Growth Marketer

📌 Core Information

🔹 Job Title: Growth Marketer

🔹 Company: Lovable

🔹 Location: Stockholm, Sweden

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 3-5+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving end-to-end growth strategy across paid and organic acquisition, lifecycle marketing, and product-led growth
• Scaling the growth engine to drive compounding user and revenue growth
• Running paid performance campaigns across multiple platforms and optimizing for ROI and scale
• Building high-converting lifecycle programs and partnering with product teams to unlock PLG opportunities
• Testing, learning, and repeating to continuously improve growth strategies

ASSUMPTION: This role requires a strong focus on data-driven decision making and a deep understanding of growth marketing strategies to succeed.

📋 Key Responsibilities

✅ Lead end-to-end growth strategy across paid and organic acquisition, lifecycle marketing, and product-led growth

✅ Own and scale the growth engine to drive compounding user and revenue growth

✅ Run paid performance campaigns across Meta, Google, TikTok, and emerging platforms, optimizing for ROI and scale

✅ Build high-converting lifecycle programs (email and in-app) to drive activation, monetization, engagement, retention, and expansion

✅ Partner with product teams to unlock PLG opportunities, such as onboarding flows, upsell nudges, and referral programs

✅ Design and analyze A/B tests across the entire user journey, from ad click to annual renewal

✅ Collaborate cross-functionally with Product, Design, and Engineering to ship lovable experiences

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data analysis and interpretation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years of experience in growth, performance, or lifecycle marketing at a high-growth SaaS or subscription business

Required Skills:

• Proven track record of running multi-channel paid campaigns with healthy ROI and rapid experimentation
• Strong chops in lifecycle/email/CRM and personalizing it at scale
• Fluent in CAC, LTV, payback, and funnel metrics
• Experience supporting PLG initiatives through marketing collaborations
• Creative eye and high taste, with a strong understanding of great design principles
• Resourceful and scrappy, with a focus on making things happen
• Clear communicator, fast executor, and sharp strategist

Preferred Skills:

• Experience working with AI-native or builder/creator-focused products
• Previous use of Lovable and ideas for growth already in mind

ASSUMPTION: Candidates with experience in AI-native or builder/creator-focused products may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: SEK 600,000 - 800,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Top of market compensation, including leading cash and equity
• Stock options
• Equity

Working Hours: Full-time (40 hours per week), with flexible remote work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AI software development

Company Size: Lovable is a fast-growing startup with a strong focus on building the strongest technical team in Europe

Founded: 2025 (as per LinkedIn data)

Company Description:

• Lovable is an AI full-stack engineer product that aims to change the world by making AI work in 2025
• The company offers an exceptional work environment where employees can learn, grow, and have the time of their lives
• Lovable provides top of market compensation and is eager to work with the most impactful people in tech

Company Specialties:

• AI full-stack engineering
• Growth marketing
• Product development

Company Website: lovable.dev

ASSUMPTION: Lovable is a global top AI brand that the world is eager to work with, providing a unique network-building opportunity for employees.

📊 Role Analysis

Career Level: Mid-level to senior growth marketing role, with the potential for career growth within the company

Reporting Structure: This role reports directly to the CEO and works cross-functionally with Product, Design, and Engineering teams

Work Arrangement: Remote OK, with flexible remote work arrangements and the option to work on-site

Growth Opportunities:

• Potential to shape the company's culture and be inspired by a place of exceptional talent density
• Opportunity to own what you build and make product-defining decisions
• Chance to build a unique network by working with the most impactful people in tech

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Lovable has a physical office in Stockholm, Sweden, but offers flexible remote work arrangements

Office Location(s): Stockholm, Sweden

Geographic Context:

• Stockholm is the capital and largest city in Sweden, with a vibrant tech industry and a high quality of life
• The city offers a mix of urban and natural environments, with plenty of parks, museums, and cultural attractions
• Stockholm has a humid continental climate, with mild summers and cold, snowy winters

Work Schedule: Full-time (40 hours per week), with flexible remote work arrangements

ASSUMPTION: The flexible remote work arrangement allows employees to balance their work and personal lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Fill in a short form and join an initial exploratory call
• Complete a take-home exercise
• Join a round of interviews to discuss your take-home exercise
• Participate in a trial work session lasting 1/2 days remote/on-site

Key Assessment Areas:

• Growth marketing skills and experience
• Data analysis and interpretation abilities
• Cultural fit and alignment with Lovable's values
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant growth marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving abilities and strategic thinking
• Be ready to discuss your ideas for growing Lovable and driving user and revenue growth

ATS Keywords: Growth marketing, performance marketing, lifecycle marketing, data analysis, email marketing, CRM, CAC, LTV, A/B testing, product-led growth, collaboration, communication, execution, strategy, AI tools, user acquisition, retention, engagement

ASSUMPTION: The application process is designed to assess the candidate's growth marketing skills, cultural fit, and strategic thinking abilities.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Email marketing tools (e.g., Mailchimp, SendGrid)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Google Analytics, Mixpanel)
• AI tools (e.g., Lovable's AI full-stack engineer product)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Change the world, literally
• Work, learn, have the time of your life
• Build a unique network
• Own what you build
• Top of market compensation

Work Style:

• Performance-obsessed
• Product-loving
• Data-enabled
• Collaborative
• Creative

Self-Assessment Questions:

• Do you thrive in a fast-paced, AI-native environment?
• Are you comfortable working with data and using it to inform your decisions?
• Do you have a creative eye and a strong taste for great design?
• Are you resourceful and scrappy, with a focus on making things happen?

ASSUMPTION: Candidates who align with Lovable's values and work style are more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Balancing multiple responsibilities and priorities in a fast-paced environment
• Working with a diverse and distributed team, requiring strong communication and collaboration skills
• Adapting to a rapidly changing market and competitive landscape
• Managing a tight budget and optimizing for ROI in paid performance campaigns

ASSUMPTION: These challenges can be overcome by a strong candidate with a growth mindset, excellent communication skills, and a deep understanding of growth marketing strategies.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Director of Growth, but with a stronger focus on end-to-end growth strategy and a broader range of responsibilities
• Unlike other growth marketing roles, this position requires a deep understanding of AI-native or builder/creator-focused products and a strong alignment with Lovable's mission to make AI work in 2025
• Career paths in growth marketing can vary depending on the company's size, industry, and growth stage, but this role offers significant growth opportunities for the right candidate

ASSUMPTION: This role is unique in its focus on AI-native or builder/creator-focused products and offers a competitive advantage for candidates with relevant experience.

📝 Sample Projects

• Developing and executing a multi-channel paid performance campaign to drive user acquisition and revenue growth
• Designing and implementing an A/B test to optimize the user onboarding flow and improve activation rates
• Partnering with the product team to launch a referral program and drive user engagement and retention

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and the candidate's background.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy for the next 12-24 months, and how this role fits into that plan?
• How does Lovable support the professional development and growth of its employees?
• What is the company's approach to collaboration and cross-functional teamwork?
• How does Lovable measure the success of its growth marketing efforts, and what key performance indicators (KPIs) are most important?
• What is the company's culture like, and how does it support the success of its employees?

ASSUMPTION: These questions are designed to help candidates better understand the company's growth strategy, culture, and approach to employee development and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant growth marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving abilities and strategic thinking
• Be ready to discuss your ideas for growing Lovable and driving user and revenue growth
• Follow up with Lovable one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.