📌 Core Information
🔹 Job Title: Brand Champion
🔹 Company: Tracksuit Limited
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Market Research
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Building strong relationships with customers to ensure they derive maximum value from Tracksuit Dashboards
- Educating customers on how to use brand health data to achieve their brand and marketing goals
- Being the first point of contact for customers regarding Tracksuit Dashboards
- Driving customer retention and growth by identifying expansion opportunities and optimizing the customer journey
ASSUMPTION: This role requires a balance of customer success, account management, and marketing skills. It is ideal for candidates with experience in SaaS, customer success, or account management, who also have a strong understanding of branding and marketing.
📋 Key Responsibilities
✅ Onboard new customers and help them navigate the Tracksuit platform
✅ Provide ongoing support to customers, acting as their primary point of contact
✅ Use knowledge of brands and marketing to communicate insights in Tracksuit data to help grow customers' brands and guide their strategic thinking
✅ Own renewals and identify expansion opportunities to impact Tracksuit’s Net Retention Rate (NRR)
✅ Source customer feedback and seed it into the product team
✅ Look for opportunities to improve and optimize the customer journey
✅ Nurture relationships with customers, predominantly Chief Marketing Officers, Heads of Marketing, Marketing Managers, CEOs, and Founders
✅ Surprise and delight customers with enthusiasm and love for their products and services
ASSUMPTION: The role involves a mix of customer-facing tasks, data analysis, and strategic thinking. It requires strong communication skills, empathy, and a customer-centric mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience and success in a Customer Success or Account Management role, ideally within SaaS
Required Skills:
- Proven understanding of why good branding is critical to a business' success and why it's important to track
- Experience working with CRM & CS tools to optimize customer journeys (Tracksuit uses Vitally and Hubspot)
- Excellent communication skills using a range of tones of voice while interacting with a broad range of customers
- High standards, attention to detail, and a collaborative work style
- Ability to thrive in fast-paced environments and learn new things quickly
Preferred Skills:
- Experience working with consumer brands or market research
- Fluency in additional languages
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: AUD 95,000 - 125,000 per year
Benefits:
- Competitive market rate remuneration reviewed twice annually
- Annual company-wide performance bonus
- Employee Share Option Program (ESOP)
- Progressive health and wellness benefits, including an annual wellness bonus and access to a premium EAP platform
- Generous parental benefits, including 12 weeks of paid parental leave for either caregiver and additional sick leave for IVF
- AUD 1,000 personal L&D budget for each employee, plus additional growth opportunities including mentorships, speaking engagements, and travel
- Flexible working arrangements, with offices in Auckland, Sydney, London, and New York
Working Hours: 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range is based on market research for similar roles in the Sydney area. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Tracksuit operates in the market research industry, focusing on brand tracking and consumer insights. The company is a fast-growing startup with a strong presence in Australasia and expanding globally.
Company Size: Tracksuit has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Tracksuit was founded in 2021, making it a relatively new but rapidly growing company.
Company Description:
- Tracksuit is the common language for companies to measure and communicate the value of brand. The company aims to get brand data in every boardroom.
- Tracksuit offers beautiful, affordable, and always-on brand tracking, taking an old-school, $100k+ market research product and making it 10x easier to use and 10x more affordable.
- Tracksuit works with over 500 epic brands across NZ, AU, USA, Canada, and the UK, such as frank body, MyFitnessPal, Sharesies, Bondi Sands, and more.
Company Specialties:
- Data Analytics
- Strategy
- Insights
- Quantitative Research
- Qualitative Research
- Brand
- Marketing
- Market Research
- and Branding
Company Website: https://www.gotracksuit.com/
ASSUMPTION: Tracksuit's focus on brand tracking and consumer insights makes it an attractive option for candidates interested in marketing, market research, or consumer behavior.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in customer success, account management, or a related field. It offers opportunities for growth and career progression within the company.
Reporting Structure: The Brand Champion reports directly to the Customer Success Manager and works closely with the product and marketing teams.
Work Arrangement: This role is hybrid, with employees expected to work from the office for 3 days per week. The remaining days can be worked remotely.
Growth Opportunities:
- As Tracksuit continues to grow, there may be opportunities for Brand Champions to take on more responsibility or move into management roles.
- The company offers a personal L&D budget and additional growth opportunities, such as mentorships, speaking engagements, and travel.
- Tracksuit's transparent compensation policy ensures that salaries are fair across the entire team, with regular reviews and bonuses based on company performance.
ASSUMPTION: The Brand Champion role is well-suited to candidates looking for a fast-paced, dynamic environment with opportunities for growth and impact.
🌍 Location & Work Environment
Office Type: Tracksuit has beautiful offices in Auckland, Sydney, London, and New York, with a flexible, hybrid work arrangement.
Office Location(s): Sydney, New South Wales, Australia
Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales. It is known for its vibrant culture, diverse communities, and beautiful harbor.
- The city is home to many multinational corporations and offers ample opportunities for career growth and development.
- Sydney has a subtropical climate, with mild winters and warm summers, making it an attractive place to live and work.
Work Schedule: The Brand Champion role follows a standard full-time work schedule, with flexible working arrangements and the option to work remotely for 2 days per week.
ASSUMPTION: Sydney's vibrant culture and diverse communities make it an exciting place to work and live. The hybrid work arrangement offers a good balance between office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the Hiring Manager
- In-depth interview with the Hiring Manager and a member of the team
- Final interview with the CEO
- Offer and onboarding
Key Assessment Areas:
- Customer success and account management skills
- Understanding of branding and marketing principles
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Tracksuit's values
Application Tips:
- Tailor your resume and cover letter to highlight your customer success, account management, and marketing skills.
- Be prepared to discuss specific examples of how you've driven customer retention and growth in previous roles.
- Demonstrate your understanding of Tracksuit's unique value proposition and how you can help customers derive maximum value from the platform.
ATS Keywords: Customer Success, Account Management, Branding, Marketing, CRM, CS Tools, Vitally, Hubspot, Data Analysis, Customer Experience, Problem Solving, Attention to Detail, Empathy, Collaboration, Innovation, Fast-paced Environment
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit. Successful candidates will demonstrate a strong understanding of branding and marketing, excellent communication skills, and a customer-centric mindset.
🛠️ Tools & Technologies
- Vitally (Customer Success and Support Platform)
- Hubspot (CRM and Marketing Automation)
- Tracksuit Dashboard (Brand Tracking Platform)
ASSUMPTION: Familiarity with Vitally and Hubspot is preferred but not required. The Brand Champion will receive training on Tracksuit's proprietary brand tracking platform.
👔 Cultural Fit Considerations
Company Values:
- Kindness
- Ambitious
- Generous
- Smart
- Fun
- Informal
- Practical
- Ready for anything
Work Style:
- Collaborative
- Fast-paced
- Data-driven
- Customer-centric
- Innovative
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy learning new things quickly?
- Are you empathetic and customer-focused, with a strong desire to help customers succeed?
- Do you have a proven track record of driving customer retention and growth in a customer success or account management role?
- Are you passionate about branding and marketing, and eager to help customers derive maximum value from Tracksuit's brand tracking platform?
ASSUMPTION: Tracksuit's culture is built on kindness, ambition, generosity, and smart decision-making. Successful candidates will demonstrate a strong fit with these values and be eager to contribute to the company's growth and success.
⚠️ Potential Challenges
- The role requires a strong understanding of branding and marketing, as well as excellent communication skills. Candidates without relevant experience may struggle to meet the requirements of the role.
- The fast-paced nature of the role may be challenging for candidates who prefer a more structured or predictable work environment.
- The hybrid work arrangement may present challenges for candidates who prefer to work remotely full-time or on-site full-time.
- The role involves working with a diverse range of customers, from Chief Marketing Officers to Founders. Candidates must be comfortable communicating effectively with stakeholders at all levels.
ASSUMPTION: The Brand Champion role is well-suited to candidates who are comfortable working in a fast-paced, dynamic environment and are eager to help customers succeed. Successful candidates will be able to adapt to the role's challenges and thrive in a collaborative, customer-centric culture.
📈 Similar Roles Comparison
- Compared to other customer success or account management roles, the Brand Champion role places a greater emphasis on understanding branding and marketing principles and communicating insights in Tracksuit data to help grow customers' brands.
- Tracksuit's focus on brand tracking and consumer insights sets it apart from other market research companies, offering candidates a unique opportunity to work with a fast-growing startup in a dynamic and innovative industry.
- Career progression in the Brand Champion role may involve moving into management or taking on more responsibility as the company grows. Alternatively, candidates may choose to explore opportunities in other areas of the business, such as marketing, product, or data analysis.
ASSUMPTION: The Brand Champion role is well-suited to candidates looking for a fast-paced, dynamic environment with opportunities for growth and impact. Successful candidates will be able to adapt to the role's unique challenges and thrive in a collaborative, customer-centric culture.
📝 Sample Projects
- Developing a customer onboarding plan to ensure new customers derive maximum value from Tracksuit's brand tracking platform
- Analyzing customer feedback and identifying trends to inform product development and improvement
- Creating a customer retention plan to identify at-risk customers and proactively address their concerns
ASSUMPTION: The Brand Champion role involves a mix of customer-facing tasks, data analysis, and strategic thinking. Successful candidates will be able to adapt to the role's diverse challenges and make a significant impact on customer satisfaction and retention.
❓ Key Questions to Ask During Interview
- Can you describe a time when you helped a customer achieve their brand and marketing goals using data from Tracksuit's brand tracking platform?
- How does Tracksuit support the growth and success of its customers, and how can I contribute to this as a Brand Champion?
- What are the key challenges facing the Brand Champion team, and how can I help address them?
- How does Tracksuit's compensation and benefits package compare to other companies in the market research industry?
- What opportunities are there for growth and development within the Brand Champion role and the company as a whole?
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit. Successful candidates will be able to demonstrate a strong understanding of branding and marketing, excellent communication skills, and a customer-centric mindset.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your customer success, account management, and marketing skills, as well as your understanding of Tracksuit's unique value proposition.
- Prepare for the interview by researching Tracksuit's company culture, values, and mission, as well as the specific challenges facing the Brand Champion team.
- If you are selected for the final interview, be prepared to discuss your approach to customer success, account management, and data analysis, as well as your long-term career goals.
- Follow up with the Hiring Manager within 24 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
