Brand Communications Manager

📌 Core Information

🔹 Job Title: Brand Communications Manager

🔹 Company: Reform

🔹 Location: Copenhagen, Denmark

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing & Communications

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing and executing communication efforts across Reform's owned and paid channels
• Shaping the brand voice and telling stories that resonate with the audience
• Collaborating with cross-functional teams to create compelling content and campaigns
• Developing and implementing editorial calendars and content frameworks

ASSUMPTION: This role requires a strong background in brand communications, copywriting, or a related field. The ideal candidate will have a proven track record of creating engaging content and managing communication channels.

📋 Key Responsibilities

✅ Manage Reform’s organic social media presence, from concept and planning to posting and engaging with the community

✅ Own the global newsletter setup, including recurring formats, automated flows, and campaign-specific sends

✅ Serve as Reform’s lead copywriter across digital channels, crafting content for newsletters, social platforms, landing pages, and journal stories

✅ Ideate and co-develop new brand-aligned content formats across various categories

✅ Collaborate with the marketing team to plan and build landing pages that combine strong storytelling, intuitive flow, and thoughtful user experience

✅ Partner with the PR and regional teams to ensure content feels globally consistent while locally relevant

✅ Help refine and implement tone of voice guidelines and serve as a voice of consistency across the organization

ASSUMPTION: This role requires strong writing skills, creativity, and the ability to adapt tone and voice to fit Reform’s communication style. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 3-7 years of experience working with social media, editorial content, copywriting, or brand storytelling, ideally in the design, lifestyle, or cultural space

Required Skills:

• Excellent written and verbal communication skills in English
• Strong conceptual skills and ability to tell stories in a simple yet original way
• Proficient in using social media platforms, email marketing tools, and content management systems
• Ability to create structure and editorial calendars
• Deep appreciation for design, architecture, craftsmanship, and the way people live in real spaces
• Proactive, independent, and comfortable taking ownership while collaborating closely across disciplines

Preferred Skills:

• Fluency in additional languages
• Experience working with global brands
• Knowledge of the Danish design industry

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their writing and content creation skills. They should also be able to demonstrate their ability to manage communication channels and collaborate effectively with teams.

💰 Compensation & Benefits

Salary Range: DKK 450,000 - 600,000 per year (approximately EUR 60,000 - 80,000 or USD 65,000 - 87,000). This range is based on market research for mid-level marketing and communications roles in Copenhagen.

Benefits:

• Competitive salary and benefits package
• Opportunity to work in a creative and collaborative environment
• Chance to shape the brand voice of a leading design brand across global markets
• Office located in Copenhagen, close to cultural life, public transport, and many of the kitchens and spaces Reform has helped bring to life

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM). Some flexibility may be available for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package may include health insurance, retirement plans, and other perks common to the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Design Services. Reform collaborates with internationally acclaimed architects and designers to create modern kitchen spaces and push the boundaries of the industry.

Company Size: Medium (51-200 employees). This size allows for a collaborative and creative team environment while offering ample opportunities for growth and impact.

Founded: 2014. In the past decade, Reform has established itself as a leading Danish cabinetry company, collaborating with renowned architects and designers to create spaces that are accessible, personal, and built to last.

Company Description:

• Reform designs kitchens and storage solutions rooted in Scandinavian design principles
• Collaborates with internationally acclaimed architects and designers to create spaces that are accessible, personal, and built to last
• Committed to meeting high standards of social and environmental responsibility as a B Corp-certified company
• Defines itself by curiosity, collaboration, craftsmanship, and a deep respect for how people actually live

Company Specialties:

• Design
• Architecture
• Nordic design
• Scandinavian design
• Interior design
• Extraordinary design
• Reasonable price
• Kitchen design
• Wardrobe
• Living room
• Kitchen
• Styling
• Storage solutions
• Interior solutions
• And storage design

Company Website: http://www.reformcph.com/

ASSUMPTION: Reform's commitment to design, collaboration, and sustainability makes it an attractive employer for candidates interested in the design industry and socially responsible companies.

📊 Role Analysis

Career Level: Mid-level. This role offers an opportunity to grow and make a significant impact on Reform's brand communications.

Reporting Structure: The Brand Communications Manager will report to the Head of Marketing and work closely with a team of marketers, creatives, and brand thinkers.

Work Arrangement: On-site (Hybrid). This role requires a presence in the Copenhagen office, with some flexibility for remote work.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing team
• Opportunity to shape the brand voice and communications strategy for a global brand
• Chance to collaborate with internationally acclaimed architects and designers

ASSUMPTION: This role offers ample opportunities for growth and development within the marketing and communications field. The ideal candidate will be proactive and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Modern office space in Copenhagen, Denmark

Office Location(s): Otto Busses Vej 5A, Copenhagen, Copenhagen SV 2450, DK

Geographic Context:

• Copenhagen is the capital and most populated city in Denmark
• The city is known for its design, architecture, and quality of life
• Copenhagen is home to a vibrant cultural scene, including museums, galleries, and music venues

Work Schedule: Standard office hours with some flexibility for the right candidate

ASSUMPTION: Copenhagen offers a high quality of life, with a strong design industry and vibrant cultural scene. The ideal candidate will be excited about the opportunity to live and work in this dynamic city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Head of Marketing and a member of the marketing team
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Writing and communication skills
• Creativity and originality
• Collaboration and teamwork
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include examples of your writing and content creation work
• Demonstrate your understanding of Reform's brand and values

ATS Keywords: Brand Communications, Copywriting, Social Media Management, Email Marketing, Content Creation, Storytelling, Collaboration, Visual Thinking, Editorial Planning, User Experience, Tone of Voice, Design Appreciation, Proactivity, Independence, Curiosity, Craftsmanship

ASSUMPTION: Reform's application process is designed to assess the candidate's writing and communication skills, as well as their cultural fit with the company. The ideal candidate will be proactive, creative, and able to adapt their tone and voice to fit Reform's communication style.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, LinkedIn, Facebook)
• Email marketing tools (e.g., Mailchimp, Campaign Monitor)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will be comfortable learning new platforms and tools as needed. They should have experience using social media platforms, email marketing tools, and content management systems.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Collaboration
• Craftsmanship
• Respect for how people actually live

Work Style:

• Creative and collaborative
• Proactive and independent
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a deep appreciation for design, architecture, and the way people live in real spaces?
• Are you comfortable taking ownership of projects and working independently?
• Can you adapt your tone and voice to fit Reform's communication style?

ASSUMPTION: The ideal candidate will be curious, collaborative, and able to adapt their work style to fit Reform's values and culture.

⚠️ Potential Challenges

• Managing multiple communication channels and deadlines
• Adapting tone and voice to fit Reform's brand guidelines
• Collaborating effectively with cross-functional teams
• Working in a fast-paced and dynamic environment

ASSUMPTION: The ideal candidate will be proactive, organized, and able to manage multiple priorities and deadlines. They should also be comfortable working in a collaborative and dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on non-press brand communications
• This role offers the opportunity to shape the brand voice and communications strategy for a global design brand
• Career progression may include leadership roles within the marketing team or related fields

ASSUMPTION: This role offers unique opportunities for growth and impact within the marketing and communications field. The ideal candidate will be proactive and eager to take on new challenges.

📝 Sample Projects

• Developing and implementing an editorial calendar for Reform's social media channels
• Creating a brand voice guide that outlines Reform's tone, voice, and messaging guidelines
• Collaborating with the marketing team to create landing pages that combine strong storytelling, intuitive flow, and thoughtful user experience

ASSUMPTION: These sample projects are designed to assess the candidate's ability to create structure, manage communication channels, and collaborate effectively with teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Reform approach collaboration and feedback within the team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Reform support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, team dynamics, and company culture. The ideal candidate will be proactive, curious, and able to adapt to new environments.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application and motivational letter through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include examples of your writing and content creation work
• Prepare a portfolio or examples of your work, if applicable
• Follow up with the HR department one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.