Brand Content Manager

📌 Core Information

🔹 Job Title: Brand Content Manager

🔹 Company: Joko

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-07-04

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (Flexible remote & Work from anywhere)

🚀 Job Overview

Key aspects of this role include:

• Creating and directing brand content across various formats
• Managing content requests and coordinating creative production
• Tracking content performance and identifying improvement opportunities
• Collaborating with cross-functional teams in a fast-paced environment
• Developing data-driven content strategies aligned with brand and business goals

ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and the ability to work independently and collaboratively in a dynamic team environment.

📋 Key Responsibilities

✅ Brand Content Creation & Direction: Be the creative guardian of the Joko brand across all formats, translate brand platform into inspiring guidelines, lead brainstorming sessions, review creative output, and ensure top-quality, impactful, and brand-aligned delivery.

✅ Content Request Management: Own the content request pipeline, intake, prioritization, and planning. Leverage AI tools to streamline content creation, enhance creative workflows, and scale production while maintaining brand consistency. Collaborate with internal stakeholders to clarify briefs and deliver high-quality content. Scope deliverables and timelines based on team bandwidth and campaign urgency. Keep stakeholders informed throughout the content production process.

✅ Creative Production Coordination: Brief designers and writers clearly, ensuring alignment with brand vision and objectives. Act as a bridge between teams, making sure content creators get the right inputs and business teams get the right output. Provide feedback and iterate collaboratively to achieve high-quality content. Inspire the team and push their design skills to a higher level.

✅ Distribution & Performance Tracking: Ensure the right content lands on the right channels, at the right time. Maintain a central repository of final assets. Track performance (engagement, CTRs, brand impact, team efficiency) and identify improvement opportunities.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5+ years of experience in content/brand marketing roles (agency or startup a plus)

Required Skills:

• Fluency in French and excellent written and spoken English
• Mastery of tools: Notion, Airtable (or similar CMS), creative software (Figma, Adobe suite), CRM tools (Braze, Customer.io)
• Experience developing content strategies aligned with brand and business goals
• Skilled at coordinating with cross-functional teams in fast-paced environments
• Data-driven: independently analyze performance metrics and lead data-informed creative decisions
• Strong grasp of brand storytelling and consistency

Preferred Skills:

• Solid understanding of e-commerce market trends and making content resonate with Gen Z and Millennials
• Experience in copywriting and content creation across different formats

ASSUMPTION: Candidates with a proven track record in brand content management and a passion for creating engaging, on-brand content will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on industry standards for a mid-level marketing role in Paris)

Benefits:

• Flexible remote work arrangement
• Work from anywhere for up to 3 months a year
• Budget for remote work equipment
• ClassPass subscription for fitness
• Premium health insurance (Alan Blue in France)
• Swile card for meals (if based in France)
• Frequent team events and in-person gatherings

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Paris. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 51-200 employees (Small to mid-sized company with a startup-like culture)

Founded: 2018 (Relatively new company with a focus on growth and innovation)

Company Description:

• Joko helps consumers shop smarter by empowering them to find what they need, make informed purchasing decisions, and save money.
• The company is a certified B Corporation committed to making a difference in the lives of its users and the communities it serves.
• Joko offers a range of features, including cash back, buy now and pay later, automatic coupons, price drop alerts, and carbon footprint tracking.
• The company is expanding internationally with a primary focus on the US.

Company Specialties:

• E-commerce
• Consumer savings
• AI-powered shopping assistant
• Sustainability

Company Website: https://www.joko.com/fr

ASSUMPTION: Joko is a fast-growing, innovative company with a strong focus on technology, data, and AI. The company culture values creativity, data-driven decision-making, and a commitment to making a positive impact.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement

Reporting Structure: Reports directly to the Head of Brand & Communications and works closely with another Brand Content Manager

Work Arrangement: Flexible remote work arrangement with the option to work from anywhere for up to 3 months a year

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing team
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business
• possibility to move into a leadership role as the team grows

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Paris and Barcelona, with remote work options available

Office Location(s): 3, Impasse de la Planchette, Paris, Île-de-France 75003, FR and Ronda de Sant Pere, 52, Barcelona, Catalonia 08010, ES

Geographic Context:

• Paris: A vibrant, multicultural city with a thriving tech and startup scene
• Barcelona: A dynamic, cosmopolitan city with a strong focus on innovation and technology
• Remote: Joko offers flexible remote work arrangements, allowing employees to work from anywhere in the world for up to 3 months a year

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from anywhere

ASSUMPTION: Joko's flexible work arrangements and international office locations provide employees with the opportunity to work in a dynamic, multicultural environment and enjoy a high quality of life.

💼 Interview & Application Insights

Typical Process:

• 20-min call with the Hiring Manager
• 45-min personality interview with two team members
• A case study followed by a 45-min debrief with team members
• 45-min Founders interview
• Reference calls

Key Assessment Areas:

• Creativity and brand understanding
• Communication and collaboration skills
• Problem-solving and analytical skills
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of Joko's brand and values in your application materials
• Prepare a portfolio of your previous work, demonstrating your ability to create engaging, on-brand content
• Be ready to discuss your approach to content strategy and data-driven decision-making in the interview

ATS Keywords: Brand content, creative direction, content strategy, data-driven, cross-functional teams, performance tracking, AI tools, CRM, e-commerce, consumer savings, sustainability

ASSUMPTION: Joko's hiring process is designed to assess candidates' creativity, communication skills, and cultural fit, as well as their ability to thrive in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• Notion
• Airtable (or similar CMS)
• Creative software (Figma, Adobe suite)
• CRM tools (Braze, Customer.io)
• AI tools (for content creation and workflow management)

ASSUMPTION: Joko uses a range of tools and technologies to streamline content creation, enhance creative workflows, and scale production while maintaining brand consistency.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Data-driven decision-making
• Collaboration and teamwork
• Customer-centric approach
• Sustainability and social responsibility

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Flexible and adaptable
• Remote-friendly and international

Self-Assessment Questions:

• How do you approach creating content that aligns with a brand's DNA and resonates with its target audience?
• How do you prioritize and manage multiple content requests and deadlines in a fast-paced environment?
• How do you use data to inform your content strategy and measure its impact?
• How do you collaborate with cross-functional teams to deliver high-quality content that meets business objectives?

ASSUMPTION: Joko values candidates who are creative, data-driven, collaborative, and adaptable, with a strong commitment to making a positive impact.

⚠️ Potential Challenges

• Managing multiple content requests and deadlines in a fast-paced environment
• Balancing creativity and data-driven decision-making
• Working with remote and international teams
• Adapting to a dynamic and evolving work environment

ASSUMPTION: Joko's fast-paced, dynamic work environment can present challenges, but also offers opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong creative mindset and the ability to balance creativity with data-driven decision-making
• Joko's focus on AI-powered content creation and workflow management sets it apart from other e-commerce and consumer savings companies
• This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success

ASSUMPTION: This role is unique in its focus on AI-powered content creation and workflow management, offering candidates the opportunity to work at the cutting edge of the e-commerce and consumer savings industries.

📝 Sample Projects

• Developing a content strategy for a new product launch, including push notifications, emails, ads, and social media posts
• Creating a series of engaging, on-brand videos to educate consumers about Joko's features and benefits
• Designing a user-friendly, visually appealing content hub to showcase Joko's content and drive user engagement

ASSUMPTION: Joko's content projects are diverse and challenging, offering candidates the opportunity to work on high-impact initiatives that drive business results.

❓ Key Questions to Ask During Interview

• How does the Brand & Communications team collaborate with other departments to ensure brand consistency and alignment across all channels?
• What are the most important qualities and skills for success in this role, according to the team members I'll be working with?
• How does Joko support the professional growth and development of its employees?
• What are the biggest challenges and opportunities facing the Brand & Communications team in the coming months?
• How does Joko's flexible remote work arrangement and international office locations contribute to the company's success?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding Joko's unique culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of your previous work, demonstrating your ability to create engaging, on-brand content
• Be ready to discuss your approach to content strategy and data-driven decision-making in the interview
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.