Brand & Business Development Manager (m/w/d)

📌 Core Information

🔹 Job Title: Brand & Business Development Manager (m/w/d)

🔹 Company: LIMITD by Wunderproducts GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Manufacturing

🔹 Date Posted: 2025-06-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing new brands from concept to launch
• Conducting product, market, and competitive analyses
• Managing internal brand development from product creation to marketing
• Collaborating closely with artists and influencers

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed.

📋 Key Responsibilities

✅ Develop new brands from concept to launch, including product development, market analysis, and business case creation

✅ Conduct product, market, and competitive analyses, and derive actionable insights

✅ Manage internal brand development from product creation to marketing, including project planning and stakeholder communication

✅ Collaborate closely with artists and influencers to ensure brand authenticity and alignment with target audience

✅ Support price negotiations and market-relevant conversations with the retail sector

✅ Monitor market trends and adjust brand strategies accordingly

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 5-10 years of experience in business development, brand development, or innovation management

Required Skills:

• Strategic thinking and planning
• Market analysis and research
• Project management and stakeholder communication
• Excellent German and English communication skills
• Strong MS Office proficiency
• Experience in working with influencers and artists

Preferred Skills:

• Experience in the consumer goods industry
• Fluency in additional languages
• Strong presentation and negotiation skills

ASSUMPTION: While a background in the consumer goods industry is not strictly required, it would be beneficial for understanding the market and competition.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for this role and location)

Benefits:

• Fair compensation package with 28 vacation days
• Monthly lunch subsidy and public transport subsidy
• Urban Sports Club membership
• Flexible working hours and home office options
• Daily provision of fresh fruits, muesli, beverages, and snacks
• Modern workplace with individual training and development opportunities
• Start-up atmosphere with flat hierarchies, open feedback culture, and team events

Working Hours: Full-time (40 hours per week) with flexible working hours and 3 office days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: LIMITD operates in the manufacturing sector, focusing on consumer goods and social media influencer collaboration

Company Size: Small (11-50 employees) – offers a close-knit team and opportunities for growth

Founded: 2019 – relatively new and rapidly growing

Company Description:

• Develops brands for the Generation Z in collaboration with influencers
• Creates fast-moving consumer goods with clear USPs, optimized for the stationary retail sector
• Focuses on authenticity and engagement with social media communities

Company Specialties:

• Consumer Goods
• Social Media
• Influencer Marketing
• Product Development

Company Website: limitd.com

ASSUMPTION: LIMITD's focus on influencer collaboration and Generation Z target audience makes it an attractive opportunity for candidates interested in the intersection of social media, marketing, and consumer goods.

📊 Role Analysis

Career Level: Mid-level to senior – this role offers opportunities for growth and leadership within the company

Reporting Structure: Reports directly to the management team, with close collaboration with various departments, including marketing, product development, and sales

Work Arrangement: Hybrid (3 office days per week) – offers flexibility and a balance between remote work and in-office collaboration

Growth Opportunities:

• Potential to lead and mentor junior team members as the company grows
• Opportunities to expand responsibilities and take on additional projects or brands
• Possibility to progress into a leadership or management role within the company

ASSUMPTION: As a growing startup, LIMITD offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, centrally located office in Berlin, Germany

Office Location(s): Köpenicker Str. 180, Im Köpibau 11, Berlin, Berlin 10997, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving startup scene
• Excellent public transportation and amenities nearby
• Close proximity to various cultural attractions and entertainment options

Work Schedule: Full-time (40 hours per week) with flexible working hours and 3 office days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-office collaboration, allowing for better work-life integration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the management team
• Final decision and job offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Market analysis and research abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter
• Demonstrate your understanding of the consumer goods industry and influencer marketing
• Prepare examples of market analyses and brand development strategies you've worked on
• Show enthusiasm for the company's mission and values

ATS Keywords: Brand development, business development, market analysis, product development, influencer marketing, consumer goods, Generation Z, strategic thinking, project management

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, and demonstrate their fit with the company's mission and values.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)
• Market research and analysis tools (e.g., Google Trends, SEMrush, or SimilarWeb)
• Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)

ASSUMPTION: Proficiency in these tools is not strictly required but would be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and authenticity
• Collaboration and open communication
• Customer-centric approach

Work Style:

• Entrepreneurial and fast-paced
• Results-driven and focused on execution
• Open and inclusive team environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment?
• Are you comfortable working collaboratively and taking initiative?
• Do you share LIMITD's passion for creating authentic, socially born brands?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and enjoyable working environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, growing startup environment
• Balancing remote work and in-office collaboration effectively
• Navigating the competitive consumer goods market and retail sector

ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and demonstrate strong project management skills to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional brand management roles, this position requires a strong focus on influencer collaboration and Generation Z target audience
• In comparison to other business development roles, this position emphasizes brand development and market analysis
• Career progression in this role may involve leading and mentoring junior team members or expanding responsibilities to additional brands or projects

ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from other brand management or business development positions.

📝 Sample Projects

• Developing a new brand from concept to launch, including product development, market analysis, and business case creation
• Conducting a comprehensive market analysis for an existing brand to identify growth opportunities and adjust brand strategy accordingly
• Managing internal brand development from product creation to marketing, including project planning and stakeholder communication

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have contributed to brand development and growth.

❓ Key Questions to Ask During Interview

• How does LIMITD differentiate its brands in the competitive consumer goods market?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does LIMITD support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how is it supported by the hybrid work arrangement?
• How does LIMITD measure the success of its brands and brand managers?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and company, and their commitment to driving brand success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences, and demonstrate your fit with the company's mission and values
• Prepare examples of market analyses and brand development strategies you've worked on
• Show enthusiasm for the company's mission and values during the interview process
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.