Brand & Comms Manager

📌 Core Information

🔹 Job Title: Brand & Comms Manager

🔹 Company: bp

🔹 Location: Pangbourne, United Kingdom (with remote options for Madrid, Spain; Warsaw, Poland; Bucharest, Romania; Milan, Italy)

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-06-24

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (office and remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing annual brand and marketing communications plans based on global strategies.
• Collaborating with global teams and local stakeholders to deliver creative campaigns and optimize performance.
• Adapting global content to local markets and ensuring brand consistency across all touchpoints.
• Managing budgets and supporting planning to enhance marketing ROI.

ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and adaptability to succeed in a global, matrix organization.

📋 Key Responsibilities

✅ Develop and execute annual brand and marketing communications plans based on global strategies co-created with Networks of Excellence (NoEs).

✅ Tailor content from global toolkits for your market, create local campaign materials when needed, and deliver across the right mix of channels.

✅ Collaborate with the Hub and manage dedicated brand and comms members of the Hub to execute campaigns.

✅ Work with the Hub and agencies to test, measure, and optimize campaigns using A/B testing and other techniques.

✅ Engage local influencers, sponsors, and key partners to amplify your brand’s reach and impact.

✅ Work cross-functionally with marketing, sales, and business teams to align marketing plans with broader commercial goals.

✅ Ensure campaigns meet all local legal, technical, tax, and language standards.

✅ Analyze performance data, share insights with regional teams, and drive continuous improvements.

✅ Provide strategic input and make independent decisions to solve complex challenges.

✅ Stay current with market and channel trends, using insights to enhance campaigns and coach peers.

✅ Manage budgets and support planning to enhance marketing ROI.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Extensive experience (5-10 years) in brand and communications, ideally within a global or matrix organization.

Required Skills:

• Marketing strategy & planning
• Content localization
• Brand management
• Campaign testing (A/B)
• Data & insights analysis
• Regulatory compliance
• Partner collaboration
• Performance tracking & reporting

Preferred Skills:

• Fluency in additional languages
• Experience working in a hybrid or remote team
• Strong presentation and public speaking skills

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the organization and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Marketing Manager role in the UK with 5-10 years of experience)

Benefits:

• Life and Health Insurance
• Medical Care Package
• Flexible Working Options
• Collaboration Spaces

Working Hours: Full-time, typically 37.5 hours per week, with some flexibility for hybrid workers.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the UK with 5-10 years of experience. Actual salary may vary depending on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Oil and Gas. bp is one of the world's leading integrated energy companies, producing and trading oil and gas, as well as generating power from renewable sources.

Company Size: 10,001+ employees. As a large organization, bp offers a wide range of career opportunities and benefits from diverse perspectives and ideas.

Founded: 1909. bp has a long history and a strong global presence, with operations in over 70 countries.

Company Description:

• bp is committed to delivering energy to the world, today and tomorrow, while also working towards a low-carbon future.
• The company focuses on four strategic priorities: safety, operational excellence, delivery, and cash.
• bp values diversity, inclusion, and collaboration, and fosters a culture of high performance and continuous improvement.

Company Specialties:

• Upstream – Oil & Gas Exploration & Production
• Subsurface
• Wells Subsea
• Mechanical, Electrical, Process, Civil, and Drilling, Completion & Intervention Engineers
• Geoscientists
• Professionals in Finance, Business Development, and Procurement
• Communications

Company Website: bp.com

ASSUMPTION: Working for a large, global organization like bp offers opportunities for career growth and development, as well as exposure to diverse teams and projects.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and progression within the marketing function and the broader organization.

Reporting Structure: This role reports to the Regional Marketing Manager and works closely with global teams, local stakeholders, and external partners.

Work Arrangement: Hybrid. This role requires a balance of office and remote work, with some flexibility for the specific location.

Growth Opportunities:

• Progression within the marketing function, such as moving into a senior or leadership role.
• Expanding into related areas, such as market research, customer insights, or digital marketing.
• Gaining experience working on global projects and collaborating with international teams.

ASSUMPTION: Given the global nature of the role and the organization, there are significant opportunities for career growth and development, both within the marketing function and across the broader business.

🌍 Location & Work Environment

Office Type: Hybrid. This role requires a balance of office and remote work, with some flexibility for the specific location.

Office Location(s): Pangbourne, United Kingdom (with remote options for Madrid, Spain; Warsaw, Poland; Bucharest, Romania; Milan, Italy)

Geographic Context:

• The United Kingdom offers a competitive job market, a strong economy, and a high quality of life.
• Madrid, Spain, Warsaw, Poland, Bucharest, Romania, and Milan, Italy, each offer unique cultural experiences and opportunities for personal and professional growth.
• The specific office locations provide access to diverse talent pools and regional markets.

Work Schedule: Full-time, typically 37.5 hours per week, with some flexibility for hybrid workers.

ASSUMPTION: Working in a hybrid environment offers the best of both worlds – the opportunity to collaborate and build relationships in an office setting, combined with the flexibility and convenience of working from home.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview or assessment with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Collaboration and stakeholder management abilities
• Adaptability and cultural awareness
• Marketing expertise and campaign management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Be prepared to discuss your approach to brand management, campaign localization, and performance optimization.
• Demonstrate your understanding of the oil and gas industry and bp's business.

ATS Keywords: Brand Management, Channel Marketing Activation, Customer Segmentation, Developing Creative Marketing Content, Digital Fluency, Generating Customer Insights, Listening, Presenting, Sector, Market, Customer and Competitor Understanding, Using Market Research Effectively, Writing Skills

ASSUMPTION: Given the global nature of the role and the organization, strong communication skills and cultural awareness are essential for success in this position.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: While not explicitly stated, proficiency in relevant marketing technologies and tools is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Operational excellence
• Delivery
• Cash
• Respect for people
• Integrity
• Courage
• Togetherness

Work Style:

• Collaborative and inclusive
• Results-driven and focused on delivery
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, cross-functional environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a proven track record of delivering high-impact marketing campaigns?

ASSUMPTION: Success in this role requires a strong cultural fit with bp's values and work style, as well as a proven track record of delivering results in a dynamic, global environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Adapting to a fast-paced, ever-changing business environment
• Working across different time zones and cultures
• Ensuring brand consistency and compliance across multiple markets

ASSUMPTION: Given the global nature of the role and the organization, strong communication skills, cultural awareness, and adaptability are essential for overcoming these challenges.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on brand management and marketing communications, rather than other marketing specialties such as digital marketing or market research.
• In the oil and gas industry, this role is similar to those of Marketing Manager or Brand Manager, with a focus on global strategy and local execution.
• Career progression in this role could lead to senior marketing or leadership positions within bp or other global organizations.

ASSUMPTION: Understanding the unique aspects of this role and how it compares to related positions is essential for making an informed career decision.

📝 Sample Projects

• Developing and executing a global brand campaign with localized adaptations for multiple markets
• Conducting market research to identify customer segments and inform marketing strategy
• Managing a team to deliver a high-impact event or sponsorship activation

ASSUMPTION: Familiarity with these types of projects and the ability to demonstrate relevant experience will be valuable in the application and interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role collaborate with global teams and local stakeholders?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does bp support the professional development and growth of its marketing employees?
• What are the most challenging aspects of working in a hybrid or remote environment for this role?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the organization, and demonstrate your interest and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare for your interview by researching bp's business and industry trends, and practicing your responses to common marketing interview questions.
• If selected, be prepared to provide examples of your marketing campaigns and their outcomes.
• Follow up with the hiring manager or recruiter within one week of your interview to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.