Organic Growth Marketing

📌 Core Information

🔹 Job Title: Organic Growth Marketing

🔹 Company: ComparaJá

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing inbound marketing strategies to drive sustainable organic traffic growth and lead generation.
• Collaborating with content, development, and marketing teams to implement SEO best practices.
• Analyzing data and interpreting metrics to make data-driven decisions.
• Improving website performance through technical SEO, on-page optimization, and link building strategies.

ASSUMPTION: This role requires a strong analytical mindset and proactive approach to achieve results. Experience in SEO, particularly in competitive environments, is highly valued.

📋 Key Responsibilities

✅ Create and optimize inbound marketing strategies to ensure sustainable organic traffic growth and lead generation.

✅ Collaborate with content, development, and marketing teams to implement SEO best practices.

✅ Analyze data and interpret metrics to make data-driven decisions and improve website performance.

✅ Improve website performance through technical SEO, on-page optimization, and link building strategies.

✅ Stay updated with the latest SEO trends and best practices.

ASSUMPTION: This role requires a strong understanding of SEO principles, tools, and best practices. Familiarity with the financial services industry is a plus.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in SEO, with a focus on organic growth and lead generation.

Required Skills:

• Proven experience in SEO, with a strong focus on organic growth and lead generation.
• Excellent analytical and problem-solving skills.
• Strong communication and teamwork skills.
• Fluency in Portuguese and English, both written and spoken.
• Proficient in using SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush.

Preferred Skills:

• Experience with CMS Storyblok.
• Familiarity with mobile optimization and A/B testing for SEO.
• Experience working with websites in the comparison, fintech, or related sectors.

ASSUMPTION: Candidates with a strong analytical mindset, proactive approach, and a passion for helping Portuguese consumers make better financial decisions are highly sought after.

💰 Compensation & Benefits

Salary Range: €30,000 - €45,000 per year (based on experience and market standards for SEO roles in Lisbon)

Benefits:

• Hybrid work arrangement (3 days on-site in Lisbon)
• Breakfast on Fridays
• Annual events and team-building activities
• Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
• Chance to learn about important financial decisions and work with industry experts

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The salary range is estimated based on market standards for SEO roles in Lisbon, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. ComparaJá is a platform that simplifies the process of finding, negotiating, and obtaining the best credit, debit, savings, energy, and telecom contracts, as well as insurance policies.

Company Size: 51-200 employees. This size allows for a dynamic work environment with opportunities for growth and collaboration.

Founded: 2015. ComparaJá has been helping Portuguese consumers make informed financial decisions for nearly a decade.

Company Description:

• ComparaJá is a free, independent online platform that offers consumers the ability to compare and analyze financial products and services.
• The company's mission is to help consumers make informed decisions about their finances by providing impartial, rigorous, and independent information about various products and services.
• ComparaJá aims to be the go-to platform for personal finance in Portugal, helping consumers save time and money while making informed decisions.

Company Specialties:

• Credit and debit cards
• Personal loans
• Savings accounts
• Energy and telecom contracts
• Insurance

Company Website: https://www.comparaja.pt

ASSUMPTION: ComparaJá's focus on helping consumers make better financial decisions aligns with the values of the ideal candidate for this role.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department.

Reporting Structure: The Organic Growth Marketing role reports directly to the Head of Marketing.

Work Arrangement: Hybrid. The role requires on-site presence for 3 days per week, with the option to work remotely for the remaining 2 days.

Growth Opportunities:

• Learning about various financial products and services
• Developing skills in SEO, data analysis, and marketing
• Collaborating with cross-functional teams to improve website performance and user experience

ASSUMPTION: This role offers numerous opportunities for professional growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: On-site (3 days per week) with remote work options (2 days per week)

Office Location(s): Praça de Alvalade, Lisbon

Geographic Context:

• Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic sites, and a mild Mediterranean climate.
• The Praça de Alvalade office is located in a modern and well-connected area of Lisbon, with easy access to public transportation and amenities.
• Lisbon's cost of living is generally lower than other major European cities, offering a high quality of life at an affordable price.

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical SEO assessment
• On-site or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• SEO knowledge and experience
• Analytical and problem-solving skills
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company mission
• Prepare for technical SEO questions and be ready to discuss your approach to data analysis and decision-making
• Demonstrate your passion for helping consumers make better financial decisions

ATS Keywords: SEO, organic growth, lead generation, data analysis, marketing, financial services, comparison platform, Lisbon, hybrid work, on-site, remote

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on SEO experience and cultural fit.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• Screaming Frog
• Ahrefs
• SEMrush
• Storyblok (CMS)
• HTML, CSS, JavaScript

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity and transparency
• Customer focus
• Continuous improvement
• Collaboration and teamwork
• Innovation and adaptability

Work Style:

• Data-driven and analytical
• Proactive and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you stay up-to-date with the latest SEO trends and best practices?
• Can you describe a time when you had to analyze data to make a decision, and what was the outcome?
• How do you approach working with cross-functional teams to implement SEO best practices?

ASSUMPTION: Candidates who demonstrate a strong alignment with ComparaJá's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Keeping up with the latest SEO trends and algorithm changes
• Balancing on-site collaboration and remote work effectively
• Managing multiple projects and priorities simultaneously
• Working with a diverse range of stakeholders, including content, development, and marketing teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role focuses more on organic growth and lead generation than paid advertising or content creation.
• ComparaJá's comparison platform model is unique, offering a mix of SEO, data analysis, and marketing skills.
• Career progression in this role could lead to senior marketing positions or specialized SEO roles within the company.

ASSUMPTION: This role offers a unique blend of skills and experiences, with opportunities for growth and development within the marketing department.

📝 Sample Projects

• Conducting a comprehensive SEO audit of the ComparaJá website and implementing recommended changes
• Developing and executing a link-building campaign to improve website authority and organic traffic
• Analyzing user behavior data to identify opportunities for on-page optimization and improved user experience

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does ComparaJá approach user privacy and data protection in its services and products?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does ComparaJá support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a proactive approach to understanding the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant SEO experience and skills
• Write a cover letter that demonstrates your understanding of the role and company mission
• Prepare for technical SEO questions and be ready to discuss your approach to data analysis and decision-making
• Follow up with the hiring manager one week after your interview, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.