📌 Core Information
🔹 Job Title: BRAND COMMUNICATIONS MANAGER:IN (W/M/D)
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Vienna, Wien, Austria
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (up to 60% remote)
🚀 Job Overview
Key aspects of this role include:
- Leadership of offline & online media, customer communication, PR, retail & trade marketing, and events
- Strategic planning, implementation, and evaluation of target group-specific and global marketing & media strategies with a digital focus
- Budget planning and partner negotiations
- Campaign conception and execution, including digital media innovations
- Ensuring corporate identity and brand guidelines across the organization
- Team leadership and development
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and media tools.
📋 Key Responsibilities
✅ Lead the areas of offline & online media, customer communication, PR, retail & trade marketing, and events
✅ Develop, implement, and evaluate zielgruppenspezifische & globale marketing- und media-strategien with a digital focus
✅ Plan and manage the entire media budget, including annual partner negotiations
✅ Conceptualize and execute local campaigns and digital media innovations (including MarTech Solutions)
✅ Ensure the consistent application of corporate identity and brand guidelines across the organization
✅ Lead and develop the brand team
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and stakeholder management.
🎯 Required Qualifications
Education: Completed university education with a focus on communication/digital marketing
Experience: Several years of relevant professional experience in a comparable function
Required Skills:
- Proven leadership experience
- Strong digital marketing skills (SEA, Display, Programmatic, Social Media, GA4, Adobe Experience Platform)
- Excellent negotiation, creativity, proactivity, persuasiveness, and communication skills
- High level of self-motivation and team player personality
- Fluent in German and English
Preferred Skills:
- Experience in a multinational corporation
- Knowledge of the food and beverage industry
ASSUMPTION: Given the strategic nature of the role, candidates with a proven track record in brand management and digital marketing are preferred.
💰 Compensation & Benefits
Salary Range: €4,100 per month (gross) for full-time employment. Depending on qualifications and experience, an appropriate overpayment is possible.
Benefits:
- Hybrid working (up to 60% remote)
- Modern office with excellent public transport connections
- Food support (including in home office)
- Family benefit
- Discounts on Nespresso products
- Nespresso starter package
- Health promotion
- Pension plan
- Anniversary program
- Extensive training
- Job ticket
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in Austria with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé is a multinational food and beverage company, operating in almost every country worldwide. They offer a wide range of products and services, catering to all stages of life and every moment of the day.
Company Size: With around 273,000 employees, Nestlé is one of the largest food and beverage companies globally. This size offers opportunities for growth and diverse career paths.
Founded: Nestlé's origins can be traced back to 1866, with the first European condensed milk factory opened in Cham, Switzerland. The company has since grown into a global leader in its industry.
Company Description:
- Nestlé is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
- The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
- Nestlé's culture is based on its values, rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's extensive product portfolio and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and decision-making skills.
Reporting Structure: The Brand Communications Manager reports directly to the Head of Marketing.
Work Arrangement: This is a hybrid role, with up to 60% remote work allowed.
Growth Opportunities:
- Potential career progression into a director or head of marketing role
- Opportunities to work on international projects and gain global experience
- possibility to specialize in a specific area of marketing or brand management
ASSUMPTION: Given Nestlé's global presence and diverse product portfolio, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern office with excellent public transport connections
Office Location(s): Vienna, Austria
Geographic Context:
- Vienna is the capital and largest city of Austria, with a population of approximately 1.9 million people.
- The city is known for its high quality of life, rich cultural scene, and vibrant nightlife.
- Vienna has a humid continental climate, with warm summers and cold winters.
Work Schedule: Full-time (40 hours per week), with flexible working hours and up to 60% remote work allowed.
ASSUMPTION: Vienna offers a high quality of life, with a rich cultural scene and vibrant nightlife. The hybrid work arrangement provides flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and CV/cover letter submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the head of marketing or another senior stakeholder
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Digital marketing and media planning expertise
- Communication and presentation skills
- Cultural fit and alignment with Nestlé's values
Application Tips:
- Highlight relevant experience and achievements in brand management and digital marketing
- Tailor your resume and cover letter to the specific requirements and responsibilities of the role
- Prepare examples of successful brand campaigns or projects you've led
- Research Nestlé's brand guidelines and be prepared to discuss how you would ensure their consistent application
ATS Keywords: Brand management, digital marketing, media planning, leadership, communication, Nestlé, hybrid work, Vienna
ASSUMPTION: Given the strategic nature of the role, the interview process will likely focus on assessing the candidate's strategic thinking, leadership, and digital marketing skills.
🛠️ Tools & Technologies
- GA4 (Google Analytics 4)
- Adobe Experience Platform
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with GA4, Adobe Experience Platform, and other relevant digital marketing tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves
- Respect for others
- Respect for diversity
- Respect for the future
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Innovative and open to new ideas
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody Nestlé's values in your daily work?
- How do you approach working with diverse teams and stakeholders?
- How do you stay up-to-date with the latest digital marketing trends and tools?
ASSUMPTION: Nestlé places a strong emphasis on cultural fit and alignment with its values. Candidates should be prepared to demonstrate how their personal values and work style align with the company's.
⚠️ Potential Challenges
- Managing a large team and multiple projects simultaneously may be challenging
- Balancing the demands of a hybrid work arrangement may require strong time management and self-motivation skills
- Navigating a large, multinational organization may present unique challenges and opportunities
- Keeping up with the latest digital marketing trends and tools may require continuous learning and adaptation
ASSUMPTION: Given the strategic nature and scope of the role, candidates should be prepared to face and overcome various challenges.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position places a stronger emphasis on digital marketing and media planning
- In the food and beverage industry, this role is more focused on global brand management and digital innovation than some other industry-specific roles
- Career progression in this role may follow a path similar to other senior marketing or brand management positions within Nestlé or other multinational corporations
ASSUMPTION: While this role shares similarities with other brand management positions, its focus on digital marketing and global brand management sets it apart.
📝 Sample Projects
- Developing and executing a global digital marketing campaign to launch a new product line
- Conducting market research and analyzing data to inform brand strategy and positioning
- Managing a team to create and implement a comprehensive brand guidelines document
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing and brand strategy for Nestlé's coffee and beverage division?
- What opportunities are there for professional development and growth within the brand team and the wider organization?
- How does Nestlé support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the biggest challenges facing the brand team in the coming months, and how can this role help address them?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the organization, and its long-term prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in brand management, digital marketing, and leadership
- Prepare examples of successful brand campaigns or projects you've led
- Research Nestlé's brand guidelines and be prepared to discuss how you would ensure their consistent application
- Follow up with the hiring manager, Anna Rabas, one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
