Brand Consultant
Dsquares
Full-time
Remote
Worldwide
🎨 Brand & Creative Marketing
📌 Core Information
- Job Title: Brand Consultant
- Company: Dsquares
- Location: Cairo, Egypt
- Job Type: Full-time, Hybrid (Remote-friendly)
- Category: Marketing & Branding
- Date Posted: May 15, 2025
- Experience Level: Intermediate (2-5 years)
🚀 Job Overview
- 🌟 Develop and execute marketing strategies to drive business growth and increase revenue for client accounts.
- 📊 Conduct market research and analyze performance metrics to inform strategies and measure campaign effectiveness.
- 🤝 Collaborate with cross-functional teams to create and execute marketing campaigns that align with business goals.
- 🎨 Create engaging marketing materials and lead product launch campaigns.
*ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. It's ideal for candidates who thrive in dynamic environments and enjoy working with diverse teams.*
📋 Key Responsibilities
- ✅ Develop and implement commercial marketing strategies for accounts to drive business growth.
- ✅ Conduct market research and competitive analysis to identify opportunities and insights.
- ✅ Manage the end-to-end campaign process, from concept and creative development to execution and performance measurement.
- ✅ Track and analyze key performance metrics to measure the effectiveness of marketing efforts.
- ✅ Oversee budget management for commercial marketing campaigns.
- ✅ Maintain strong relationships with external partners, agencies, and vendors.
- ✅ Lead product launch campaigns and provide strategic recommendations based on consumer behavior and market trends.
*ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to handle multiple campaigns simultaneously.*
🎯 Required Qualifications
- Education: A degree in Business Administration, Marketing, or a related discipline is preferred.
- Experience: 2-4 years of relevant experience in account management, marketing, or a related field.
- Required Skills:
- Strong verbal and written communication skills.
- Adaptability and flexibility in dynamic environments.
- Effective time management and ability to multitask.
- Strong problem-solving and analytical skills.
- Creative thinking and conflict resolution abilities.
- Basic understanding of data and metrics.
- Proactive, detail-oriented, and results-driven mindset.
- Comfortable working in fast-paced and energetic settings.
- Preferred Skills:
- Experience with marketing automation tools.
- Familiarity with CRM systems.
- Knowledge of the local market and consumer behavior.
*ASSUMPTION: Candidates with experience in the tech or retail industries may find this role particularly suitable due to the company's focus on these sectors.*
💰 Compensation & Benefits
- Salary Range: EGP 150,000 - 250,000 per year (Based on industry standards for intermediate marketing roles in Cairo)
- Benefits:
- Private Medical Insurance
- Life Cover
- Generous Maternity Benefits
- Generous Paternity Benefits
- Learning and Development Opportunities
- Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement.
*ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.*
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information, and Internet
- Company Size: 201-500 employees
- Founded: 2012
- Company Description: Dsquares is a loyalty and rewards company that helps businesses increase customer loyalty and retention. They operate across more than 10 countries in the Middle East and Africa, partnering with enterprises across diverse sectors.
- Company Specialties: Loyalty & Retention Solutions, Loyalty Consultancy, AI and Analytics, E-Vouchers, Merchant Management, and Gamification.
*ASSUMPTION: Dsquares' focus on loyalty and engagement solutions makes this role an excellent fit for candidates interested in the intersection of marketing and customer experience.*
📊 Role Analysis
- Career Level: Intermediate
- Reporting Structure: This role reports directly to the Head of Marketing.
- Work Arrangement: Hybrid (2-3 days in the office, with flexible remote work)
- Growth Opportunities: Potential career progression into senior marketing roles or specialist positions within the marketing department.
*ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and remote work flexibility.*
🌍 Location & Work Environment
- Office Type: Modern, collaborative office spaces with state-of-the-art facilities.
- Office Location(s): Smart Village, Cairo, Egypt
- Geographic Context: Cairo offers a vibrant cultural scene, rich history, and a bustling business environment. The Smart Village location provides easy access to amenities and public transportation.
- Work Schedule: Flexible hours with core working hours between 9:00 AM and 5:00 PM EET.
*ASSUMPTION: Cairo's dynamic business environment and cultural scene make it an exciting location for marketing professionals.*
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screening → In-depth interviews with hiring managers and team members → Final decision and offer.
- Key Assessment Areas: Problem-solving skills, creativity, communication, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare examples of successful marketing campaigns you've led or contributed to.
- Research Dsquares' clients and competitors to demonstrate your understanding of the market.
*ASSUMPTION: Dsquares places a strong emphasis on cultural fit and candidates' ability to thrive in a dynamic, collaborative environment.*
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello)
*ASSUMPTION: Familiarity with industry-standard marketing tools will be beneficial for this role.*
👔 Cultural Fit Considerations
- Company Values: Innovation, Collaboration, Integrity, Customer Focus, and Excellence.
- Work Style: Fast-paced, energetic, and collaborative. Dsquares values proactivity, adaptability, and a results-driven mindset.
- Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you had to adapt to a significant change in plans?
- How do you approach working with cross-functional teams to achieve common goals?
*ASSUMPTION: Dsquares' values-driven culture makes it essential for candidates to align with their core principles.*
⚠️ Potential Challenges
- Role-specific: Balancing multiple client accounts and campaign timelines.
- Company-specific: Navigating a fast-paced, ever-changing work environment.
- Location-specific: Cairo's traffic congestion may impact commuting times.
*ASSUMPTION: These challenges can be mitigated by strong project management skills, adaptability, and effective time management.*
📈 Similar Roles Comparison
- Role-specific: Brand Manager, Account Manager, Marketing Manager
- Industry-specific: Tech, Retail, and FMCG sectors have similar marketing roles.
- Career path comparison: This role can lead to senior marketing positions, such as Senior Brand Manager, Marketing Director, or Head of Marketing.
*ASSUMPTION: Candidates with experience in these roles or industries may find the transition to this position smoother.*
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch.
- Conducting a competitive analysis and market research to inform campaign strategies.
- Managing a team to execute a large-scale customer engagement campaign.
*ASSUMPTION: These project examples demonstrate the breadth and depth of responsibilities for this role.*
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does Dsquares support the professional development of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- How does Dsquares measure the success of its marketing campaigns, and how does this role contribute to that process?
*ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's approach to marketing.*
📌 Next Steps for Applicants
- To apply for this position, submit your application through [this link](https://jobs.workable.com/jobs/1661873043).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of successful marketing campaigns you've led or contributed to.
- Research Dsquares' clients and competitors to demonstrate your understanding of the market.
- Follow up with a polite email one week after submission, reiterating your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Brand Consultant
- Company: Dsquares
- Location: Cairo, Egypt
- Job Type: Full-time, Hybrid (Remote-friendly)
- Category: Marketing & Branding
- Date Posted: May 15, 2025
- Experience Level: Intermediate (2-5 years)
🚀 Job Overview
- 🌟 Develop and execute marketing strategies to drive business growth and increase revenue for client accounts.
- 📊 Conduct market research and analyze performance metrics to inform strategies and measure campaign effectiveness.
- 🤝 Collaborate with cross-functional teams to create and execute marketing campaigns that align with business goals.
- 🎨 Create engaging marketing materials and lead product launch campaigns.
*ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. It's ideal for candidates who thrive in dynamic environments and enjoy working with diverse teams.*
📋 Key Responsibilities
- ✅ Develop and implement commercial marketing strategies for accounts to drive business growth.
- ✅ Conduct market research and competitive analysis to identify opportunities and insights.
- ✅ Manage the end-to-end campaign process, from concept and creative development to execution and performance measurement.
- ✅ Track and analyze key performance metrics to measure the effectiveness of marketing efforts.
- ✅ Oversee budget management for commercial marketing campaigns.
- ✅ Maintain strong relationships with external partners, agencies, and vendors.
- ✅ Lead product launch campaigns and provide strategic recommendations based on consumer behavior and market trends.
*ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to handle multiple campaigns simultaneously.*
🎯 Required Qualifications
- Education: A degree in Business Administration, Marketing, or a related discipline is preferred.
- Experience: 2-4 years of relevant experience in account management, marketing, or a related field.
- Required Skills:
- Strong verbal and written communication skills.
- Adaptability and flexibility in dynamic environments.
- Effective time management and ability to multitask.
- Strong problem-solving and analytical skills.
- Creative thinking and conflict resolution abilities.
- Basic understanding of data and metrics.
- Proactive, detail-oriented, and results-driven mindset.
- Comfortable working in fast-paced and energetic settings.
- Preferred Skills:
- Experience with marketing automation tools.
- Familiarity with CRM systems.
- Knowledge of the local market and consumer behavior.
*ASSUMPTION: Candidates with experience in the tech or retail industries may find this role particularly suitable due to the company's focus on these sectors.*
💰 Compensation & Benefits
- Salary Range: EGP 150,000 - 250,000 per year (Based on industry standards for intermediate marketing roles in Cairo)
- Benefits:
- Private Medical Insurance
- Life Cover
- Generous Maternity Benefits
- Generous Paternity Benefits
- Learning and Development Opportunities
- Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement.
*ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.*
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information, and Internet
- Company Size: 201-500 employees
- Founded: 2012
- Company Description: Dsquares is a loyalty and rewards company that helps businesses increase customer loyalty and retention. They operate across more than 10 countries in the Middle East and Africa, partnering with enterprises across diverse sectors.
- Company Specialties: Loyalty & Retention Solutions, Loyalty Consultancy, AI and Analytics, E-Vouchers, Merchant Management, and Gamification.
*ASSUMPTION: Dsquares' focus on loyalty and engagement solutions makes this role an excellent fit for candidates interested in the intersection of marketing and customer experience.*
📊 Role Analysis
- Career Level: Intermediate
- Reporting Structure: This role reports directly to the Head of Marketing.
- Work Arrangement: Hybrid (2-3 days in the office, with flexible remote work)
- Growth Opportunities: Potential career progression into senior marketing roles or specialist positions within the marketing department.
*ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and remote work flexibility.*
🌍 Location & Work Environment
- Office Type: Modern, collaborative office spaces with state-of-the-art facilities.
- Office Location(s): Smart Village, Cairo, Egypt
- Geographic Context: Cairo offers a vibrant cultural scene, rich history, and a bustling business environment. The Smart Village location provides easy access to amenities and public transportation.
- Work Schedule: Flexible hours with core working hours between 9:00 AM and 5:00 PM EET.
*ASSUMPTION: Cairo's dynamic business environment and cultural scene make it an exciting location for marketing professionals.*
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screening → In-depth interviews with hiring managers and team members → Final decision and offer.
- Key Assessment Areas: Problem-solving skills, creativity, communication, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare examples of successful marketing campaigns you've led or contributed to.
- Research Dsquares' clients and competitors to demonstrate your understanding of the market.
*ASSUMPTION: Dsquares places a strong emphasis on cultural fit and candidates' ability to thrive in a dynamic, collaborative environment.*
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello)
*ASSUMPTION: Familiarity with industry-standard marketing tools will be beneficial for this role.*
👔 Cultural Fit Considerations
- Company Values: Innovation, Collaboration, Integrity, Customer Focus, and Excellence.
- Work Style: Fast-paced, energetic, and collaborative. Dsquares values proactivity, adaptability, and a results-driven mindset.
- Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you had to adapt to a significant change in plans?
- How do you approach working with cross-functional teams to achieve common goals?
*ASSUMPTION: Dsquares' values-driven culture makes it essential for candidates to align with their core principles.*
⚠️ Potential Challenges
- Role-specific: Balancing multiple client accounts and campaign timelines.
- Company-specific: Navigating a fast-paced, ever-changing work environment.
- Location-specific: Cairo's traffic congestion may impact commuting times.
*ASSUMPTION: These challenges can be mitigated by strong project management skills, adaptability, and effective time management.*
📈 Similar Roles Comparison
- Role-specific: Brand Manager, Account Manager, Marketing Manager
- Industry-specific: Tech, Retail, and FMCG sectors have similar marketing roles.
- Career path comparison: This role can lead to senior marketing positions, such as Senior Brand Manager, Marketing Director, or Head of Marketing.
*ASSUMPTION: Candidates with experience in these roles or industries may find the transition to this position smoother.*
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch.
- Conducting a competitive analysis and market research to inform campaign strategies.
- Managing a team to execute a large-scale customer engagement campaign.
*ASSUMPTION: These project examples demonstrate the breadth and depth of responsibilities for this role.*
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does Dsquares support the professional development of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- How does Dsquares measure the success of its marketing campaigns, and how does this role contribute to that process?
*ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's approach to marketing.*
📌 Next Steps for Applicants
- To apply for this position, submit your application through [this link](https://jobs.workable.com/jobs/1661873043).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of successful marketing campaigns you've led or contributed to.
- Research Dsquares' clients and competitors to demonstrate your understanding of the market.
- Follow up with a polite email one week after submission, reiterating your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.