Brand Communications Lead - Brand, Audio & Home Visits

📌 Core Information

🔹 Job Title: Brand Communications Lead - Brand, Audio & Home Visits

🔹 Company: Specsavers

🔹 Location: Fareham, Hampshire, United Kingdom

🔹 Job Type: Full-time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (Home-based unless close to an office in Nottingham or Whiteley, Office-based in Guernsey)

🚀 Job Overview

Key aspects of this role include:

• Leading brand, audio, and home visits campaigns across all marketing channels
• Transforming business strategies into exciting marketing activities
• Ensuring content and campaigns are bold, on-brand, and deliver the unique Specsavers impact
• Innovating and exploring new creative approaches to keep engagement and attention high
• Collaborating with channel specialists, the Creative Capability Hub, and third-party agencies

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Leading the development and execution of brand, audio, and home visits campaigns across all marketing channels

✅ Transforming business strategies into exciting marketing activities that shine across broadcast, PR, and social channels

✅ Planning and managing campaign and content production to ensure our content and campaigns are bold, on-brand, and deliver the unique Specsavers impact

✅ Defining the role of brand communications in delivering always-on and campaign activity across through-the-line channels

✅ Setting and managing the budget for brand awareness and consideration activities across audiology

✅ Overseeing managers' briefing requirements for agencies and the Specsavers creative hub

✅ Leading the sign-off on content, identifying areas of concern or risk, and providing solutions to the Head of Brand Communications

ASSUMPTION: This role involves frequent travel across the UK and Guernsey for team meetings, shoots, and working with partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in marketing communications, with a solid background in social media, PR, and broadcast

Required Skills:

• Proven experience in leading brand campaigns
• Excellent project management and stakeholder management skills
• Strong data analysis skills to measure performance
• Knowledge of the marketing digital landscape
• Ability to stay ahead of industry trends, audience behaviours, and competitor activities

Preferred Skills:

• Experience working with third-party agencies
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the retail or optical industry may have an advantage.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (Estimated based on industry standards for a Marketing Manager role in the UK)

Benefits:

• 25 days holiday per year, plus bank holidays
• Pension scheme
• Life assurance
• Health cash plan
• Employee discount on Specsavers products

Working Hours: Full-time, 37.5 hours per week, Monday to Friday. Flexible working arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Optical)

Company Size: Medium (158 employees)

Founded: 1984

Company Description:

• Specsavers is a multinational optical retail chain
• Founded in 1984 by Doug and Mary Perkins in Guernsey
• Operates in over 10 countries worldwide

Company Specialties:

• Optical retail
• Hearing services
• Health and wellness

Company Website: www.specsavers.com

ASSUMPTION: Specsavers is a well-established company with a strong brand presence in the optical retail industry.

📊 Role Analysis

Career Level: Mid-level to senior marketing role

Reporting Structure: Reports directly to the Head of Brand Communications

Work Arrangement: Remote OK (Home-based unless close to an office in Nottingham or Whiteley, Office-based in Guernsey)

Growth Opportunities:

• Progression to a Head of Brand Communications role
• Expanding responsibilities within the marketing department
• International opportunities within the Specsavers group

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the wider Specsavers group.

🌍 Location & Work Environment

Office Type: Hybrid (Home-based or office-based)

Office Location(s): Fareham, Nottingham, Whiteley, Guernsey

Geographic Context:

• Fareham is located in Hampshire, on the south coast of England
• Nottingham and Whiteley are located in the East Midlands and South East England, respectively
• Guernsey is a British Crown dependency located in the English Channel

Work Schedule: Full-time, 37.5 hours per week, Monday to Friday. Flexible working arrangements may be available.

ASSUMPTION: The location of this role may require frequent travel across the UK and Guernsey for team meetings, shoots, and working with partners.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face or video interview with the hiring manager
• Final interview with the Head of Brand Communications

Key Assessment Areas:

• Marketing and communication skills
• Project management and stakeholder management experience
• Data analysis and problem-solving skills
• Cultural fit and alignment with Specsavers' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and communication experience
• Prepare examples of successful brand campaigns you've led in the past
• Research Specsavers' brand and values to demonstrate your cultural fit

ATS Keywords: Brand Communications, Marketing, Social Media, PR, Broadcast, Storytelling, Project Management, Stakeholder Management, Data Analysis, Digital Marketing, Campaign Management, Content Production, Innovation, Audience Insights, Creative Strategy, Collaboration

ASSUMPTION: The application process for this role may be subject to change, and it's essential to monitor the Specsavers careers website for updates.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Hootsuite, Mailchimp)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the projects they work on.

👔 Cultural Fit Considerations

Company Values:

• Passionate about customers
• Committed to professionalism
• Supportive of colleagues
• Innovative in our approach

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering excellence

Self-Assessment Questions:

• How do you demonstrate passion for customers in your work?
• Can you provide an example of a time when you had to adapt to a significant change in a project?
• How do you ensure that your work aligns with the company's values and contributes to its success?

ASSUMPTION: Candidates who can demonstrate a strong cultural fit with Specsavers' values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Collaborating effectively with remote teams and stakeholders
• Adapting to changes in business strategies and priorities
• Balancing the demands of brand, audio, and home visits campaigns

ASSUMPTION: The potential challenges of this role may vary depending on the candidate's experience and the specific projects they work on.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Brand Manager role in other companies
• However, it has a specific focus on brand, audio, and home visits campaigns within the optical retail industry
• Career progression in this role may lead to a Head of Brand Communications or Marketing Director role

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company and industry.

📝 Sample Projects

• Developing and executing a brand awareness campaign for Specsavers' hearing services
• Managing a team to create and distribute engaging content for Specsavers' social media channels
• Collaborating with agencies to produce a high-quality TV advertisement for Specsavers

ASSUMPTION: The specific projects that the successful candidate will work on may vary depending on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a brand campaign at Specsavers?
• How does the brand team collaborate with other departments, such as product and sales?
• What are the most significant challenges facing the brand team currently, and how can this role help address them?
• How does Specsavers support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of brand campaigns at Specsavers?

ASSUMPTION: The specific questions that the candidate should ask during the interview may vary depending on their individual needs and the information provided during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Specsavers careers website
• Tailor your resume and cover letter to highlight your relevant marketing and communication experience
• Prepare examples of successful brand campaigns you've led in the past
• Research Specsavers' brand and values to demonstrate your cultural fit
• Follow up with the Specsavers recruitment team one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.