O

Brand & Content Executive

OZ design Furniture Pty Ltd
Full-time
On-site
Remote
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand & Content Executive

πŸ”Ή Company: OZ Design Furniture Pty Ltd

πŸ”Ή Location: Rouse Hill, New South Wales, Australia

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Retail Furniture and Home Furnishings

πŸ”Ή Date Posted: May 4, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading brand strategy and ensuring consistent execution across all touchpoints
  • Managing content creation and planning across organic social media channels
  • Collaborating cross-functionally to enhance audience engagement and support commercial goals
  • Monitoring competitor activity and market trends to inform brand strategy
  • Coordinating photography shoots for new season collections

ASSUMPTION: This role requires a strong understanding of brand management, content strategy, and social media platforms. Candidates should have a keen eye for visual branding and content performance, as well as excellent project management and communication skills.

πŸ“‹ Key Responsibilities

βœ… Develop and maintain the overarching brand, tone of voice, including positioning, messaging, and content

βœ… Ensure consistent brand execution across all online and offline channels

βœ… Identify and pursue strategic brand collaboration opportunities with sponsors, influencers, and aligned partners

βœ… Monitor competitor activity and market trends to inform brand strategy

βœ… Partner with the Creative team to maintain visual identity guidelines

βœ… Collaborate with the Marketing Team to integrate brand messaging into digital campaigns and customer experiences

βœ… Create, plan, and oversee high-quality content across organic social media channels

βœ… Collaborate with the Design team to produce assets that effectively communicate product features, brand storytelling, and campaign messaging

βœ… Ensure all content aligns with brand guidelines, tone of voice, and legal or compliance requirements

βœ… Measure and report on content across social media for effectiveness and engagement

βœ… Coordinate photography shoots for new season collections

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple deadlines and stakeholders.

🎯 Required Qualifications

Education: Relevant qualification in Marketing, Commerce, or similar

Experience: 2-3 years in brand management, content strategy, preferably with an interest in interior design or fashion trends

Required Skills:

  • Strong copywriting, editing, and storytelling skills
  • Solid understanding of all social media platforms and scheduling tools
  • Excellent project management and communication skills
  • Experience creating content using Canva or equivalent

Preferred Skills:

  • Retail experience

ASSUMPTION: Candidates with a background in marketing, communications, or a related field are likely to be successful in this role. Experience in the retail furniture industry is a plus but not required.

πŸ’° Compensation & Benefits

Salary Range: AU$60,000 - AU$75,000 per annum (Based on experience level and industry standards for a Brand & Content Executive role in Australia)

Benefits:

  • Team lunches on us every Friday!
  • Big staff discounts on furniture and homewares
  • On-site parking

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand & Content Executive role in Australia. Actual salary may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail Furniture and Home Furnishings

Company Size: 51-200 employees (Mid-sized)

Founded: 1979

Company Description:

  • OZ Design is an Australian-owned and operated furniture and homewares retailer
  • Known for providing high-quality furniture and homewares to Australians since 1979
  • Operates over 40 stores across Australia and growing

Company Specialties:

  • Living
  • Dining
  • Homewares
  • Furniture
  • Sofas

Company Website: ozdesignfurniture.com.au

ASSUMPTION: OZ Design Furniture Pty Ltd is a well-established retailer in the furniture and home furnishings industry, with a strong focus on providing high-quality products to Australian consumers.

πŸ“Š Role Analysis

Career Level: Mid-level, with potential for growth and progression within the marketing team

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: On-site, full-time

Growth Opportunities:

  • Potential to take on additional responsibilities and advance within the marketing team
  • Opportunity to work on high-impact projects and contribute to the company's growth and success
  • Chance to develop skills in brand management, content strategy, and cross-functional collaboration

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in brand management and content strategy within a growing retail company.

🌍 Location & Work Environment

Office Type: Head office located in Rouse Hill, Sydney

Office Location(s): Rouse Hill, New South Wales, Australia

Geographic Context:

  • Rouse Hill is a suburb in Western Sydney, Australia
  • Close proximity to public transportation and major highways
  • Surrounded by residential areas and other retail stores

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment at OZ Design Furniture Pty Ltd is likely to be collaborative and fast-paced, with a focus on teamwork and achieving results.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person interview with the Head of Marketing
  • Final interview with the CEO or another senior leader

Key Assessment Areas:

  • Brand management and strategy
  • Content creation and planning
  • Social media and digital marketing
  • Communication and project management skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Provide examples of your brand management and content creation work, if available
  • Demonstrate your understanding of the furniture and home furnishings industry and OZ Design's brand

ATS Keywords: Brand strategy, content creation, social media, copywriting, editing, storytelling, project management, collaboration, market trends, digital campaigns, retail experience, Canva

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong brand management and content creation skills.

πŸ› οΈ Tools & Technologies

  • Planoly/Hootsuite (social media scheduling tools)
  • Canva (graphic design platform)
  • Microsoft Office Suite (word processing, presentation, and spreadsheet software)

ASSUMPTION: Candidates should be comfortable using social media scheduling tools and graphic design platforms to create and plan content for various channels.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Family-run and focused on providing high-quality products for Australian homes
  • Collaborative and team-oriented work environment
  • Committed to the professional growth and development of employees

Work Style:

  • Fast-paced and results-driven
  • Focused on achieving commercial and organizational goals
  • Collaborative and cross-functional, with a focus on working together to achieve success

Self-Assessment Questions:

  • Do you have a strong understanding of brand management and content strategy?
  • Are you comfortable working in a fast-paced, collaborative environment?
  • Do you have a keen eye for visual branding and content performance?

ASSUMPTION: Candidates who are a good fit for this role will have a strong understanding of brand management and content strategy, as well as excellent project management and communication skills. They will also be comfortable working in a fast-paced, collaborative environment and have a keen eye for visual branding and content performance.

⚠️ Potential Challenges

  • Managing multiple deadlines and stakeholders
  • Keeping up with market trends and competitor activity
  • Ensuring brand consistency across all touchpoints
  • Working in a fast-paced, results-driven environment

ASSUMPTION: This role may present challenges related to managing multiple deadlines and stakeholders, as well as keeping up with market trends and competitor activity. Candidates should be comfortable working in a fast-paced, results-driven environment and have strong project management and communication skills.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Brand Manager or Content Strategist role in other retail or e-commerce companies
  • However, this role is unique in that it requires a strong understanding of both brand management and content strategy, as well as the ability to coordinate photography shoots for new season collections
  • Career progression in this role may include advancing to a senior marketing role or taking on additional responsibilities within the marketing team

ASSUMPTION: While this role is similar to other brand management and content strategy roles in the retail and e-commerce industries, it is unique in its requirement for a strong understanding of both brand management and content strategy, as well as the ability to coordinate photography shoots for new season collections.

πŸ“ Sample Projects

  • Developing a comprehensive brand strategy for a new product line
  • Planning and executing a social media campaign to launch a new collection
  • Coordinating a photography shoot for a new season collection, including selecting a location, briefing the content team, and collaborating on product combinations and trends to shoot

ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities that may be required in this role. Actual projects may vary based on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the overall marketing strategy for the company?
  • What are the biggest challenges facing the marketing team currently, and how can this role help address them?
  • What opportunities are there for professional growth and development within the marketing team?
  • What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with. Actual questions may vary based on the candidate's specific interests and concerns.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Provide examples of your brand management and content creation work, if available
  • Prepare for your interview by researching the company and industry, and practicing common interview questions
  • Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.