📌 Core Information
🔹 Job Title: Brand Communications Manager
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time, Hybrid
🔹 Category: Financial Services
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option (3 days remote)
🚀 Job Overview
Key aspects of this role include:
- Develop and execute PR and partnership strategies to increase brand visibility
- Create engaging content for various platforms, including news, articles, emails, and social media
- Build and maintain relationships with media, partners, and other stakeholders
- Analyze results and optimize communication efforts based on performance data
ASSUMPTION: This role requires a strong background in PR and content creation, with a focus on digital platforms and media relations. Experience in the financial services industry is a plus but not required.
📋 Key Responsibilities
✅ Develop and implement PR and partnership strategies to enhance brand reputation and increase media coverage
✅ Create engaging and informative content for various platforms, including news articles, blog posts, emails, and social media
✅ Establish and maintain relationships with media, partners, and other stakeholders to maximize brand exposure
✅ Analyze performance data and adjust communication strategies to optimize results
✅ Collaborate with internal teams to ensure consistent messaging and branding across all communication channels
ASSUMPTION: This role requires strong writing skills, strategic thinking, and the ability to build and maintain relationships with external parties.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, or a related field
Experience: 2-5 years of experience in PR, content creation, or a related role
Required Skills:
- Excellent written and verbal communication skills in Portuguese and English
- Strong strategic thinking and planning abilities
- Proven experience in PR and media relations
- Ability to analyze data and make data-driven decisions
- Strong organizational skills and attention to detail
Preferred Skills:
- Experience in the financial services industry
- Knowledge of SEO, email marketing, and social media management
- Fluency in additional languages
ASSUMPTION: Candidates with a background in journalism or marketing are encouraged to apply. Relevant experience in a similar role is more important than the specific industry background.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for the role and location)
Benefits:
- Hybrid work arrangement (3 days remote, 2 days on-site)
- Team events and activities
- Direct collaboration with leadership
- Creative freedom and opportunities for professional growth
Working Hours: Full-time, 40 hours per week, with flexible hours and the possibility of remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. The company operates in the competitive Portuguese market for financial products and services, focusing on helping consumers make informed decisions and save money.
Company Size: Small to medium-sized (51-200 employees). This size allows for a more agile and dynamic work environment, with opportunities for growth and impact.
Founded: 2015. The company has established itself as a trusted and independent platform for comparing and analyzing financial products and services.
Company Description:
- ComparaJá is a free, online platform that simplifies the process of finding, negotiating, and obtaining the best credit, debit, savings, energy, and telecommunication contracts, as well as insurance policies.
- The platform allows users to compare offers from various providers, simulate different scenarios, and make informed decisions based on their personal profiles.
- ComparaJá aims to help consumers save time and money by providing a user-friendly and transparent comparison tool.
Company Specialties:
- Credit and debit products
- Savings accounts
- Energy and telecommunication contracts
- Insurance policies
Company Website: https://www.comparaja.pt
ASSUMPTION: As a relatively young company, ComparaJá offers opportunities for growth and innovation in the competitive financial services market.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for professionals with 2-5 years of experience in PR, content creation, or a related field, looking to advance their careers in the financial services industry.
Reporting Structure: The Brand Communications Manager will report directly to the Founder, Managing Director, and Head of Marketing, providing ample opportunities for collaboration and growth.
Work Arrangement: Hybrid. The role offers a flexible work arrangement with 3 days of remote work and 2 days on-site in Lisbon.
Growth Opportunities:
- Developing and implementing successful PR and partnership strategies can lead to increased visibility and recognition within the company.
- Expanding skills in content creation, data analysis, and stakeholder management can open up opportunities for career advancement within the marketing department or the company as a whole.
- Building strong relationships with media, partners, and other stakeholders can lead to new opportunities and collaborations for the company.
ASSUMPTION: This role offers a unique opportunity to work closely with leadership and make a significant impact on the company's brand and reputation.
🌍 Location & Work Environment
Office Type: Hybrid. The company offers a flexible work arrangement with 3 days of remote work and 2 days on-site in Lisbon.
Office Location(s): Praça de Alvalade, Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic landmarks, and a mild Mediterranean climate.
- The Praça de Alvalade office is located in a bustling commercial district, with easy access to public transportation and amenities.
- The hybrid work arrangement allows for a better work-life balance and the opportunity to work from home or other locations as needed.
Work Schedule: Full-time, with flexible hours and the possibility of remote work
ASSUMPTION: The hybrid work arrangement provides a good balance between collaboration and flexibility, allowing employees to work from home or the office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the leadership team
Key Assessment Areas:
- Communication skills and ability to create engaging content
- Strategic thinking and planning abilities
- Experience in PR and media relations
- Data analysis and interpretation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Provide examples of your previous work, such as press releases, articles, or social media campaigns.
- Demonstrate your understanding of the financial services industry and the company's mission and values.
ATS Keywords: PR, content creation, partnership management, media relations, strategic planning, data analysis, financial services, brand communications
ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, strategic thinking, and relevant experience in PR and content creation.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- PR and media monitoring tools (e.g., Mention, Brand24)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the company's internal policies.
👔 Cultural Fit Considerations
Company Values:
- Transparency and honesty
- Customer-centric approach
- Continuous learning and improvement
- Collaboration and teamwork
Work Style:
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and collaboration skills
- Ability to work independently and in a team environment
Self-Assessment Questions:
- Do you have experience in PR and content creation, and are you comfortable working in a fast-paced, dynamic environment?
- Are you able to work independently and manage multiple projects simultaneously?
- Do you have strong communication skills and the ability to build and maintain relationships with external parties?
ASSUMPTION: Candidates who align with the company's values and work style are more likely to succeed in this role and contribute to the company's growth and success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Building and maintaining relationships with external parties, including media, partners, and other stakeholders
- Analyzing data and making data-driven decisions to optimize communication strategies
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Marketing Communications Manager or PR Specialist, with a focus on brand communications and content creation in the financial services industry.
- Compared to other roles in the industry, this position offers a unique opportunity to work closely with leadership and make a significant impact on the company's brand and reputation.
- Career progression may include advancing to a senior marketing or communications role within the company or moving into a related field, such as corporate communications or public affairs.
ASSUMPTION: This role offers a unique opportunity for career growth and development within the financial services industry.
📝 Sample Projects
- Developing and implementing a successful PR campaign to launch a new product or service
- Creating engaging content for various platforms, including news articles, blog posts, emails, and social media, to promote the company's brand and offerings
- Building and maintaining relationships with media, partners, and other stakeholders to maximize brand exposure and increase market share
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on strategic thinking, communication, and stakeholder management.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company measure the success of its PR and communication efforts, and how can this role contribute to improving those metrics?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These questions demonstrate the candidate's interest in the company's success and their ability to contribute to its growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your previous work, such as press releases, articles, or social media campaigns, to demonstrate your abilities.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
