Brand Content Lead

📌 Core Information

🔹 Job Title: Brand Content Lead

🔹 Company: Warp

🔹 Location: New York, NY, US

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Shaping Warp's voice and visual identity across social media platforms
• Creating engaging content that drives conversation and boosts event attendance
• Collaborating with the Community Lead to promote events and highlight partners
• Tracking and analyzing reach, engagement, and follower growth to optimize strategy

ASSUMPTION: This role requires a strong understanding of social media trends and a keen eye for detail to maintain a consistent and engaging brand voice.

📋 Key Responsibilities

✅ Own Warp’s LinkedIn, X, and other social accounts

✅ Plan and publish posts, graphics, and short-form videos every week

✅ Track reach, engagement, and follower growth, then adjust strategy fast

✅ Build a content calendar that supports launches, events, and partner campaigns

✅ Work with the Community Lead to promote events and highlight partners

✅ Watch tech-startup trends and weave them into Warp’s brand story

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2+ years managing content or social for a B2B brand

Required Skills:

• Proven track record of growing a brand’s social following and engagement across LinkedIn, X (Twitter), and ideally an emerging channel
• Experience with video editing tools to produce short-form branded videos
• Basic design skills in tools like Canva or Figma for simple graphic content
• Strong sense of voice and visuals; you catch every detail
• Comfortable owning a brand account and speaking with fans in real time

Preferred Skills:

• Startup or fast-paced agency experience
• Familiarity with tools like Buffer, Hypefury, or Later
• Experience amplifying founder voices online
• History of taking a brand from zero to 100K followers

ASSUMPTION: Candidates with experience in a fast-paced environment and a proven track record of growing social media engagement will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 per year

Benefits:

• Equity: 0.15–0.30%

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the New York area.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services

Company Size: 11-50 employees

Founded: 2020

Company Description:

• Warp is an automated back-office platform for startups
• Warp lets you set up HR, payroll, and tax compliance for your team in just 10 minutes
• Using AI Agents, Warp automates all state tax registrations and filings, monitoring for compliance across hundreds of tax jurisdictions

Company Specialties:

• Automated back-office solutions
• AI-driven tax compliance
• Startup-focused HR and payroll services

Company Website: warp.dev

ASSUMPTION: Warp's focus on automation and AI-driven solutions sets it apart in the HR and payroll services industry.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Remote OK, with flexibility for remote work

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunity to shape Warp's brand identity and make a significant impact on the company's success
• Chance to work with a diverse and talented team in a fast-paced startup environment

ASSUMPTION: This role offers significant growth potential for the right candidate, as Warp continues to expand and grow.

🌍 Location & Work Environment

Office Type: Remote-first with an office in New York, NY

Office Location(s): New York, NY

Geographic Context:

• New York, NY is a major hub for technology and startup companies
• The city offers a diverse range of cultural and recreational opportunities
• New York, NY has a competitive job market, with many opportunities for professional growth and development

Work Schedule: Full-time, with flexibility for remote work

ASSUMPTION: The remote-friendly work environment at Warp offers candidates the opportunity to balance work and personal life more effectively.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• Take-home content creation challenge
• Final interview with the Marketing Manager and a team member

Key Assessment Areas:

• Content creation and strategy skills
• Understanding of Warp's brand and values
• Cultural fit and alignment with Warp's mission

Application Tips:

• Tailor your resume and cover letter to highlight your social media and content creation experience
• Showcase your portfolio or examples of your work, if applicable
• Be prepared to discuss your approach to growing a brand's social media presence and engagement

ATS Keywords: Social Media, Content Management, Brand Strategy, Video Editing, Graphic Design, Engagement Tracking, Content Calendar, Trending Topics, Startup Experience

ASSUMPTION: The interview process at Warp is designed to assess candidates' skills and cultural fit, with a focus on their ability to create engaging content and grow Warp's social media presence.

🛠️ Tools & Technologies

• Video editing tools: CapCut, Descript, Adobe Premiere, or Canva Pro
• Graphic design tools: Canva or Figma
• Social media management tools: Buffer, Hypefury, or Later

ASSUMPTION: Candidates should be comfortable using a variety of tools and platforms to create and manage social media content.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning

Work Style:

• Fast-paced and dynamic startup environment
• Remote-friendly with a focus on results and output
• Strong emphasis on teamwork and collaboration

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic startup environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong sense of voice and visuals, and the ability to catch every detail?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic startup environment and have a strong sense of voice and visuals will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with rapidly changing social media trends and algorithms
• Balancing the need for consistency in Warp's brand voice with the desire to experiment and innovate
• Adapting to a remote work environment and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Manager position, but with a focus on growing Warp's social media presence and engagement
• Unlike other content management roles, this position requires a strong understanding of social media trends and the ability to create engaging content that drives conversation and boosts event attendance
• This role offers significant growth potential, as Warp continues to expand and grow

ASSUMPTION: Candidates should compare this role to similar positions in the marketing and communications field, but keep in mind the unique focus on social media engagement and growth.

📝 Sample Projects

• Creating a social media content calendar for an upcoming product launch
• Designing graphics and videos to promote Warp's events and webinars
• Analyzing social media engagement data to optimize content strategy

ASSUMPTION: These sample projects are designed to give candidates a sense of the day-to-day responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Warp's social media presence, and how can this role address them?
• How does Warp support the professional development and growth of its employees?
• What is the company's long-term vision for its brand and social media presence?
• How does this role collaborate with other departments, such as the Community team and Product team?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media and content creation experience
• Prepare a portfolio or examples of your work, if applicable
• Follow up with the Hiring Manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.