Brand & Community Outreach Associate

📌 Core Information

🔹 Job Title: Brand & Community Outreach Associate

🔹 Company: Fine Sight Solutions

🔹 Location: Kelowna, British Columbia, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and executing consumer outreach programs tailored to local communities
• Organizing and participating in outreach activities to promote services and increase brand awareness
• Assisting in community engagement efforts and informing the public about new services and products
• Collaborating with the Brand Marketing Director to map local communities and assign territories
• Bringing fresh, innovative ideas to improve community outreach and brand awareness tactics
• Representing the company at local events and charities, and encouraging employee involvement in giving back

ASSUMPTION: This role requires a high level of interpersonal skills, creativity, and a passion for community engagement. It is ideal for candidates who thrive in dynamic environments and enjoy making a positive impact on local communities.

📋 Key Responsibilities

✅ Participate and organize consumer outreach activities, including assistance in marketing, planning, and execution of related projects to promote services and increase brand awareness

✅ Assist in informing and bringing awareness to the community about new services and products, upcoming promotional programs, and alternative solutions to alleviate and solve technological issues

✅ Utilize marketing and customer service techniques to achieve outreach and productivity goals

✅ Assist Brand Marketing Director with mapping local communities, conducting market research, creating territory profiles, and assigning specific regions to fellow associates within the firm

✅ Take action to discover and join local charities in the area, and set up charitable company events

ASSUMPTION: This role involves a significant amount of travel within the local community, as well as some evening and weekend work for events and outreach activities.

🎯 Required Qualifications

Education: Bachelor's degree recommended but not required if the candidate shows competence in the field

Experience: Minimum 1-2 years of experience in community engagement, education, mentorship, public relations, or charity work

Required Skills:

• Excellent communication and interpersonal skills
• Strong organizational skills and attention to detail
• Creativity and problem-solving abilities
• Ability to work independently and in a team environment
• Proficiency in Microsoft Office Suite and CRM software

Preferred Skills:

• Bilingual or multilingual abilities
• Experience with event planning and management
• Knowledge of the local community and its demographics

ASSUMPTION: Candidates with a combination of education and experience are highly encouraged to apply, as comprehensive training is provided regardless of the type of experience or knowledge they have.

💰 Compensation & Benefits

Salary Range: CAD 38,000 - 47,500 per year (based on industry standards for entry-level marketing and community engagement roles in Kelowna)

Benefits:

• Comprehensive training and professional development opportunities
• Health, dental, and vision insurance (after a probationary period)
• Retirement savings plan with company matching
• Employee assistance program
• Paid time off (vacation, sick, and holidays)

Working Hours: Full-time (40 hours/week), with some flexibility for evening and weekend events

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Fine Sight Solutions operates in the technology and information industry, focusing on credit systems and risk management for financial institutions.

Company Size: Fine Sight Solutions is a small company with 2-10 employees, which means applicants can expect a close-knit team and the opportunity to make a significant impact on the organization's growth and success.

Founded: The company was founded in 2024, making it a relatively new player in the industry.

Company Description:

• Fine Sight Solutions specializes in verifying, understanding, and expanding customers' market potential through a forward-looking credit system
• The company aims to unlock and expand market potential while gaining perspective on market reach
• Fine Sight Solutions is committed to producing and continually improving industry-leading customer service, marketing, and sales solutions

Company Specialties:

• Fintech
• Credit system
• Risk management

Company Website: https://www.finesightsolutions.ca/

ASSUMPTION: Fine Sight Solutions' focus on innovation and growth makes it an attractive option for candidates seeking a dynamic and challenging work environment.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or candidates with limited professional experience seeking to establish a career in marketing, community engagement, or a related field.

Reporting Structure: The Brand & Community Outreach Associate will report directly to the Brand Marketing Director and collaborate with various departments, including sales, customer service, and product development.

Work Arrangement: This role is on-site, with some flexibility for remote work when attending local events or conducting community outreach activities.

Growth Opportunities:

• Progression to a senior-level marketing or community engagement role within the company
• Expanding responsibilities and taking on leadership tasks as the company grows
• Gaining valuable experience in a fast-paced, innovative industry

ASSUMPTION: Fine Sight Solutions' small size and rapid growth present numerous opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Fine Sight Solutions has a single office location in Gent, Belgium.

Office Location(s): Gent, Belgium

Geographic Context:

• Kelowna is a mid-sized city in the Okanagan Valley of British Columbia, Canada, known for its scenic beauty, wine industry, and outdoor recreation
• The city has a population of approximately 132,000 people and a diverse economy, with a strong focus on technology and innovation
• Kelowna offers a high quality of life, with a mild climate, affordable housing, and a vibrant cultural scene

Work Schedule: The work schedule for this role is primarily Monday to Friday, with some flexibility for evening and weekend events. The company offers a hybrid work arrangement, with the option to work remotely when attending local events or conducting community outreach activities.

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance, enabling employees to enjoy the benefits of both on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Brand Marketing Director
• Final interview with the CEO or another senior team member
• Background check and reference check (if applicable)

Key Assessment Areas:

• Communication and interpersonal skills
• Problem-solving abilities and creativity
• Understanding of local community dynamics and needs
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for community engagement and your understanding of the local community
• Prepare examples of your past achievements in community outreach, marketing, or related fields
• Research Fine Sight Solutions' mission, values, and company culture to show your fit and enthusiasm for the organization

ATS Keywords: Community engagement, public relations, marketing, customer service, event planning, charity work, local community, brand awareness, territory mapping, service orientation, personal development, leadership

ASSUMPTION: Fine Sight Solutions uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Social media platforms (e.g., Facebook, Twitter, Instagram)
• Event planning and management tools (e.g., Eventbrite, Bizzabo, or Cvent)

ASSUMPTION: Fine Sight Solutions may provide training and support for employees to become proficient in using these tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuously improving
• Collaboration: Working together to achieve common goals
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Customer focus: Prioritizing the needs and satisfaction of customers

Work Style:

• Dynamic and fast-paced environment
• Close-knit team with a strong sense of camaraderie
• Focus on personal and professional growth and development
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments, and are you comfortable with change and uncertainty?
• Are you a strong communicator with excellent interpersonal skills, and can you build and maintain effective relationships with diverse stakeholders?
• Do you share Fine Sight Solutions' commitment to innovation, collaboration, integrity, and customer focus?
• Are you passionate about community engagement and making a positive impact on local communities?

ASSUMPTION: Fine Sight Solutions values diversity, inclusion, and authenticity. Candidates from all backgrounds are encouraged to apply and should feel confident that their unique perspectives and experiences will be valued and respected.

⚠️ Potential Challenges

• Managing a busy schedule with multiple events, outreach activities, and community engagement efforts
• Adapting to a fast-paced, innovative work environment with frequent changes and new challenges
• Building and maintaining effective relationships with diverse stakeholders, including community members, local organizations, and company representatives
• Balancing the demands of on-site work with the flexibility of remote work for events and outreach activities

ASSUMPTION: Fine Sight Solutions offers comprehensive training and support to help employees overcome these challenges and succeed in their roles.

📈 Similar Roles Comparison

• Community Engagement Coordinator: Focuses on building and maintaining relationships with community partners and organizations, as well as planning and executing community events and initiatives
• Public Relations Specialist: Responsible for managing the organization's public image, handling media inquiries, and developing communication strategies to promote the company's brand and messaging
• Marketing Coordinator: Works closely with the marketing team to develop and implement marketing campaigns, manage social media presence, and analyze marketing data to inform strategy

ASSUMPTION: The Brand & Community Outreach Associate role combines elements of community engagement, public relations, and marketing, making it a unique and multifaceted position within the organization.

📝 Sample Projects

• Planning and executing a community event to launch a new product or service, including coordinating with local vendors, volunteers, and community partners
• Conducting market research to understand the needs and preferences of local communities, and using that information to inform the development of targeted marketing campaigns
• Developing and implementing a territory mapping strategy to optimize the allocation of resources and maximize the impact of community outreach efforts

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Brand & Community Outreach Associate role. The specific projects and initiatives may vary depending on the organization's priorities and the candidate's unique skills and experiences.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the company in the next year, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its community outreach and engagement efforts, and what metrics are used to track progress?
• What opportunities are there for collaboration and knowledge-sharing with other departments and teams within the organization?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in community outreach, marketing, or related fields
• Research Fine Sight Solutions' mission, values, and company culture to show your fit and enthusiasm for the organization
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.