects are examples of the types of initiatives the Brand & Business Analyst may work on, but the specific projects will vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Global Marketing team?
- How does this role collaborate with other functions, such as merchandising, design, and marketing communications?
- What are the most pressing brand challenges facing H&M Group, and how can this role help address them?
- What opportunities are there for professional growth and development within the Global Marketing team?
- How does H&M Group support work-life balance for its employees?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through H&M Group's career page
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on data analysis and consumer insights
- Prepare examples of your data analysis skills and how you've used them to drive business insights
- Demonstrate your understanding of the fashion industry and H&M Group's brand
- Follow up with the hiring manager one week after your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
