📌 Core Information
🔹 Job Title: Brand Campaign Manager
🔹 Company: SkillLane Technology Public Company Limited
🔹 Location: Bangkok, Bangkok (Hybrid)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading integrated marketing campaigns to elevate brand awareness, engagement, and conversion across all product lines (B2C, TUXSA, and CPD).
- Crafting compelling brand stories and ensuring cohesive brand messaging across all touchpoints.
- Managing a small, agile team of media planners and content creators to bring campaigns to life and drive measurable impact.
- Collaborating with cross-functional teams to align brand goals and ensure consistent messaging.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results and managing a team.
📋 Key Responsibilities
✅ Lead Brand Campaigns: Plan and execute cross-platform brand campaigns and new product launches to drive awareness, consideration, and conversion.
✅ Brand Positioning & Messaging: Define and evolve brand identity, tone of voice, and messaging consistency across all marketing channels.
✅ Media & Channel Strategy: Oversee media planning and execution across Meta, TikTok, YouTube, Google, OOH, events, and partnerships.
✅ KOL & Social PR Management: Build and manage influencer collaborations and social PR programs that align with brand goals.
✅ Creative Direction: Collaborate on storytelling, content themes, and campaign visuals to ensure high engagement and brand fit.
✅ Cross-Channel Consistency: Ensure all content, advertising, and communication adhere to brand guidelines.
✅ Team Leadership: Manage and mentor a team of 4-5, including media planners and content creators.
✅ Audience Insights: Leverage market trends, audience data, and platform analytics to guide creative and channel strategies.
✅ Campaign Performance & Optimization: Track KPIs, analyze campaign performance, and optimize execution to improve ROI and brand impact.
ASSUMPTION: This role involves a mix of strategic planning, creative direction, team management, and performance analysis to drive successful brand campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (Master's degree or MBA would be an asset).
Experience: 5+ years of experience in brand marketing, campaign strategy, or integrated communications.
Required Skills:
- Proven success in running full-funnel marketing campaigns across digital and offline channels.
- Strong grasp of Thai media consumption trends and consumer behavior.
- Hands-on experience in KOL management, PR strategy, and creative storytelling.
- Demonstrated ability to lead a marketing team or cross-functional projects.
- Strong analytical and project management skills; data-driven mindset.
Preferred Skills:
- Experience in Ed-Tech, SaaS, or digital platforms.
- Familiarity with marketing tools such as GA4, Meta Business Suite, or Brandwatch.
ASSUMPTION: Given the role's focus on brand marketing and campaign strategy, candidates should have a strong background in marketing with a proven track record of driving successful campaigns.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Campaign Manager role in Bangkok, the estimated salary range is THB 150,000 - 250,000 per month. Final offer will depend on the candidate's experience and qualifications.
Benefits:
- Health insurance and dental coverage
- Retirement fund contribution
- Performance-based bonuses
- Learning and development opportunities
- Flexible working hours and remote work options
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options available.
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: SkillLane operates in the Ed-Tech industry, focusing on online learning and lifelong education. The company aims to empower individuals to achieve their lifelong goals through continuous learning.
Company Size: SkillLane is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: SkillLane was founded in 2014 and has since grown to become Thailand's leading online learning platform.
Company Description:
- SkillLane is committed to making learning accessible to everyone, with a focus on empowering individuals through continuous learning.
- The company offers a wide range of courses and programs, including online degrees (TUXSA) and professional development (CPD) options.
- SkillLane has been recognized by the Financial Times as a high-growth company in 2021, 2023, and 2024, as well as the Best Company to Work for by HR Asia in 2023.
Company Specialties:
- Online learning platform
- Lifelong learning
- Corporate training
Company Website: http://www.skilllane.com
ASSUMPTION: SkillLane's focus on continuous learning and empowerment makes it an attractive option for candidates interested in the Ed-Tech industry and lifelong education.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the marketing department.
Reporting Structure: The Brand Campaign Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including content creators, media planners, and other marketing specialists.
Work Arrangement: This role is on-site with hybrid work arrangements available, allowing for a balance between office and remote work.
Growth Opportunities:
- Progression to a senior marketing role, such as Marketing Director or Head of Marketing.
- Expanding the team and taking on more responsibilities as the company grows.
- Developing expertise in specific areas of marketing, such as brand strategy, campaign management, or digital marketing.
ASSUMPTION: Given SkillLane's growth and recognition, there are opportunities for career progression and development within the company.
🌍 Location & Work Environment
Office Type: SkillLane's office is located in the Sethiwan Tower in Silom, Bangkok, providing a modern and collaborative work environment.
Office Location(s): 139 Pan Road, Sethiwan Tower, Silom, Bangrak, Bangkok, Bangkok 10500, TH
Geographic Context:
- Bangkok is a vibrant and bustling city with a mix of traditional and modern culture, offering a wide range of dining, entertainment, and shopping options.
- The Silom area is a major commercial district with easy access to public transportation, including the BTS Skytrain and MRT subway systems.
- The office is located near various amenities, such as restaurants, cafes, and shopping centers.
Work Schedule: The work schedule is generally Monday to Friday, 9:00 AM to 6:00 PM, with flexible hours and remote work options available.
ASSUMPTION: The office location and work schedule provide a convenient and comfortable work environment for employees, with opportunities for flexible work arrangements.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the HR department to discuss the role and assess cultural fit.
- In-depth interviews with the hiring manager and other team members to evaluate skills and experience.
- Final interview with the Head of Marketing or another senior leader to discuss the role and make a hiring decision.
Key Assessment Areas:
- Marketing and campaign strategy skills.
- Creativity and storytelling abilities.
- Leadership and team management capabilities.
- Analytical and problem-solving skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience.
- Prepare examples of successful brand campaigns you've led, including challenges faced and results achieved.
- Demonstrate your understanding of the Thai market and consumer behavior in your application materials.
- Showcase your ability to work collaboratively and manage a team in your interview responses.
ATS Keywords: Brand Marketing, Campaign Strategy, Integrated Communications, Media Planning, KOL Management, PR Strategy, Creative Storytelling, Project Management, Data Analysis, Digital Marketing, Content Creation, Team Leadership, Brand Positioning, Social Media, Performance Optimization
ASSUMPTION: The application process is designed to assess the candidate's marketing skills, creativity, leadership abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Google Analytics (GA4)
- Meta Business Suite
- Brandwatch
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred but not required, as training and support will be provided.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: SkillLane is committed to empowering individuals through continuous learning and personal growth.
- Innovation: The company encourages creativity and innovation in all aspects of its operations.
- Collaboration: SkillLane fosters a collaborative work environment, with a focus on teamwork and cross-functional cooperation.
Work Style:
- Dynamic and fast-paced: The company operates in a rapidly changing environment, requiring employees to be adaptable and responsive to new challenges.
- Data-driven: SkillLane makes decisions based on data and analytics, with a focus on continuous improvement and optimization.
- Results-oriented: The company values employees who take initiative, set clear goals, and deliver measurable results.
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working with data and analytics to inform your decision-making?
- Do you have a proven track record of driving results and managing teams?
ASSUMPTION: Candidates who align with SkillLane's values and work style are more likely to succeed in the role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills.
- Balancing strategic planning with hands-on execution, which can be demanding and time-consuming.
- Keeping up with the fast-paced nature of the Ed-Tech industry, requiring continuous learning and adaptation.
- Working in a hybrid environment, which may present unique communication and collaboration challenges.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other brand marketing roles, this position places a greater emphasis on campaign strategy and execution, with a focus on driving measurable results.
- In the Ed-Tech industry, this role requires a strong understanding of Thai consumer behavior and market trends, as well as experience in KOL management and social PR strategies.
- Career progression in this role may involve expanding the team, taking on more responsibilities, or moving into a senior marketing role within the company.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies.
📝 Sample Projects
- Developing and executing a cross-platform brand campaign to launch a new online degree program, including media planning, KOL collaborations, and creative content development.
- Conducting market research and analyzing consumer data to inform brand positioning and messaging strategies.
- Managing a team to create and execute a series of social media campaigns to drive engagement and conversions, with a focus on optimizing performance and ROI.
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Brand Campaign Manager in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
- How does SkillLane support the professional development and growth of its employees, particularly in the marketing department?
- Can you provide examples of successful brand campaigns led by the company, and what made them effective?
- How does SkillLane measure the success of its brand campaigns, and what KPIs are most important for this role?
- What are the biggest challenges facing the Ed-Tech industry in Thailand, and how does SkillLane plan to address them?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the industry, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience, as well as your understanding of the Thai market and consumer behavior.
- Prepare examples of successful brand campaigns you've led, including challenges faced and results achieved.
- If selected for an interview, be prepared to discuss your leadership style, team management approach, and ability to work collaboratively in a hybrid environment.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
