πΉ Job Title: Manager, Brand Strategy (Advertising)
πΉ Company: Marina Bay Sands
πΉ Location: Centennial Tower, Singapore
πΉ Job Type: Full-Time
πΉ Category: Hospitality
πΉ Date Posted: June 11, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of brand management, strategic planning, and creative execution. It involves working closely with various teams and stakeholders to ensure brand consistency and excellence.
β Lead the end-to-end brand development process for new signature offerings, ensuring high-quality and on-time delivery
β Translate brand strategy into compelling brand worlds and systemized guidelines for seamless application
β Collaborate with internal teams, external agencies, and partners to align business objectives with world-class creative execution
β Balance high design quality with feasibility, ensuring brand assets are practical for implementation
β Provide ongoing brand counsel to internal teams, maintaining brand consistency at the highest level
β Manage agency contracts and oversee the procurement/production of essential brand assets
β Work closely with Legal to oversee the registration and management of new and existing trademarks
β Train and empower frontline teams to champion and uphold the integrity of our brand identity
β Ensure brand consistency across all guest and operational touchpoints, enhancing brand perception and guest experience
β Oversee and manage the digital brand platform, serving as the central repository for internal and external stakeholders
β Review and approve brand applications and asset releases to ensure alignment with brand standards
β Provide strategic counsel on the development of sub-brands within the approved brand architecture
β Partner with internal teams and external agencies to implement and operationalize the overarching brand strategy
β Shape high-level brand concepts and ideas while executing with precision and finesse
β Evaluate creative, design, and strategic planning efforts to ensure they align with business goals and Marina Bay Sandsβ brand vision
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and attention to detail. It involves managing multiple projects and stakeholders simultaneously.
Education: Bachelorβs degree in any relevant field preferred
Experience: At least 5-7 yearsβ experience with a brand organization or as a brand consultant, or related field
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in brand management, strategic planning, and creative execution are strongly encouraged to apply. Familiarity with the hospitality industry is a plus.
Salary Range: SGD 8,000 - 12,000 per month (Estimated, based on industry standards for the role and experience level)
Benefits:
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on project needs
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
Industry: Hospitality. Marina Bay Sands is a leading integrated resort in Singapore, offering a wide range of entertainment, dining, and retail options, as well as world-class events and conventions.
Company Size: 10,001+ employees. As a large organization, Marina Bay Sands offers numerous opportunities for career growth and development.
Founded: 2010. Marina Bay Sands has been a prominent landmark in Singapore's skyline since its opening, providing exceptional experiences for both locals and tourists.
Company Description:
Company Specialties:
Company Website: http://www.marinabaysands.com
ASSUMPTION: Marina Bay Sands is a well-established company in the hospitality industry, known for its iconic architecture and commitment to exceptional service and sustainability.
Career Level: Mid-level to senior. This role offers opportunities for career growth and development within the brand management and marketing fields.
Reporting Structure: This role reports directly to the Senior Director of Brand Strategy and works closely with various internal teams and external agencies.
Work Arrangement: On-site, full-time position with flexible hours based on project needs. The role may require occasional work on weekends or evenings to support events and initiatives.
Growth Opportunities:
ASSUMPTION: This role offers numerous opportunities for career growth and development within the brand management and marketing fields. Candidates should be proactive in seeking out these opportunities and demonstrating their potential for advancement.
Office Type: Modern, integrated resort with state-of-the-art facilities and amenities
Office Location(s): Centennial Tower, Singapore
Geographic Context:
Work Schedule: Full-time, Monday to Friday, with flexibility based on project needs. The role may require occasional work on weekends or evenings to support events and initiatives.
ASSUMPTION: The work environment at Marina Bay Sands is fast-paced, dynamic, and multicultural. Candidates should be comfortable working in a diverse and collaborative setting, with a focus on delivering exceptional service and experiences for guests.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand development, brand strategy, brand management, creative execution, strategic planning, attention to detail, problem-solving, collaboration, hospitality industry
ASSUMPTION: The application process at Marina Bay Sands is competitive, with a focus on identifying candidates with strong brand management, strategic planning, and creative execution skills. Candidates should tailor their application materials to highlight these skills and provide specific examples of their experience and achievements.
ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and Adobe Creative Suite. Familiarity with brand management software, project management tools, and communication platforms is a plus.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should assess their fit with Marina Bay Sands' company values and work style, as well as their ability to thrive in a fast-paced, dynamic work environment. They should also be proactive in seeking out opportunities for growth and development.
ASSUMPTION: Candidates should be prepared to manage multiple projects and stakeholders simultaneously, balance high design quality with feasibility, and ensure brand consistency across a wide range of touchpoints and platforms. They should also be comfortable working in a fast-paced, dynamic, and multicultural environment.
ASSUMPTION: Candidates should compare this role to other brand management and strategy positions in the hospitality industry, as well as related roles in advertising, marketing, and communications. They should also consider the unique aspects of this role, such as its focus on brand development for new signature products and experiences within an integrated resort setting.
ASSUMPTION: Candidates should provide specific examples of their experience and achievements in brand development and management, focusing on projects that demonstrate their creativity, strategic planning, and attention to detail.
ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview, focusing on the role's responsibilities, growth opportunities, and company culture. They should also be prepared to provide specific examples of their experience and achievements in brand development and management.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.