Manager,​ Brand Strategy (Advertising)

📌 Core Information

🔹 Job Title: Manager, Brand Strategy (Advertising)

🔹 Company: Marina Bay Sands

🔹 Location: Centennial Tower, Singapore

🔹 Job Type: Full-Time

🔹 Category: Hospitality

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand development for new signature products and experiences
• Ensuring brand consistency across all guest and operational touchpoints
• Collaborating with internal teams and external agencies to implement brand strategy
• Providing strategic counsel on brand development and sub-brand creation
• Managing brand assets and trademarks, and overseeing digital brand platforms

ASSUMPTION: This role requires a strong understanding of brand management, strategic planning, and creative execution. It involves working closely with various teams and stakeholders to ensure brand consistency and excellence.

📋 Key Responsibilities

✅ Lead the end-to-end brand development process for new signature offerings, ensuring high-quality and on-time delivery

✅ Translate brand strategy into compelling brand worlds and systemized guidelines for seamless application

✅ Collaborate with internal teams, external agencies, and partners to align business objectives with world-class creative execution

✅ Balance high design quality with feasibility, ensuring brand assets are practical for implementation

✅ Provide ongoing brand counsel to internal teams, maintaining brand consistency at the highest level

✅ Manage agency contracts and oversee the procurement/production of essential brand assets

✅ Work closely with Legal to oversee the registration and management of new and existing trademarks

✅ Train and empower frontline teams to champion and uphold the integrity of our brand identity

✅ Ensure brand consistency across all guest and operational touchpoints, enhancing brand perception and guest experience

✅ Oversee and manage the digital brand platform, serving as the central repository for internal and external stakeholders

✅ Review and approve brand applications and asset releases to ensure alignment with brand standards

✅ Provide strategic counsel on the development of sub-brands within the approved brand architecture

✅ Partner with internal teams and external agencies to implement and operationalize the overarching brand strategy

✅ Shape high-level brand concepts and ideas while executing with precision and finesse

✅ Evaluate creative, design, and strategic planning efforts to ensure they align with business goals and Marina Bay Sands’ brand vision

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and attention to detail. It involves managing multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in any relevant field preferred

Experience: At least 5-7 years’ experience with a brand organization or as a brand consultant, or related field

Required Skills:

• Deep understanding of the branding process
• Strategic management of brand-related projects and teams
• Obsessive attention to detail in brand execution
• Ability to thrive in a fast-moving environment and multi-task effectively
• Strong problem-solving skills and a solutions-oriented mindset
• Excellent communication and collaboration skills

Preferred Skills:

• Experience in the hospitality industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in brand management, strategic planning, and creative execution are strongly encouraged to apply. Familiarity with the hospitality industry is a plus.

💰 Compensation & Benefits

Salary Range: SGD 8,000 - 12,000 per month (Estimated, based on industry standards for the role and experience level)

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Working in a dynamic and multicultural environment

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on project needs

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. Marina Bay Sands is a leading integrated resort in Singapore, offering a wide range of entertainment, dining, and retail options, as well as world-class events and conventions.

Company Size: 10,001+ employees. As a large organization, Marina Bay Sands offers numerous opportunities for career growth and development.

Founded: 2010. Marina Bay Sands has been a prominent landmark in Singapore's skyline since its opening, providing exceptional experiences for both locals and tourists.

Company Description:

• Marina Bay Sands is committed to being a good corporate citizen, driving social impact through its community engagement programme, Sands Cares, and leading environmental stewardship through its global sustainability programme, Sands ECO360.
• The integrated resort has been recognized locally and internationally, receiving over 1,000 awards and accolades to date.
• Marina Bay Sands is dedicated to providing exceptional service and experiences for its guests, with a focus on sustainability and social responsibility.

Company Specialties:

• Hospitality
• Entertainment
• Meetings, Incentives, Conventions, and Exhibitions
• Shopping
• ArtScience Museum
• Food and Beverage
• Celebrity Chef Restaurants

Company Website: http://www.marinabaysands.com

ASSUMPTION: Marina Bay Sands is a well-established company in the hospitality industry, known for its iconic architecture and commitment to exceptional service and sustainability.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for career growth and development within the brand management and marketing fields.

Reporting Structure: This role reports directly to the Senior Director of Brand Strategy and works closely with various internal teams and external agencies.

Work Arrangement: On-site, full-time position with flexible hours based on project needs. The role may require occasional work on weekends or evenings to support events and initiatives.

Growth Opportunities:

• Progression to senior or management roles within the brand management or marketing departments
• Expansion into related fields, such as communications, public relations, or event management
• Opportunities to work on high-profile projects and events, gaining valuable experience and exposure

ASSUMPTION: This role offers numerous opportunities for career growth and development within the brand management and marketing fields. Candidates should be proactive in seeking out these opportunities and demonstrating their potential for advancement.

🌍 Location & Work Environment

Office Type: Modern, integrated resort with state-of-the-art facilities and amenities

Office Location(s): Centennial Tower, Singapore

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia, known for its cleanliness, safety, and vibrant culture
• The location offers easy access to public transportation, shopping, dining, and entertainment options
• The office is situated in the heart of Singapore's Central Business District, providing a dynamic and bustling work environment

Work Schedule: Full-time, Monday to Friday, with flexibility based on project needs. The role may require occasional work on weekends or evenings to support events and initiatives.

ASSUMPTION: The work environment at Marina Bay Sands is fast-paced, dynamic, and multicultural. Candidates should be comfortable working in a diverse and collaborative setting, with a focus on delivering exceptional service and experiences for guests.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Brand management and strategic planning skills
• Creativity and problem-solving abilities
• Communication and collaboration skills
• Attention to detail and quality assurance
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your brand management, strategic planning, and creative execution skills
• Provide specific examples of your experience and achievements in brand development and management
• Demonstrate your understanding of the hospitality industry and Marina Bay Sands' brand
• Prepare questions to ask during the interview, focusing on the role's responsibilities, growth opportunities, and company culture

ATS Keywords: Brand development, brand strategy, brand management, creative execution, strategic planning, attention to detail, problem-solving, collaboration, hospitality industry

ASSUMPTION: The application process at Marina Bay Sands is competitive, with a focus on identifying candidates with strong brand management, strategic planning, and creative execution skills. Candidates should tailor their application materials to highlight these skills and provide specific examples of their experience and achievements.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Brand management software (e.g., Brandfolder, Frontify, Brand24)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and Adobe Creative Suite. Familiarity with brand management software, project management tools, and communication platforms is a plus.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Excellence
• Respect
• Fairness

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and flexible
• Attentive to detail and quality-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong attention to detail and a commitment to quality assurance?
• Are you proactive in seeking out opportunities for growth and development?

ASSUMPTION: Candidates should assess their fit with Marina Bay Sands' company values and work style, as well as their ability to thrive in a fast-paced, dynamic work environment. They should also be proactive in seeking out opportunities for growth and development.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Balancing high design quality with feasibility and practicality
• Ensuring brand consistency across a wide range of touchpoints and platforms
• Working in a fast-paced, dynamic, and multicultural environment

ASSUMPTION: Candidates should be prepared to manage multiple projects and stakeholders simultaneously, balance high design quality with feasibility, and ensure brand consistency across a wide range of touchpoints and platforms. They should also be comfortable working in a fast-paced, dynamic, and multicultural environment.

📈 Similar Roles Comparison

• This role is similar to other brand management and strategy positions in the hospitality industry, with a focus on creative execution and attention to detail
• However, this role is unique in its focus on brand development for new signature products and experiences within an integrated resort setting
• Candidates should compare this role to other brand management and strategy positions in the hospitality industry, as well as related roles in advertising, marketing, and communications

ASSUMPTION: Candidates should compare this role to other brand management and strategy positions in the hospitality industry, as well as related roles in advertising, marketing, and communications. They should also consider the unique aspects of this role, such as its focus on brand development for new signature products and experiences within an integrated resort setting.

📝 Sample Projects

• Developing a comprehensive brand strategy for a new signature restaurant or retail concept
• Creating a brand style guide and ensuring consistent application across all touchpoints and platforms
• Managing the brand development process for a high-profile event or promotion

ASSUMPTION: Candidates should provide specific examples of their experience and achievements in brand development and management, focusing on projects that demonstrate their creativity, strategic planning, and attention to detail.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for brand development projects at Marina Bay Sands?
• How does this role collaborate with other internal teams and external agencies to ensure brand consistency and excellence?
• What opportunities are there for growth and development within the brand management and marketing departments?
• How does Marina Bay Sands support work-life balance for its employees?
• Can you provide an example of a successful brand development project at Marina Bay Sands, and how it was executed?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview, focusing on the role's responsibilities, growth opportunities, and company culture. They should also be prepared to provide specific examples of their experience and achievements in brand development and management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management, strategic planning, and creative execution skills
• Prepare for your interview by researching Marina Bay Sands' brand and industry trends, and practicing your responses to common interview questions
• Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role
• If you are offered the position, consider negotiating your salary and benefits package based on industry standards and your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.