📌 Core Information
🔹 Job Title: Brand & Business Analyst
🔹 Company: H&M Group
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time
🔹 Category: Brand & Business Analysis
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strengthening H&M's brand relevance and long-term growth through strategic insights
- Translating data into actionable insights to guide brand positioning and commercial strategy
- Collaborating with cross-functional teams to drive brand planning and creative development
- Monitoring brand health and competitive landscape across global markets
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a genuine interest in fashion and consumer culture.
📋 Key Responsibilities
✅ Owning, driving, and developing H&M's global brand tracking program to monitor brand health and key equity metrics
✅ Analyzing market and competitor developments to identify emerging opportunities and business implications
✅ Delivering clear recommendations and strategic narratives to support brand planning, creative development, and business decisions
✅ Identifying high-potential audience segments and delivering insights into customer preferences and behaviors
ASSUMPTION: The Brand & Business Analyst will work closely with various teams, including marketing, product, and merchandising, to ensure insights are integrated into business strategies.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Business Analytics, or a related field
Experience: 3-5 years of experience working on brand-related topics in large organizations or consulting firms
Required Skills:
- Advanced Excel skills and experience analyzing large datasets
- Strong communication skills, with the ability to distill complex insights into clear recommendations
- Comfortable working in cross-functional teams and juggling multiple inputs from various stakeholders
- Genuine interest in fashion, trends, and consumer culture
Preferred Skills:
- Experience with brand tracking programs, brand research, or insight tools
ASSUMPTION: Candidates with experience in fast-paced, data-driven environments and a proven track record of driving strategic insights may be particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between 35,000 - 50,000 SEK per month, based on experience and qualifications. This estimate is based on industry standards for similar roles in the Stockholm area.
Benefits:
- 25% Staff discount on all H&M Group brands
- H&M Incentive Program (HIP)
- Competitive compensation and long-term commitment
- Birthday off
- Special gift to celebrate the birth of a child
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: H&M Group operates in the retail and fashion industry, focusing on fast-fashion clothing.
Company Size: H&M Group is a large organization with 1,001-5,000 employees globally.
Founded: H&M Group was founded in 1947 and has since grown into a multinational clothing company with a strong global presence.
Company Description:
- H&M Group focuses on fast-fashion clothing, offering a wide range of products for women, men, teenagers, children, and babies.
- The company operates in 75 geographical markets with 4,801 stores under various brands, including H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, and ARKET.
- H&M Group is committed to sustainability and aims to become a circular and climate-positive business by 2040.
Company Specialties:
- Fast-fashion retail
- Sustainable fashion
- Global brand management
- Omnichannel retailing
Company Website: hmgroup.com
ASSUMPTION: H&M Group's large size and global presence offer applicants the opportunity to work in a dynamic and diverse environment with extensive growth potential.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the organization.
Reporting Structure: The Brand & Business Analyst will report directly to the Global Marketing team and collaborate with various cross-functional teams.
Work Arrangement: On-site, full-time position with standard office hours.
Growth Opportunities:
- Progression within the Global Marketing team or other departments within H&M Group
- Expanding skills and expertise in brand analysis, market research, and data-driven decision-making
- Potential international assignments or relocation opportunities
ASSUMPTION: The Brand & Business Analyst role offers a unique opportunity to gain experience in a global fashion retail environment and contribute to the strategic growth of one of the world's most recognized fashion brands.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Stockholm, Sweden.
Office Location(s): Mäster Samuelsgatan, Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city in Sweden, with a population of approximately 965,000 people.
- The city is known for its vibrant culture, rich history, and beautiful architecture.
- Stockholm offers a high quality of life, with excellent education, healthcare, and recreational opportunities.
Work Schedule: Standard office hours, Monday-Friday, with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: Applicants should be comfortable working in an on-site environment and have the ability to commute to the Stockholm office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the H&M Group career page
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview with the Global Marketing team to discuss qualifications, experience, and career goals
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation abilities
- Cultural fit and alignment with H&M Group's values
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of H&M Group's brand and business by providing specific examples or insights
- Prepare for behavioral and situational interview questions that focus on your analytical, communication, and teamwork skills
ATS Keywords: Brand analysis, data analysis, market research, consumer insights, strategic recommendations, Excel skills, brand tracking, fashion trends, consumer culture
ASSUMPTION: Applicants should be proactive in researching H&M Group's brand, business, and company culture to demonstrate their interest and preparation for the interview process.
🛠️ Tools & Technologies
- Microsoft Excel
- Data visualization tools (e.g., Power BI, Tableau)
- Market research and consumer insights platforms (e.g., Nielsen, Kantar, Euromonitor)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Applicants should be comfortable using data analysis and visualization tools, as well as market research platforms, to effectively perform the job's key responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Leading the way
- Being together
- Thinking sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and proactive
Self-Assessment Questions:
- How do you stay up-to-date with the latest fashion trends and consumer behaviors?
- Can you provide an example of a time when you had to analyze complex data and communicate your findings to a non-technical audience?
- How do you approach working in a cross-functional team environment, and how do you ensure that your insights are effectively integrated into business strategies?
ASSUMPTION: Applicants should be able to demonstrate their alignment with H&M Group's values and work style preferences to ensure a strong cultural fit within the organization.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
- Managing multiple stakeholders and inputs from various teams and departments
- Adapting to changes in the competitive landscape and consumer behavior
- Ensuring the accuracy and reliability of data sources and analysis
ASSUMPTION: Applicants should be comfortable working in a challenging, high-pressure environment and have the ability to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- Compared to other brand analysis roles, this position offers a unique opportunity to work for a global fashion retail leader with a strong focus on sustainability and innovation.
- Applicants with experience in the fashion retail industry may find this role particularly appealing due to the opportunity to work on a well-known and influential brand.
- Career progression opportunities may be more limited in smaller organizations, making H&M Group an attractive choice for long-term growth and development.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and personal preferences when comparing it to similar positions in the industry.
📝 Sample Projects
- Conducting a comprehensive brand audit to assess H&M's brand health and identify areas for improvement
- Analyzing market trends and consumer behavior to inform strategic brand positioning and product development
- Developing and implementing a brand tracking program to monitor key equity metrics and long-term perception trends
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have contributed to brand growth and strategic decision-making in previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Marketing team?
- How does the Brand & Business Analyst role contribute to H&M Group's overall business strategy and growth objectives?
- What opportunities exist for professional development and career growth within the Global Marketing team or other departments within H&M Group?
- How does H&M Group support work-life balance and employee well-being?
- What are the most significant challenges facing the Brand & Business Analyst role in the next 12-24 months, and how can I contribute to addressing them?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their interest in the role and eagerness to contribute to H&M Group's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through H&M Group's career page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview process by researching H&M Group's brand, business, and company culture
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
