Brand & Communicatie Specialist

📌 Core Information

🔹 Job Title: Brand & Communicatie Specialist

🔹 Company: TAGGRS

🔹 Location: Heerenveen, Fryslân, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strengthening TAGGRS' brand identity in Europe and playing a crucial role in its growth
• Coordinating all external communication activities and ensuring consistent branding
• Developing and executing strategic communication plans aligned with business objectives
• Creating engaging content and managing social media channels to enhance TAGGRS' public image

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving TAGGRS' brand presence in the European market.

📋 Key Responsibilities

✅ Develop and implement branding strategies to strengthen TAGGRS' identity in Europe

✅ Coordinate and execute external communication activities, ensuring consistent branding across all channels

✅ Create and publish engaging content, such as press releases, client stories, and business proposals, tailored to different target audiences

✅ Plan and initiate communication and promotional campaigns, continuously optimizing based on performance

✅ Coordinate events, trade shows, and public appearances to increase TAGGRS' visibility

✅ Manage TAGGRS' social media channels and contribute to maintaining a positive brand perception

✅ Educate and present to internal teams, shareholders, and the public about developments, updates, and proposals

✅ Measure the effectiveness of campaigns and propose improvements

ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Communication, Marketing, or a related field

Experience: Proven experience (2-5 years) within international SaaS environments

Required Skills:

• Excellent communication skills in English (Dutch is a plus)
• Proven experience with content management systems (e.g., WordPress), email marketing, and social media platforms
• Familiarity with digital tracking tools, such as Google Analytics and HubSpot
• Strong writing skills and creativity
• Proactive attitude and result-oriented mindset

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional European languages

ASSUMPTION: Candidates with experience in the e-commerce or adtech industries may have a competitive edge for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Based on experience and industry standards for mid-level marketing roles in the Netherlands)

Benefits:

• Travel reimbursement (€0.23/km or 100% public transport)
• 24 vacation days
• Clothing package
• Team activities and legendary parties

Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in the Netherlands, considering the required experience and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on data-driven marketing solutions for e-commerce

Company Size: Small (11-50 employees), offering a close-knit team and the opportunity to make a significant impact

Founded: 2022, with a strong focus on growth and innovation

Company Description:

• TAGGRS is an all-in-one SaaS solution for e-commerce SMBs, automating digital marketing and producing personalized ads with data-driven technology
• The company is an official marketing partner of Google and Facebook, with a strong presence in the Korean market and expanding into Europe
• TAGGRS aims to help businesses focus on their core operations while the platform handles their advertising needs

Company Specialties:

• Advertising
• Digital Marketing
• Adtech
• Performance Marketing
• Facebook Advertising
• Google Advertising
• Campaign Optimization
• Dynamic Product Ads
• Data-driven Marketing
• E-commerce
• Funnel Analysis
• Google Analytics
• Martech

Company Website: taggrs.io

ASSUMPTION: TAGGRS' focus on data-driven marketing and automation sets it apart in the e-commerce advertising landscape, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and increased responsibility as TAGGRS expands in Europe

Reporting Structure: This role reports directly to the CEO and works closely with the marketing and sales teams

Work Arrangement: Hybrid, with a flexible work-from-home policy and on-site collaboration at TAGGRS' office in Heerenveen

Growth Opportunities:

• As TAGGRS grows, there will be opportunities to take on more responsibilities and advance within the marketing department
• Expanding TAGGRS' presence in Europe may lead to international travel and project management opportunities
• TAGGRS' focus on innovation and growth creates an environment where employees can continuously learn and develop new skills

ASSUMPTION: The Brand & Communicatie Specialist role is crucial for TAGGRS' European expansion, and successful candidates will have ample opportunities to grow with the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): Heerenveen, Fryslân, Netherlands

Geographic Context:

• Heerenveen is a city in the northern part of the Netherlands, known for its sports facilities and natural surroundings
• The Fryslân region is bilingual (Dutch and Frisian), offering a unique cultural experience
• The Netherlands is a multicultural country with a strong focus on work-life balance and employee well-being

Work Schedule: Full-time (40 hours per week) with flexible hybrid work arrangement, allowing for a balance between on-site collaboration and remote work

ASSUMPTION: TAGGRS' hybrid work arrangement and focus on employee well-being create an attractive work environment for candidates seeking a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant team members
• Final interview with the CEO

Key Assessment Areas:

• Communication skills and ability to tailor messages to different target audiences
• Branding and strategic thinking
• Content creation and social media management skills
• Campaign planning and execution

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of TAGGRS' business and the European e-commerce market
• Prepare examples of your previous branding, content creation, and campaign management work
• Follow up with TAGGRS after submitting your application to express your interest and enthusiasm for the role

ATS Keywords: Branding, communication, content creation, campaign management, social media, marketing strategy, European expansion, e-commerce, advertising, data-driven marketing, Google Analytics, HubSpot

ASSUMPTION: TAGGRS' hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best match for the company's growth objectives.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress)
• Email Marketing Platforms (e.g., Mailchimp, HubSpot)
• Social Media Platforms (e.g., Facebook, LinkedIn, Instagram)
• Digital Tracking Tools (e.g., Google Analytics)
• Marketing Automation Tools (e.g., HubSpot, Marketo)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates with experience using them will have a competitive advantage.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Data-driven decision making
• Continuous learning and improvement

Work Style:

• Proactive and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback
• Data-driven and analytical
• Creative and strategic

Self-Assessment Questions:

• How do you align with TAGGRS' company values, and how have you demonstrated these values in previous roles?
• How comfortable are you working in a hybrid environment, balancing on-site collaboration and remote work?
• How does your personal work style fit with TAGGRS' company culture, and how have you adapted to different work environments in the past?

ASSUMPTION: TAGGRS values candidates who are proactive, collaborative, and data-driven, with a strong focus on continuous learning and improvement.

⚠️ Potential Challenges

• TAGGRS is a growing company, and the Brand & Communicatie Specialist role may involve wearing multiple hats and taking on new responsibilities as the company expands
• TAGGRS' focus on data-driven marketing and automation may require candidates to learn new tools and adapt to a fast-paced, dynamic work environment
• The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring candidates to be proactive and adaptable
• The European e-commerce market is competitive, and the Brand & Communicatie Specialist role may involve navigating complex cultural and linguistic challenges

ASSUMPTION: Successful candidates will be adaptable, proactive, and comfortable working in a dynamic, fast-paced environment, with a strong focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Brand & Communicatie Specialist role at TAGGRS requires a strong focus on data-driven decision making and automation, with a unique emphasis on e-commerce advertising
• TAGGRS' focus on European expansion creates opportunities for international travel and project management, setting it apart from similar roles in the Netherlands
• TAGGRS' emphasis on innovation and growth creates an environment where employees can continuously learn and develop new skills, offering long-term career growth opportunities

ASSUMPTION: The Brand & Communicatie Specialist role at TAGGRS is unique, offering a blend of strategic thinking, tactical execution, and data-driven decision making in the fast-growing e-commerce advertising landscape.

📝 Sample Projects

• Developing and executing a comprehensive branding strategy for TAGGRS' European expansion
• Creating and managing a successful social media campaign to increase TAGGRS' visibility and engagement in the European market
• Planning and executing a series of events and trade shows to showcase TAGGRS' innovative advertising solutions to European e-commerce businesses

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Brand & Communicatie Specialist role, requiring candidates to balance long-term planning with day-to-day execution.

❓ Key Questions to Ask During Interview

• How does TAGGRS plan to expand its presence in the European market, and what role will the Brand & Communicatie Specialist play in this growth?
• What are the key challenges and opportunities facing TAGGRS in the European e-commerce advertising landscape, and how can the Brand & Communicatie Specialist contribute to TAGGRS' success in this market?
• How does TAGGRS support the professional development and growth of its employees, and what opportunities exist for the Brand & Communicatie Specialist to advance within the company?
• What is TAGGRS' approach to work-life balance, and how does the hybrid work arrangement support employee well-being and productivity?
• How does TAGGRS measure the success of its branding and communication efforts, and what key performance indicators (KPIs) will the Brand & Communicatie Specialist be responsible for tracking and optimizing?

ASSUMPTION: These interview questions are designed to assess candidates' strategic thinking, cultural fit, and understanding of TAGGRS' business objectives and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the TAGGRS job listing
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous branding, content creation, and campaign management work to showcase your qualifications
• Follow up with TAGGRS after submitting your application to express your interest and enthusiasm for the role
• Prepare for interviews by researching TAGGRS' business, the European e-commerce market, and the specific challenges and opportunities facing the company in this role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.